The Association of Magazine Media

Thursday, June 1, 2017

The April 2017 Magazine Media 360° BAR Report Is Here!
We are pleased to share the April 2017 MPA Brand Audience Report. The Total Magazine Media 360° Audience for April 2017 is up 1.9% compared to the same month a year ago, Print+Digital is up 5.5%, Web (Desktop/Laptop) is down 12.5%, Mobile is down 0.5%, and Video is up 39.4%.
USPS – Spendthrift Monopolist : Opinion of the Alliance of Nonprofit Mailers, MPA—The Association of Magazine Media, and Postcom—The Association for Postal Commerce
"Our expert witness in the ten year review showed that postal workers are paid nearly twice what the private sector pays for similar work. The miniscule quit rates of postal workers – less than one percent per year or about 1/45 the size of private sector quit rates – confirm this substantial pay premium. Rather than bringing compensation more in line with the private sector – as required by postal law – the tentative agreement with NALC worsens the problem."
Hearst's Steven R. Swartz Ranks #1 on Owler's CEO Likeability Ranking
Girish Ramdas of Magzter who co-founded the digital magazine app in 2011 came in third; AOL’s Tim Armstrong was named "Least Likable CEO" in media and entertainment.
Amy Odell, Jen Wong, Lauren Duca, Lewis DVorkin, and Zach Seward Are Among Digiday's "Changemakers"
Magazine media leaders at Cosmopolitan.com, Time Inc., Teen Vogue, Forbes, and Atlantic Media's Quartz were recognized among the "50 people who are making media and marketing more modern."
AIM's SNEWS Rebrands, Debuts New Site
Outdoor trade news site SNEWS, owned by Active Interest Media, debuted an updated Web site, new columns and video series. According to SNEWS, from the fourth quarter of 2016 to the first quarter of 2017, sessions on the site increased by 120%, users increased by 135% and page views increased by 98%.
The Economist Signs on with Bloomberg Media for Video Distribution
The Economist has signed on with Bloomberg Media Distribution to become a video licensing partner. The deal calls for Bloomberg Media Distribution to distribute video content from the Economist to global audiences. The Economist’s videos covers everything from international news, politics, business, finance, science, and technology.
High Times Magazine Sold in Deal Valued at $70 Million
The new ownership will focus on expanding the magazine's reach while developing new revenue streams as it capitalizes on licensing and events. High Times was founded in 1974 and has a strong circulation of 236,000 monthly subscribers, although that is fairly small compared to most print magazines and far lower than the company's one-time high of half a million subscribers.
How Better Homes & Gardens’ Editor in Chief Spends His Downtime
Stephen Orr currently lives in two places—Des Moines and New York City: Mr. Orr joined the 95-year-old Better Homes & Gardens as the editor in chief in February 2016. During his brief tenure at the brand, he has already helped spearhead a logo redesign, as well as a major editorial push to be more focused on Millennials.
Domino Restructures Team, Names Brian Terkelsen to Board
Domino has also promoted editorial director Jessica Romm Perez to editor in chief, and hired Michael Ciancio as the executive creative director.
More on Southern Living Expands Licensing Strategy with Two New Stores
Kristen Payne, VP of Time Inc. Licensing, explains that Southern Living has a unique edge because it’s an experiential brand. “Our consumers sip tea, hear authors tell their stories live at our book signings, and spend hours in our stores playing with products and tasting the food products we prep in our in-store kitchens. It’s how they like to shop.”
More on the Really Big Names at 2017's Essence Festival
The 2017 Essence Festival is about a month away and it has a great musical lineup this year filled with legends as well as today's stars. Essence Magazine entertainment editor Cori Murray has a preview of the concerts and events.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
Magazine Media Spotlight: The Orange Is the New Black Cast Reveal What the Show Has Taught Them About Prison
From Refinery29's Meghan Demaria "In the July issue of InStyle, which hits newsstands on June 9, the OITNB stars reveal what they've discovered about prison from the show — and what they'd miss most if they were incarcerated. One thing the actresses in the Netflix series seem to have taken away from the show is the many uses pads have in prison. "You can tie a shoestring to a maxi pad to make a sleep mask," Uzo Aduba told InStyle. "That was like, 'Oh, okay, that's good to know.'"
More Exclusives from the June Issue of InStyle: Nicole Kidman Graces the Cover
From the InStyle feature; Nicole Kidman uses fashion as a form of rebellion, and how she and husband Keith Urban keep the spark alive.
Good Housekeeping's Jackie London on Morning TV: Food Face Off—Best Options at the Beach, BBQ and Ballpark
Good Housekeeping nutrition director and R.D. Jackie London appeared on The Today Show for Food Face Off, grilling the hosts on the best options at the beach, a BBQ and the ballpark.
minOnline and Adweek Recap People Moves in Magazine Media As of May 31, 2017
Wired announces several editorial hires and Garden & Gun appoints a CFO. Alan Quarry joins the BPA and more…
New York Times Drops Public Editor, Counts on Public to Vet News
Erik Sass writes "In an age when large sections of the public are unable to differentiate between real events and outrageous, obvious falsehoods, it might seem ill-advised for a newspaper to rely on readers to check up on its reporting. But that’s where The New York Times is going with this week’s announcement that it is eliminating the position of public editor after over a decade on the masthead."
Higher Park Fees, Continuing DNR Magazine Approved by Panel
The popular Wisconsin Natural Resources magazine published by the state DNR would continue, but with just four issues a year rather than six. The magazine features stories and photos highlighting Wisconsin's hunting, fishing and outdoor opportunities, like hiking and camping.
Winners of the Imagination Awards Announced by MPA–The Association of Magazine Media
Active Interest Media, The Atlantic, Domino, The Economist, Fine Cooking, Forbes, Science News, TEN: The Enthusiast Network Take Home Top Awards. Awards Ceremony held at the 2017 IMAG Annual Conference in Marina del Rey.
Vermont Life Editor Leaving; Future of Magazine Uncertain
The Doors Have Been Unlocked: Snapchat Opens the Floodgates to Bad Ads
Hillary Clinton at Code Conference: Amazon's Jeff Bezos Saved The Washington Post
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

From Refinery29's Meghan Demaria "In the July issue of InStyle, which hits newsstands on June 9, the OITNB stars reveal what they've discovered about prison from the show — and what they'd miss most if they were incarcerated. One thing the actresses in the Netflix series seem to have taken away from the show is the many uses pads have in prison. "You can tie a shoestring to a maxi pad to make a sleep mask," Uzo Aduba told InStyle. "That was like, 'Oh, okay, that's good to know.'"

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