The Association of Magazine Media

Monday, May 8, 2017

3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
The Associate Member Spotlight: Media Carrier
Explore MPA's Five Questions with Philipp J. Jacke, managing director at Media Carrier.—Among Mr. Jacke's responses: "Print is diminishing but will never be dead! Nevertheless the industry and its existing infrastructure will be facing tremendous game changers in the near future. Production, consumption and payment for content have to be redefined and adapted to new behavior and opportunities."
Reader’s Digest Is Transforming into a Digital-First Publisher
Trusted Media Brands will present a lifestyle video series at Monday's NewFront: “Our digital business has grown tremendously since last year’s NewFronts presentation,” CEO Bonnie Kintzer told Adweek. “We’ve created new video initiatives across our digital properties, developed new partnerships with industry-leading agencies and continue to add some of the brightest and most talented people in the business to our digital team.”
Why Harper's Moment Is Now
As the glossy turns 150, its editor-in-chief talks to Sonoo Singh about the title's legacy, its future and the sisterhood. Picardie, who marks five years at the helm of Harper’s later this year, started her career in journalism when she was 21 at The Sunday Times and went on to be a contributing editor at Harper’s in both the UK and the US. She has also been a features director at British Vogue, editor of The Observer Magazine, an editor at The Independent and The Independent on Sunday, as well as a writer and columnist.
Kobalt Music Scores $75 Million Funding Round Led by Hearst Entertainment
Hearst has also invested previously in Pandora and XM Satellite Radio through its ventures arm, Hearst Ventures. However, this is its first investment in a music company.
In a Surprise Move, TNG Acquires Ingram Periodicals
TNG is North America’s largest supplier of magazines to retail. Ingram Periodicals has long worked to distribute publications into bookstores and specialty outlets. “Ingram Periodicals has great customer service, great publisher reps, great information systems, but TNG has the trucks and the merchandisers. You can time truck deliveries in a way you can’t time UPS arrivals, and you can plan around those arrival dates.”
More on Time Inc Debuts "Sports Illustrated" Streaming Network, Video Series
Sara Guaglione reports: "The Sports Illustrated network will produce long- and short-form sports programming, ranging from original series, exclusive documentaries, analysis from Sports Illustrated's experts, fantasy sports..."
The NewFronts So Far
"Hearst has been a Snapchat Discover partner from the outset, and now has six of its magazines creating for the app. Its Cosmo channel has 11 million subscribers and its Snapchat content as a whole was getting 10 million viewers a day, according to the company." and "Time Inc. gave out copies of Sports Illustrated with an AR component developed by Ryot; scanning a code could bring to life a cover featuring a climber on Mount Everest, promoting a virtual reality series in the LifeVR app called "Capturing Everest." " report Ad Age staff.
Queen Names Anna Wintour a Dame
Vogue's Anna Wintour was made a dame - female equivalent of a knight - for services to fashion and journalism in a Buckingham Palace ceremony on Friday.
MPA and IMAG Thank Publishers Press
Publishers Press is a family owned company in its fifth generation. What began as a printing company in 1866 has evolved into a leading content distributor with a strong expertise in the magazine publishing industry. The full-service operation offers capabilities that include printing, distribution, email marketing, label and packaging and more, with a concentrated focus on providing solutions to its clients through multiple platforms. As a G7 Master Printer, Publishers Press is certified by IDEAlliance and identified as a printing company where our prepress service produces proofs to G7 standards. With the most modern technology, techniques, proofing and press controls, it is our goal to continually improve overall quality. As always, Publishers Press is continuing efforts to provide their customers with the highest level of customer service while delivering a superior product on time.
IMAG Thanks Media Services Group
Media Services Group’s Élan software is a cloud-based solution built to help media businesses package, sell, deliver and bill: digital advertising, print advertising, newsletters, sponsorships, events and custom content. Élan software is used by hundreds of media companies and thousands of industry professionals around the world. Companies like TEN, The Economist, AMI and National Geographic rely on Élan software to help them manage their advertising operations.
Magazines Reviewed at the Newsstand: These Are the Most Motherly Things to Do on Mother’s Day
New York Post Staff "“Leaning in” is all well and good for the type-A Sheryl Sandbergs of the world, but for Mother’s Day this year we decided to kick back and relax with a couple of magazines long synonymous with … well, slaving over a hot stove and making those bathroom tiles gleam. Sounds fun for a change, right?"
The Christian Science Monitor’s New Paid, Daily Product Is Aiming for 10,000 Subscribers in a Year
“We had felt like we were trying to do three different things at the same time,” said Mark Sappenfield, the Christian Science Monitor’s editor, who just replaced Marshall Ingwerson in March. “We were trying to keep our core product going, build our verticals, and play the pageview game.”
Ebony Cuts a Third of Its Staff, Moving Editorial Operations to L.A.
Ebony magazine is cutting nearly a third of its staff and consolidating editorial operations with sister publication Jet in Los Angeles — a major shake-up for the venerable Chicago-based chronicler of the African-American experience.
MPP Global Gets $15 Million to Expand U.S. Platform, Aid Publishers
MPP Global's eSuite platform is being rolled out across publications owned by Sacramento-based McClatchy, which it teamed up with last fall.
Christina Milian and Amber Rose Crashed NYLON’s Young Hollywood Party
NYLON hosted its annual Young Hollywood Party, where the spring midriff trend was in full bloom. A scantily-clad Amber Rose crashed the event at LA's Avenue lounge, as well as the “Famous in Love” star Bella Thorne, who was rocking a casual silver skirt.
Chelsea Handler in the Pages of InStyle: "Anxiety Doesn’t Have to Be Such a Dirty Word"
The comedian discussed her lifelong struggle in the June issue of InStyle. “My anxiety manifests itself in different ways. Sometimes it’s just in my head and feels overwhelming, as if I’ve agreed to do too much,” she wrote. “Other times, when I’m really nervous, my leg shakes.”
How the New York Times Saved Itself
Subscriptions, not ads. Peter Kafka and Rani Molla report "The New York Times saw its stock shoot up this week after it announced strong Q1 results, punctuated by the addition of 308,000 digital subscribers."
USA TODAY Asks FBI to Probe Rise in Fake Facebook Followers
Facebook purged millions of those fake accounts from USA TODAY and other publishers three weeks ago, the latest salvo in the social giant’s battle against scammers and spammers seeking access to its platform and its 1.94 billion users.
AwesomenessTV's Brett Bouttier Discusses the "Next Generation of Video Content"
Using digital pipes instead of coaxial wiring, Awesomeness picked up early funding and set out to capture Gen Z—youths 12 to 24. Just as cable TV networks “erupted out of the new operators that created cable systems, digital was allowing us to do the same,” says AwesomenessTV President Brett Bouttier.
Magazine Media Spotlight: Magazine Industry Trends Every Science Marketer Should Know
What's the future of print? How much are advertisers spending on digital? The MPA's annual Magazine Media Factbook provides quantifiable answers to these questions for the magazine industry, and C&en Media culled through it. The stats may surprise you.
The Rise of Transparent Digital Ad Buying
How Media Companies Can Pivot without Losing their Reason to Exist
Newspapers Learn to Get Creative to Attract the Online Reader
Are Consumers Signaling Renewed Interest in Smart Watches? - Smart Watch Ownership Has Grown
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

"What's the future of print? How much are advertisers spending on digital? The MPA's annual Magazine Media Factbook provides quantifiable answers to these questions for the magazine industry, and C&en Media culled through it. The stats may surprise you." —C&en Media.

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