The Association of Magazine Media

Tuesday, May 9, 2017

The Associate Member Spotlight: Media Carrier
Explore MPA's Five Questions with Philipp J. Jacke, managing director at Media Carrier.—Among Mr. Jacke's responses: "Print is diminishing but will never be dead! Nevertheless the industry and its existing infrastructure will be facing tremendous game changers in the near future. Production, consumption and payment for content have to be redefined and adapted to new behavior and opportunities."
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Distribution 2020: The ACT 7 Experience Brings Getting Your Magazine in the Hands of Its Readers Front and Center
Linda Ruth reports: At the first full day of Dr. Samir Husni’s ACT 7 Experience at the University of Mississippi, many of the challenges facing magazine publishers were outlined. “But we are not in the problem business,” Husni told the audience. “We’re in the solution business. “The problem is not the ink on paper,” he continued. “The problem is what are we putting on the ink on paper. If we are still doing things the way we were pre-digital, we have a problem.”
Trusted Media Brands Is Safe at Home
P.J. Bednarski reports "Trusted Media Brands hit buyers where they live, literally. “What’s the safest place you know? It’s home, right?” asked Rich Sutton, CRO at Trusted Media Brands, very rhetorically, at the event called “Home Starts Here.” (Management even gave attendees a slice of homemade pie to take with them.) TMBI includes Reader’s Digest, Taste of Home, The Family Handyman and other wholesome non-threatening titles and their digital counterparts."
50 Most Powerful Moms of 2017 Released by Working Mother
Tory Burch, Victoria Beckham and Beyoncé have one more thing to celebrate this Mother’s Day. They are among the “50 Most Powerful Moms of 2017,” according to Working Mother’s newly released list. The publication recognizes women who are leaders in their respective fields, make the world a better place and juggle jobs and families.
People En Espanol Releases 100 Most Beautiful List
Channel 11's Ojinika Obiekwe reports on the magazine's 2017 list of the most beautiful Hispanic celebrities which is celebrating its 20th year.
There’s a Good Way to use AAM's Media Intelligence Center and Then There’s the Smart Way
Download our tip sheet to learn four easy ways to amplify your company’s visibility and get more value from AAM’s Media Intelligence Center.
Dylan Howard Sees a Bright Future For Print
AMI’s chief content officer describes his plans for Us Weekly: "Us is able to bring an affluent loyal audience closer to celebrities than any other brand in the marketplace. It offers access through the prism of celebrity and entertainment news. That’s why we as a company wanted this as a brand. We believe that Us has not fully explored its potential. It also adds another household name to a portfolio of brands that reach more celebrity consumers across print, digital and video than any other U.S. publisher."
More on Hearst Magazines Digital Media Prepares to Launch Millennial-Focused Glo
Hearst Magazines Digital Media (HMDM) hosted its second-annual NewFront event this week in New York City. The media company announced the upcoming launch of a new millennial-targeted healthy-living media brand, Glo, a video partnership with social platform musical.ly, and a television collaboration that will bring Hearst’s brand Delish to TV.
Desiree Rogers Leaving Johnson Publishing
With her departure, Chairman Linda Johnson Rice will reclaim both titles of her namesake firm, the former parent of Ebony and Jet magazines. Rogers, who led Johnson cosmetics unit Fashion Fair, will leave the company on June 2, Johnson Publishing said in a statement.
IMAG Thanks PIB
PIB® is recognized in the industry as the most trusted source of print magazine ad data. Agencies, advertisers, industry analysts and venture capital companies that share an interest in the print ROI component of the magazine industry regularly rely upon the organization’s reporting.
Magazine Media Spotlight: John Legend on What to Expect from Essence Festival
John Legend appeared on Essence Live to talk about his life as a musician and to give viewers a sense of what to expect at this year's Essence Festival.
InStyle's Eric Wilson Interviews Brandon Maxwell: How He Overcame His Insecurities to Conquer Fashion
In the June issue Mr. Wilson writes: "in spite of his pessimism and neuroses, or possibly because of them, something about Maxwell’s humility suggests things may end differently for him. For one thing, he works harder than he really has to."
Rising Stars: Michael Sneeden of Men’s Health Wants to Make an Impact Through Video Content
Michael Sneeden, senior video producer at Men’s Health, has read every issue of the magazine since he was 16. However, it was after getting dumped in college, and noticing that his ex had begun dating “muscular types,” that Sneeden decided to pick up the 2011 Men’s Health Training Guide. They got back together and have now been dating for six years.
A Special Thanks to IMAG Sponsor Procirc/PubWorx
PubWorX is a Hearst and Condé Nast partnership committed to offering scale and innovation to the magazine industry. With more than 200 experts from across the industry, PubWorX offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher, large or small.
Go Behind the Scenes at Chloe x Halle's InStyle Photo Shoot
Now cropping up in the pages of InStyle, the talented duo is living their most glamorous lives in Los Angeles. Just look at those Gucci-on-Gucci outfits-Bey taught them well.
Finding Cracks in the Duopoly
While market share is shrinking for publishers, there’s still hope: There’s also reason to believe that revenue may be shifting among other publishers as media buying coalesces around quality. For instance, several recent stats suggest that private programmatic ad deals are driving the expansion of automated media buying at the expense of open exchanges.
Yes, This Trump Magazine Cover Has Bananas
YouTube Brand Safety Issues Caused 5% of Top Advertisers to Leave
New York Times Public Editor Wants More Fact Checkers at Paper of Record
TV's Measurement Mess: Industry Strives to Count the Modern Couch Potato
Snap Earnings Preview: 170 Million or Bust
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

John Legend appeared on ESSENCE Live to talk about his life as a musician and to give viewers a sense of what to expect at this year's Essence Festival.

click me