The Association of Magazine Media

Monday, June 5, 2017

MPA Responds to Meeker's 2017 Trend Report
MPA CEO Linda Thomas Brooks writes ""Print" combines magazines and newspapers, making it a useless analysis for understanding either media. No detail is offered in terms of how many brands of either newspapers or magazines are used or which specific brands are part of this "Print" channel. Forgetting that for a moment, as you point out, the data ignores the fact that magazine brands live across formats and channels-and consumers find and enjoy them in all those places. Magazine brands populate and drive internet and mobile platforms with their branded media; therefore magazine media make up vast parts of the internet and mobile experience and are part of that "time spent" too."
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Glamour Moves Women of the Year Event to Brooklyn, Adds to Team
Alexandra Steigrad reports "After a pit stop in Los Angeles last year, WOTY, as its known among Glamour staffers, is coming to Brooklyn. The event, which will take place on Nov. 13, will include a daytime summit and evening awards ceremony, as it had last year when Glamour made the push to open the event to a broader audience and more sponsors."
Kodak Launches Kodachrome: A New Magazine for Film and Art Lovers
“Conceived by Kodak, but about so much more than Kodak – be it writing, sculpture, music, graphics, or all manner of delights in between,” Kodak says. “Each issue, we bring you stories and conversations from around the globe that showcase our shared fascination with creation, craft and inspiration.”
Cosmopolitan, Elizabeth Banks’ WhoHaha Team on Comedy Series for Beverage Brand
Fizzy water has bubbled into an original workplace sitcom co-produced by Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company, WhoHaha. The short-form, scripted comedy web series, “TEMP(orary),” revolves around two young women working at different temp jobs — with each episode strategically integrating the products of the sponsor, Talking Rain Beverage Co.’s Sparkling Ice zero-calorie flavored sparkling waters.
More Special Guests and Notable Speakers Announced for the 23rd Annual Essence Festival
The Essence Festival's "Path to Power Conference" adds Mara Brock Akil, Kandi Burruss and the NAN's Mary Pat Hector will speak at the festival.
More on Drew Barrymore Peddles Her Own Paper in the Subway
Barrymore handed out free copies of Flower Press at New Stand NYC in the Columbus Circle subway station on Friday. The actress looked chipper in a fedora and rainbow muumuu, greeting potential readers on an escalator.
More Exclusives from the June Issue of InStyle
In a candid interview with InStyle, Hamm admits that being single "sucks." "It's fine," the 46-year-old actor explains. "It's hard. It's hard to be single after being together for a long time. It's really hard. It sucks."
Playboy Magazine Recreates Vintage Covers for Iconic Playmate Celebration
Chief creative officer Cooper Hefner is getting creative.
Bauer Media Launches Teen Boss, a Newsstand Glossy for Gen Z Entrepreneurs
"The pitch for Teen Boss is likened to a magazine version of ABC’s “Shark Tank” for kids, or perhaps it’s more similar to a Fortune or Forbes meets “Highlights” — replete with inspiration board cutouts, cut-out business cards, a recurring column by “Shark Tank’s” Barbara Corcoran and a set of profiles of 12 real teen business owners." writes Alexandra Steigrad.
New Life for a 125-Year-Old Literary Journal
“This is a magazine with some of the greatest DNA in the American literary ecosystem,” said Adam Ross, who has lived in Nashville for 22 years. “That seemed worth slowing my literary career down for.”
"Dumb: The Story of Big Brother Magazine" Uncovers the Wild Scene that Spawned "Jackass"
"Everybody loves a good origin story (just ask Batman). It’s no surprise, then, that much of Hulu’s marketing for its new documentary, Dumb: The Story of Big Brother Magazine, has leaned heavily on the whole “the magazine that gave us Jackass” angle." writes David Wharton.
Winners of the Imagination Awards Announced by MPA–The Association of Magazine Media
Active Interest Media, The Atlantic, Domino, The Economist, Fine Cooking, Forbes, Science News, TEN: The Enthusiast Network Take Home Top Awards. Awards Ceremony held at the 2017 IMAG Annual Conference in Marina del Rey.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
The April 2017 Magazine Media 360° BAR Report Is Here!
We are pleased to share the April 2017 MPA Brand Audience Report. The Total Magazine Media 360° Audience for April 2017 is up 1.9% compared to the same month a year ago, Print+Digital is up 5.5%, Web (Desktop/Laptop) is down 12.5%, Mobile is down 0.5%, and Video is up 39.4%.
New York Times Magazine Goes All Comics for Its Latest Issue
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing