The Association of Magazine Media

Thursday, May 25, 2017

"No Real Separation of Church and State:" Marketers Skeptical of Google’s New Attribution Tool
Shortly after Facebook introduced an attribution tool for marketers in March, Google started rolling out its own free version called Google Attribution for marketers on Tuesday. While making attribution accessible to everyone is a good thing, marketing executives are cautious about Google checking its own homework — and giving itself glowing grades.
"Focused on Profitability:" Why The Atlantic Is Shifting Its Focus to YouTube
"The Atlantic is prioritizing YouTube as the platform to distribute this content. The reason: Not only is YouTube the place where this type of content performs best, but YouTube is still the best place for publishers — especially smaller ones with a limited amount of resources — to reach a lot of viewers while also generating consistent revenue from pre-rolls. (YouTube typically takes a 45 percent cut of ad revenue from pre-rolls.)" writes Digiday's Sahil Patel.
MarieClaire.com Hires Jessica Valenti — People on the Move As of May 24
Folio:'s Jameson Doris reports Hearst Magazines International has a new director of international licensing, Real Simple adds several roles, Women's Running appoints a new editor in chief, and more at Esquire and other notable magazine media brands...
Time Inc.’s Real Simple Adds Three to Team, Jerry Leu Appointed Video Director
TNMS News also reports Katie Holdefehr has been named senior editor for REALSIMPLE.com and Elizabeth Sile named senior editor, features and more...
Special Thanks to the Alliance for Audited Media
Thank you to IMAG 2017 sponsor Alliance for Audited Media: powering transparency and collaboration between North America’s leading media professionals. AAM is the industry’s recognized leader in cross-media verification, with unparalleled expertise across all brand platforms, including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust.
Winners of the Imagination Awards Announced by MPA–The Association of Magazine Media
Active Interest Media, The Atlantic, Domino, The Economist, Fine Cooking, Forbes, Science News, TEN: The Enthusiast Network Take Home Top Awards. Awards Ceremony held at the 2017 IMAG Annual Conference in Marina del Rey.
Texas Monthly Dominates Again at the City and Regional Magazine Awards
SagaCity Media's Portland Monthly and Sarasota Magazine join Texas Monthly in General Excellence.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
Magazine Media Spotlight: See the Cast of "Star Wars—The Last Jedi" on Four Exclusive Vanity Fair Covers
As the Star Wars franchise prepares to celebrate its 40th anniversary this week, the next chapter in its saga will be very much front and center, thanks to a bountiful new shoot from the set of Episode VIII, The Last Jedi, by Annie Leibovitz for Vanity Fair. The relationship between Vanity Fair and Star Wars stretches back long ago and far, far away to when Leibovitz captured the cast of The Phantom Menace for the series’s return in 1999. The magazine has gone on to document each of the subsequent Star Wars episodes, including 2015’s blockbuster The Force Awakens.
InStyle Reports Rachel's Bachelorette Premiere Dress Weighed Over 30 Pounds!
Christopher Rosa writes "According to InStyle, the dress weighed more than 30 pounds... The dress reportedly featured more than 30 pounds of beads and Swarovski crystals, which is only just a teensy bit deranged (in the best way possible, of course.)"
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
A Special Thank You to Quad/Graphics
Thank you to IMAG 2017 sponsor Quad/Graphics—uniquely positioned to meet the specific needs of special interest and niche publishers. Quad's dedicated special interest production platform and professional staff are focused on delivering magazines that meet your high expectations and provide an incomparable customer experience. Continual investment in prepress, press and finishing technologies provides you with flexible and comprehensive solutions in sizes ranging from standard to digest to journal, and an ability to add a wide variety of innovative enhancements that engage readers longer on the page.
IMAG Thanks Relevnt
Relevnt™ is the new all-in-one publishing platform that provides the optimal online destination to drive web and social traffic in mobile.—As architects of the new, real-time mobile web, Relevnt is solving the biggest problem facing consumers, content creators and media brands in mobile today: restoring relevance through the concept of ownership, control and monetization at a very low cost.
West Linn Is a Sponsor of IMAG 2017
West Linn Paper Company is an independent manufacturer of coated free-sheet web paper. The high-quality Sonoma®, Capistrano® and Nature® brands are well respected for their print quality and runnability. West Linn products are sold throughout North America and are used for high-end advertising materials, direct mail, magazines, catalogs and book publishing.
Mental Floss Updates Visuals, Goes "Glossy"
Al Jazeera Blocked by Saudi Arabia, Qatar Blames Fake News
Google Angles for More Marketing Dollars with Product Updates
Report: Evan Spiegel Ignored Engineers Trying to Fix Snapchat's Growth Problem
Ad Council Names Matter of Fact's Soledad O’Brien Co-Chair of Advisory Committee
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

As the Star Wars franchise prepares to celebrate its 40th anniversary this week, the next chapter in its saga will be very much front and center, thanks to a bountiful new shoot from the set of Episode VIII, The Last Jedi, by Annie Leibovitz for Vanity Fair. The relationship between Vanity Fair and Star Wars stretches back long ago and far, far away to when Leibovitz captured the cast of The Phantom Menace for the series’s return in 1999. The magazine has gone on to document each of the subsequent Star Wars episodes, including 2015’s blockbuster The Force Awakens.

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