The Association of Magazine Media

Friday, May 26, 2017

The MPA Daily News Roundup will return on Tuesday, May 30. A happy and safe holiday weekend to all.
The Economist Cleans Up at IMAG Awards
Awards were given out across six categories: audience development, content, digital, events, leadership, and revenue. To emphasize the new ways in which magazine brands are realizing bottom-line growth, IMAG this year split the revenue category into three separate awards: "advertising," "general," and "native."
Forbes, Fine Cooking Magazine and Domino Cash at MPA Imagination Awards
Richard Horgan reports "The 2nd annual Imagination Awards, presented May 23 by the Association of Magazine Media (MPA) at the Marriott Hotel in Marina del Rey, Calif, were hosted by Kerri Kasem, daughter of late radio legend Casey. And arguably, in this day and age, no category is more satisfying than the trio of prizes handed out for “work on driving new or incremental revenue.”"
Winners of the Imagination Awards Announced by MPA–The Association of Magazine Media
Active Interest Media, The Atlantic, Domino, The Economist, Fine Cooking, Forbes, Science News, TEN: The Enthusiast Network Take Home Top Awards. Awards Ceremony held at the 2017 IMAG Annual Conference in Marina del Rey.
People Slashes Price of Pippa Middleton Wedding Issue
Keith Kelly writes "People has taken the surprise move of slashing its cover price in half, to $2.99, for the June 5 issue now on newsstands — the one with Pippa Middleton’s wedding..."
A Look Back at People’s Princess Diana Tribute
"The Diana tribute issue went on to become the second-best-selling edition ever for People — trailing only the title 9/11 issue. The Lady Di cover sold 3,198,000 copies, according to People."
Essence Festival Brings the Stars Out for Its Inaugural Charity Basketball Game
Master P's Essence Fest celebrity basketball game tips off June 29: Trey Songz, Ray J and more are set for the 23rd annual festival's very first Charity Basketball Game.
InStyle's Laura Brown Airs "Dirty Laundry"
InStyle editor in chief Laura Brown has a new project up her sleeve. Today, she airs the first of her bi-weekly video series “Dirty Laundry” in partnership with Time Inc’s People/Entertainment Weekly Network. If you’re confused by the name—it’s not a gossipy tell-all—she hosts the new fashion-centric series in a laundromat with a rotating roster of celebrity guests.
Hearst Revamps Auto Ad Sales Under One Division
Hearst is reorganizing its automotive advertising sales and marketing operations for all print and digital titles under one division called Hearst Autos. The unit aims to help auto clients reach consumers across the entire car-buying process — inspiration to purchase.
Special Thanks to the Alliance for Audited Media
Thank you to IMAG 2017 sponsor Alliance for Audited Media: powering transparency and collaboration between North America’s leading media professionals. AAM is the industry’s recognized leader in cross-media verification, with unparalleled expertise across all brand platforms, including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust.
Good Housekeeping’s Lori Bergamotto on ABC's GMA Sharing “Sunovations”
Good Housekeeping’s Style Director, Lori Bergamotto appeared on GMA to share the best Summer “Sunovations” – new ways to protect yourself from the sun, including everything from Good Housekeeping Seal holder Lands’ End’s rash guards (that can be worn to the beach or even to work!), to diapers and bracelets that change color in the sun indicating too much SPF exposure for the little ones, and more.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
Condé Nast Veteran Heads South to Serve As Garden & Gun Magazine’s First CFO
After two and a half decades with Condé Nast, most recently as executive director of finance and operations for Allure magazine, Kevin Donovan has joined Garden & Gun Magazine LLC as the company’s first-ever CFO.
Magazine Media Spotlight: min Cited on "Last Week Tonight with John Oliver"
If you’re a fan of Last Week Tonight with John Oliver and were paying close attention to the May 21, 2017 episode, you may have caught a glimpse of your favorite magazine media resource. If you missed it, check it out now...
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
ZergNet Sponsors IMAG 2017
ZergNet is the leading content-only recommendation platform on the internet. ZergNet enables digital publishers to monetize and grow their audience by promoting hand curated, relevant content.
IMAG 2017 Thanks Zinio for Its Sponsorship
ZINIOpro Smartphones outnumber tablets 10 to 1, yet many publishers still produce replica editions for the device where most digital customers read. ZINIOpro automatically converts your existing replica issues into a modern, responsive native app for mobile and tablet reading. Dedicated ZINIOpro solution advisors provide your team with a rapid and reliable upgrade path from Adobe DPS or other solution. Contact us today to get started with the leading, cost-effective, and efficient apps platform that is trusted by over 500 titles.
P&G Shift to TV May Hit Resistance -- From the Networks?
"While it would seem like a win for the TV networks, which have been losing share to digital behemoths like Facebook and Google, they might not actually want P&G's money. At least not as much as they'd like it from someone new." Writes Jeanine Poggi.
How The Village Voice Is Reinventing the Alt-Weekly for Digital
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing