The Association of Magazine Media

Wednesday, May 17, 2017

Facebook Refunds Some Advertisers After Finding New Measurement Bug
The disclosure marks the fifth time Facebook has acknowledged a metrics error since September: Facebook Inc. said it is issuing refunds to some advertisers after discovering a bug in its system that led it to overstate clicks on marketers’ websites, a disclosure that comes as Madison Avenue is demanding better and more transparent measurement from the social network.
Facebook Promised to Tackle Fake News. But the Evidence Shows It's Not Working
Sam Levin writes "Following pressure from users, the social network introduced tools to stem the spread of false information. But the rollout has been rocky at best."
Time Inc's Well Done Videos Nabs Cracker Barrel As Launch Advertiser
"Well Done, a social video food brand launched in March with already more than 155 million views, has made a deal with Kraft Heinz Foods Company’s Cracker Barrel Macaroni & Cheese to be the brand’s initial launch advertiser. In its first eight weeks, Well Done has driven more than 200 million views on Facebook across Time Inc.’s food portfolio, including Cooking Light, Food & Wine, MyRecipes, Real Simple, Health, People Food, Southern Living and Extra Crispy." Reports Sara Guaglione.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
More on Coastal Living's Furniture, Bedding Product Line Debut
"Time Inc.’s shelter brand Coastal Livinghas launched a collection of furniture, bedding and bath items at Bed Bath & Beyond. This follows in the footsteps of Real Simple, another Time Inc. title, which has a line of products at Bed Bath & Beyond. It also includes furniture and bedding, as well as storage items for different rooms in the house." Reports Sara Guaglione.
Complex Networks CEO Rich Antoniello: To Build a Real Media Business, You Need a Brand and a Business
“Agencies back then didn’t understand digital brands because they were either buying networks or portals for reach and scale,” Complex CEO Rich Antoniello said on this week’s Digiday Podcast. “They needed the credibility of a Complex namesake. [It was important] to organize all these verticals and bring that reach together enough to scale to be meaningful to the advertisers.”
MPA Thanks PressReader for Its Sponsorship of IMAG 2017
PressReader takes the world’s top publications to places they couldn’t reach on their own, through a vast network of leading hotels, airlines, telecoms, libraries, restaurants and beyond. PressReader’s sponsored access model lets businesses take their guest experience to the next level, ensures publishers are paid for their content and gives readers a world of news and editorial without any friction. Find out how Pressreader can help you reach more readers and generate more revenue.
Magazine Media Spotlight: “Being Vulnerable Is Not Weakness."
Olympian Allison Schmitt tells of how fellow swimming legend Michael Phelps helped her survive depression in an exclusive from Women's Health by assistant editor Jamie Hergenrader.
Kevin Hart Covers Essence’s June Men’s Issue, Expecting New Baby with Wife
In the exclusive cover interview, Mr. Hart opens up about how he came to find success and how he has overcome difficulties in his life. Jussie Smollett also spoke to Essence for the special June men's issue.
Esquire Names Michael Sebastian Site Director: Replaces Steven Kandell
In his new role, Mr. Sebastian will oversee content and editorial operations for Esquire.com, including video and social media. Hearst separates its print and digital teams and thus Sebastian will report to Kate Lewis, HMDM senior vice president and editorial director. In Sebastian’s previous gig, he managed the company’s news desk...
Martha Nelson to Exit As Yahoo’s Top Editor Amid Merger
Verizon has already announced that when the ink is dry, Yahoo will combine with AOL and its HuffPost unit under a new umbrella name, Oath, to be headed by AOL Chief Executive Tim Armstrong.
IMAG Thanks PIB
PIB® is recognized in the industry as the most trusted source of print magazine ad data. Agencies, advertisers, industry analysts and venture capital companies that share an interest in the print ROI component of the magazine industry regularly rely upon the organization’s reporting.
Women's Health Cover Star Alexandra Daddario and Zach Efron React to the Magazine's June Issue
When Access Hollywood's Liz Hernandez showed the pair Alexandra's new Health magazine cover for the first time, it was hard to tell who was more delighted to see it...
Local News Outlets Find an Unlikely Ally in the Duopoly
Lucia Moses observes, "Talk to a big publisher about Google and Facebook, and you’ll hear the strains of a dysfunctional relationship. But there’s one publishing sector that’s surprisingly having a bit of a honeymoon period: local news."
Telemundo & VICE Team Up to Target U.S. Hispanic Market
NBCUniversal Telemundo Enterprises has aligned with VICE Media in an exclusive content partnership that will include the co-production of original Spanish-language content.
With CQ Roll Call’s New Service, the Expert Is Live and In Person
If a live event hosted by a news organization provides a one-off opportunity for an in-person interaction between a publication and its public, CQ Roll Call’s new product, Enlighten, turns that one-off into its raison d’être.
10 Strategies Publishers Can Learn from Content Marketers
Dominik Grau writes "Increasingly journalists work for one side of the industry or the other, sometimes even both. Journalism and content marketing are bound to share the same future and the same resources and thus the profits needed to sustain themselves. That’s why we think the time has come to think about what content marketers and journalists can learn from each other."
A Special Thanks to IMAG Sponsor Procirc/PubWorx
PubWorX is a Hearst and Condé Nast partnership committed to offering scale and innovation to the magazine industry. With more than 200 experts from across the industry, PubWorX offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher, large or small.
7-Year-Old Texas Girl Strikes a Magnificent "Rosie the Riveter" Pose
Richard Horgan writes "The bulletin put out by the International Association of Machinists and Aerospace Workers is not typically a publication cited at annual magazine cover awards. But thanks to the Spring/Summer 2017 issue, that could soon change..."
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to become its exclusive partner for a new business-to-business (B2B) private marketplace.
In India - Print Media Is Growing; Will Print Advertising Follow?
Google to Enforce New Ad Policies For AdSense, DoubleClick for Publishers
A Conversation with Liz Spayd, the Controversial Public Editor of The New York Times
Pop-Up Magazine Returns to San Francisco
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Olympian Allison Schmitt tells of how fellow swimming legend Michael Phelps helped her survive depression in an exclusive from Women's Health by assistant editor Jamie Hergenrader.

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