The Association of Magazine Media

Tuesday, May 30, 2017

Time Inc. Partners with Shop Your Way, Enhances Subscription Value
Shop Your Way, a business unit of Sears Holdings, has teamed with Time Inc. and its Synapse Group division. The goal is to give members of the Shop Your Way rewards program redeemable points for every magazine subscription they purchase through the partnership.
Trusted Brands: 5 Questions with Lee Zellweger, Reader’s Digest
Reader’s Digest, a Trusted Media Brands, Inc. company, has announced the results of its third annual Trusted Brand® Survey in the US, which asked more than 5,500 Americans which brands they trust most in 40 product categories including travel, automotive, and food and beverage. Key takeaways from the survey indicate trust is more vital than ever in ensuring brand loyalty from consumers, particularly millennials—and skepticism is still running high, so brands need to listen and engage more than ever.
Teen Vogue Is Evolving Thanks to Elaine Welteroth
The new editor in chief, Elaine Welteroth, has created an editorial vision that’s expanded and prioritized its coverage of politics, feminism, identity, and activism as it relates to Teen Vogue’s audience.
Meet Jim Norton: The Man Behind Condé Nast’s Restructuring
Jim Norton entered the land of Condé Nast late last year with a directive from chief executive officer Bob Sauerberg to help restructure the upscale magazine publisher so that it could thrive in the digital age.
The Atlantic Kicks Off New Video Series on YouTube
The Atlantic is launching an original weekly series on YouTube called “You Are Here.” It is the first in a series the magazine will distribute on the video platform as part of its shift to a "YouTube-first" strategy.
Publishers Renew Focus on Search Optimization — and Find New Tricks
Health and lifestyle publisher Rodale, whose titles include Men’s Health and Runner’s World, has begun putting links in its stories to other like-minded sites as part of a larger SEO push. “If we’re slow in search, we’ll link to a PureWow and they’ll do the same for us,” said Beth Buehler, Rodale COO.
How The New York Times Now Has 13 Million Subscribers to 50 eMail Newsletters
The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago.
"It Doesn’t Negate the Negatives:" Facebook’s Instant Articles Update ignores Revenue Issues
Facebook has made updates to its software developer kit so that publishers can design articles that now work across Facebook Instant Articles, Google AMP and Apple News. The update came out of Facebook’s Journalism Project, where Facebook heard from publishers they found it challenging formatting stories to suit multiple platforms.
Caron Butler, Ben Gordon to Participate in Charity Basketball Game at Essence Festival
Time Inc.'s Essence Festival and Master P's Team Hope NOLA foundation are teaming up for a charity basketball game featuring former NBA players and other celebrities, Time Inc. announced Thursday.
MPA Magazine Media Spotlight: Priyanka Chopra Gives Us the Scoop on Her (Returned!) Prom Dress and Clothes-Stealing Habits
Welcome to Dirty Laundry, a brand, spanking new video series hosted by InStyle‘s Laura Brown.First up? Quantico star Priyanka Chopra, who came well-prepared with a bag jam-packed full of items to discuss—including a comfortable Dolce & Gabbana jacket that she literally lives in, which came courtesy of an ex-boyfriend.
Duke of Cambridge Is Cover Model of British GQ’s July Issue
The prince talks about topics pertaining to mental health as a part of the Heads Together initiative, created by the Duke and Duchess of Cambridge and Prince Harry.
Could a Fidget Spinner Endanger Your Child? Good Housekeeping’s Rachel Rothman and Meaghan Murphy Discuss on Inside Edition
Inside Edition went to the Good Housekeeping Institute in New York City to test fidget spinners, and the institute's Chief Technologist, Rachel Rothman, found some of the toys were prone to breaking.
Quartz Adds Three
Youyou Zhou, Sushma Udipi Nagendran and McKinley Noble join the publication.
Smore, New Science Magazine for Girls Launches
The first issue, set to debut in August, includes special sections on humanoid robots, space travel, and the messy story of penicillin.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
Winners of the Imagination Awards Announced by MPA–The Association of Magazine Media
Active Interest Media, The Atlantic, Domino, The Economist, Fine Cooking, Forbes, Science News, TEN: The Enthusiast Network Take Home Top Awards. Awards Ceremony held at the 2017 IMAG Annual Conference in Marina del Rey.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Welcome to Dirty Laundry, a brand, spanking new video series hosted by InStyle‘s Laura Brown.First up? Quantico star Priyanka Chopra, who came well-prepared with a bag jam-packed full of items to discuss—including a comfortable Dolce & Gabbana jacket that she literally lives in, which came courtesy of an ex-boyfriend.