The Association of Magazine Media

Wednesday, May 24, 2017

Winners of the Imagination Awards Announced by MPA–The Association of Magazine Media
Active Interest Media, The Atlantic, Domino, The Economist, Fine Cooking, Forbes, Science News, TEN: The Enthusiast Network Take Home Top Awards. Awards Ceremony held at the 2017 IMAG Annual Conference in Marina del Rey.
How Top Women’s Magazines Are Doing Online
Kara Bloomgarden-Smoke writes "The most recent comScore data provides a snapshot of the transition to digital... WWD decided to check in and see how the web traffic has been over the past year, ending in April 2017 — the most recent data available from comScore."
minOnline: Golf, Gym, Guys and Rides Drive Male Engagement in April
"Women’s service magazine brands have mastered, and often led, social media sophistication, but men are social/mobile too. In this month’s look at social activity among magazine brands, we highlight the male-skewing titles. And we find that social media success is increasingly relying on a real-time vibe..." wrote Steve Smith.
Complex Is Getting 400,000 Views on Its Daily Pop Culture YouTube Show
“Based on the data that we have, YouTube’s algorithm is always looking for channels that have great watch time,” said Dan Ghosh-Roy, svp of audience development for Complex Networks. “That’s what ‘Everyday Struggle’ is all about.
Now You Can Take a 24-hour Trump News “Snooze” on the Quartz App
The app was updated Tuesday to let users turn on a “24-hour political timeout” that will not show them any news or notifications about DJT for one full relaxing day.
Hamptons Magazine Business Heats up As Summer Approaches
Keith Kelly: "Revenue at the beachy titles is up double digits and publishers are tossing posh kickoff parties this weekend — with other big events planned through the summer. And because it is the Hamptons, there is also a good bit of score-settling built into the mix."
Special Thanks to the Alliance for Audited Media
Thank you to IMAG 2017 sponsor Alliance for Audited Media: powering transparency and collaboration between North America’s leading media professionals. AAM is the industry’s recognized leader in cross-media verification, with unparalleled expertise across all brand platforms, including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust.
Advance Publications Taps Janine Shelffo as Chief Strategy and Development Officer
Alexandra Steigrad: "Shelffo, a longtime adviser, played a role in the sale of Bright House Networks to Charter Communications and the acquisition strategy of Condé Nast Entertainment."
Nick Thompson, WIRED’s New Editor in Chief on Why Tech Reporting Is More Important Than Ever
"My two conflicting goals are to bring back crazy design of early Wired and to make everything more readable. Those are somewhat in tension with each other because old Wired would put the page numbers upside down in the middle, right? I’m working with the restraint that I want everything to be readable." Says Mr. Thompson.
Q&A with Essence's Cori Murray
Essence's Entertainment Director Cori Murray talks about the upcoming 23rd annual Essence festival and this year's unique lineup.
Newly Promoted Esquire Features Director Owns a Ph.D. and Nifty Personal Website
"Robert P. Baird for the navigation win—In the pantheon of writer and journalist websites, the one put together by Robert P. Baird cleverly stands out." writes Richard Horgan.
Magazine Media Spotlight: A 1972 New York Magazine Cover Girl Fills in the "Recycled Housewife" Blanks
Richard Horgan writes "Where are they now? It’s a simple but still powerful narrative trigger, put to effective use this week by the editors of New York magazine—In 1972, Jennifer Rogers appeared with her four young children on the cover of the May 15, 1972 issue, for a story about her impending divorce and move to the city in the shadow of the women’s liberation movement. For this week’s issue, exactly 45 years later, Rogers has checked back in. Her essay begins with the revelation that her then-first husband immediately disappeared upon the publication of the article, resurfacing in Paris with another woman. But that was the least of her problems..."
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
Publishers Look to SEO, Syndication and Email for Growth
Steve Smith: "Time Inc.’s Essence brand is a case in point. Essence tells us that while its social channel remains a top priority for distribution, up 53% in referrals year-over-year in Q1 2017, both newsletter referrals (+278%) and SEO visits (+89%) are leading in growth. Likewise, partners like MSN, Yahoo and Flipboard remain important priorities."
New Brands Are Tapping into America’s Obsession with "the French Girl"
Stephanie Trong, the fashion features editor at InStyle assesses the "French girl style" trendng in the fashion world and spreading across media platforms.
Step on This Asics (Print) Ad, and It Analyzes Your Gait and Picks the Right Shoe
Running may be one of the easiest sports to jump into, but those who run know it’s hard on your body and can lead to serious long-term injuries — So, Asics in Brazil brought the gait test to users—with a print ad.
How Pop-Up Magazine Gets Sponsors to Do Live Ads
Publishers talk about giving advertisers their audience’s attention all the time. But Pop-Up Magazine, a traveling variety show of performances, lectures and storytelling, will take this to the extreme when it hits the road to share its first “issue” of 2017.
Grindr Gets Textual with New Editor in Chief
Grindr is signalling that it wants to get into the hard news business with an announcement this week that it hired an editor-in-chief for its online magazine, "Into," which launched as a vertical on its site in March.
Handsome New Travel and Design Magazine Starts Off in Milan
Editor in chief Dung Ngo likes to describe August as "the lovechild of Nest and National Geographic."
Testing News Paywalls: Which Are Leaky, and Which Are Airtight?
Publishers aren’t just offering a few free articles per month. They’re building in sweeping exceptions that allow tech-savvy readers—and often simply those entering through search or social media—to access most or all of what subscribers pay for.
MPA and IMAG Thank Publishers Press
Publishers Press is a family owned company in its fifth generation. What began as a printing company in 1866 has evolved into a leading content distributor with a strong expertise in the magazine publishing industry. The full-service operation offers capabilities that include printing, distribution, email marketing, label and packaging and more, with a concentrated focus on providing solutions to its clients through multiple platforms. As a G7 Master Printer, Publishers Press is certified by IDEAlliance and identified as a printing company where our prepress service produces proofs to G7 standards. With the most modern technology, techniques, proofing and press controls, it is our goal to continually improve overall quality. As always, Publishers Press is continuing efforts to provide their customers with the highest level of customer service while delivering a superior product on time.
IMAG Thanks Media Services Group
Media Services Group’s Élan software is a cloud-based solution built to help media businesses package, sell, deliver and bill: digital advertising, print advertising, newsletters, sponsorships, events and custom content. Élan software is used by hundreds of media companies and thousands of industry professionals around the world. Companies like TEN, The Economist, AMI and National Geographic rely on Élan software to help them manage their advertising operations.
Verizon CEO: Combined Yahoo-AOL Will Be Platform to Test Over-the-Top Video Service
"They’re Not Prepared:" Publishers Worry the Flashpocalypse Is Nearly Here
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 23, 2017
Marriott Marina del Rey
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Richard Horgan writes "Where are they now? It’s a simple but still powerful narrative trigger, put to effective use this week by the editors of New York magazine—In 1972, Jennifer Rogers appeared with her four young children on the cover of the May 15, 1972 issue, for a story about her impending divorce and move to the city in the shadow of the women’s liberation movement. For this week’s issue, exactly 45 years later, Rogers has checked back in. Her essay begins with the revelation that her then-first husband immediately disappeared upon the publication of the article, resurfacing in Paris with another woman. But that was the least of her problems..."