The Association of Magazine Media

Tuesday, April 25, 2017

Hearst Is Now Making 25% of Its Profits From Business Services
Storied print, broadcasting and digital company looks to the future: The privately held magazine publisher, TV station owner, minority owner of cable networks including ESPN and A+E, and new media investor makes a quarter of its profits from business services, ranging from ratings agency Fitch to Hearst Health to Floor Covering Weekly.
Q&A with Marisa Davis, Associate Director, Product Marketing, MNI Targeted Media
“And now, the pendulum is swinging back a little bit as people are reminded of the traditional consumer behavior principles; people want to be relaxed, leaned back and inspired. And digital media is not great when it comes to that and print media is. So, I think that as an industry, we’re now ready to have this conversation again.” Says Marisa Davis.
Vice Media Launches Advocacy Vertical (Exclusive)
Vice Impact will team with the People's Climate March, Sierra Club and National Center for Transgender Equality. Called Vice Impact, the platform will offer up editorial that details social, economic and environmental issues.
ACT 7 Experience Focuses on Revival of Magazine Industry
Magazines and print journalism matter, and that’s the theme at this year’s ACT 7 Experience at the University of Mississippi. The conference, hosted by the Magazine Innovation Center at the Meek School of Journalism and New Media from Tuesday to Thursday (April 25-27), will focus on the revival of the magazine industry in terms of publishing, advertising, creating content and distribution.
IMAG Thanks GfK for Its Support of IMAG 2017
GfK MRI’s focus on excellence has made it the leading source of top-quality media and consumer research in the U.S. All GfK MRI studies reflect an enduring commitment to delivering reliable and actionable information about the world’s most dynamic consumer market. GfK MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S., and the majority of media and marketing plans in the country rely on it. This very same GfK MRI data provides the rock-solid foundation of our high quality custom research work, providing small, medium and independent magazines of all sizes with just the right solution to help paint compelling portraits of their Magazine Media audiences.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Rising Stars: How Entertainment Weekly Keeps Its Reporting Fresh
Staff writer Nolan Feeney gives merit to working outside your comfort zone: With a title like Entertainment Weekly that has numerous franchises that are published every year, falling into the trap of creating content that feels stale or overdone wouldn’t be difficult.
Kate O’Beirne, National Review Editor and Columnist, Dies at 67
"Kate O’Beirne, who cogently advanced the conservative agenda in the pages of National Review and unflinchingly defended it on the CNN program “The Capital Gang,” died on Sunday in McLean, Va. She was 67." writes Sam Roberts.
IAB Chief "Can't Deal With This Sh!t," Demands Members Join TAG
The IAB's new requirement comes as a litany of problems has hurt digital media in the eyes of ad buyers and consumers alike. In January, P&G's Marc Pritchard revealed that he was so startled by the company's digital ad fraud audit that he would stop working with companies that didn't register with TAG. "The days of giving digital a pass are over," Mr. Pritchard said then. In March, marketers "paused" YouTube spending after their ads ran next to violent and offensive videos. JPMorgan Chase cut digital ads down to 5,000 from 400,000 domains after learning that one of its ads ran on a site called Hillary 4 Prison, under a headline about "the Satanic liberal perverts who run Hollywood."
More on Cosomopolitan.com Launches Wedding Hub
The debut of the channel last week coincided with the start of spring’s bridal fashion week in New York. The tagline of the new Wedding hub is: “Everything brides, aspiring brides, non-aspiring brides, and the most faithful of partiers need to know about weddings and getting married.”
MPA Thanks PressReader for Its Sponsorship of IMAG 2017
PressReader takes the world’s top publications to places they couldn’t reach on their own, through a vast network of leading hotels, airlines, telecoms, libraries, restaurants and beyond. PressReader’s sponsored access model lets businesses take their guest experience to the next level, ensures publishers are paid for their content and gives readers a world of news and editorial without any friction. Find out how Pressreader can help you reach more readers and generate more revenue.
IMAG Thanks PIB
PIB® is recognized in the industry as the most trusted source of print magazine ad data. Agencies, advertisers, industry analysts and venture capital companies that share an interest in the print ROI component of the magazine industry regularly rely upon the organization’s reporting.
Amazon Wants to Help Sell Publishers’ Subscriptions, Too
On Monday, the tech giant announced Subscribe with Amazon, a new program that lets publishers and other digital creators sell digital subscriptions directly inside Amazon’s platform. Rather than buying a digital subscription from a publisher’s website, readers can now buy a digital subscription directly from Amazon’s site or apps.
ASME to Sponsor 2017 Scholarship for the Yale Publishing Course—Deadline Today
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is today—May 1.
Facebook Continues to Lead Magazine Brands’ Share of Social Media Efforts at 43%
The Magazine Media 360° Social Media Report covering the 1st Quarter of 2017 was released today by MPA – The Association of Magazine Media. The report shows that magazine media content continues to thrive on social media, connecting content to consumers in meaningful and engaging ways. Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly 5% versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
4 Things to Expect from Procter & Gamble's Earnings Report
Life After Print for Mental Floss
BBDO New York Is Named Agency of the Year at the 2017 Webby Awards
Wikipedia Editors Ask Burger King to Apologize for Its Google Home Stunt
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
April 25, 2017
Pampano Restaurant
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