The Association of Magazine Media

Tuesday, June 6, 2017

Global Study: Most People Highly Value Paper and Print
A new consumer survey on global attitudes towards paper and print concludes that there is a clear preference for print on paper across all countries and regions that it surveyed and analyzed (Australia, New Zealand, South Africa, United Kingdom, United States), likely indicating "a more fundamental and human way that people react to the physicality of print on paper."
Trusted Media Brands' Rich Sutton Among Four Marketing Experts Weighing in on Google's Ad Blocker
"Since the industry started buzzing about Google's solution, I've been in favor of it. It's in everyone's best interest, including Google's, to improve the audience experience and eliminate advertising that is unreasonably interruptive. This industry shift allows the ad tech ecosystem to be held accountable for creating experiences that are truly consumer-friendly." Offers Rich Sutton, CRO Trusted Media Brands.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Rising Stars: How Mallory Johns Is Positioning Popular Science's Social Media to Succeed
At PopSci, Johns is surrounded by colleagues who are all working “in that spirit of curiosity,” she says. “We’re always asking questions to bring more depth to our reporting.”
Magazine Media Spotlight: Architectural Digest's Amy Astley Gives Us a Look Inside Unique Celebrity Homes
Amy Astley of Architectural Digest visits TODAY to share rare glimpses into the homes of Tim McGraw and Faith Hill on their private island in the Bahamas; “Grey’s Anatomy” actress Ellen Pompeo’s Long Island mansion; Gwyneth Paltrow’s Goop headquarters, and Laura Dern’s LA house with a treehouse feel.
Hearst Acquires New Haven Register, Connecticut Magazine
This marks the second Connecticut acquisition in the past year for Hearst, which purchased The Hour, of Norwalk, in 2016.
Essence Entertainment Director Cori Murray Talks 2017 Essence Festival
More on the notable speakers and guests coming to the 23rd annual Essence Festival; Congresswoman Maxine Waters signs on as a keynote at 2017 Essence Fest!
Letter to the Editor: "Wisconsin Natural Resources Magazine Being Gouged"
"Information under the headline “Popular DNR magazine saved” didn’t sound like that to me. It should have been “DNR magazine gouged.”
Amid Fitness Boom, the New Editor of Women’s Running Sees Opportunity
A Q&A with Rebecca Warren, who arrives this month from Lonely Planet to take over for longtime editor Jessica Sebor.
How '90s-Vintage B!tch Magazine Survives in the Age of Trump
Heather Schwedel writes "B!tch magazine has been around since 1996, long before Jezebel or DoubleX or Beyoncé performing in front of a giant “Feminism” sign. The publication’s objective—to provide a feminist response to pop culture—is evident is its most recent issue, where a piece on “the contentious intersection of Western capitalism and the hijab” ran alongside a tribute to MTV’s Daria."
LGBT Magazine Vital Voice Goes to Online Publication Only
The monthly publication had distributed about 25,000 copies a month from 200 locations. —"Of course, we'll still keep publishing. But it will be available only through digital means, our website or through social media," said Darin Slyman, the publication's founder and chief executive officer.
MPA Responds to Meeker's 2017 Trend Report
MPA CEO Linda Thomas Brooks writes ""Print" combines magazines and newspapers, making it a useless analysis for understanding either media. No detail is offered in terms of how many brands of either newspapers or magazines are used or which specific brands are part of this "Print" channel. Forgetting that for a moment, as you point out, the data ignores the fact that magazine brands live across formats and channels-and consumers find and enjoy them in all those places. Magazine brands populate and drive internet and mobile platforms with their branded media; therefore magazine media make up vast parts of the internet and mobile experience and are part of that "time spent" too."
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
The April 2017 Magazine Media 360° BAR Report Is Here!
We are pleased to share the April 2017 MPA Brand Audience Report. The Total Magazine Media 360° Audience for April 2017 is up 1.9% compared to the same month a year ago, Print+Digital is up 5.5%, Web (Desktop/Laptop) is down 12.5%, Mobile is down 0.5%, and Video is up 39.4%.
Afghanistan Gets Cosmo-Inspired Women's Magazine
An Ad Network That Helps Fake News Sites Earn Money Is Now Asking Users to Report Fake News
Snap Slides on JPMorgan Cut in Price Target for 2017 by $2 a Share
Hollywood Life Gets a New Look
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Amy Astley of Architectural Digest visits TODAY to share rare glimpses into the homes of Tim McGraw and Faith Hill on their private island in the Bahamas; “Grey’s Anatomy” actress Ellen Pompeo’s Long Island mansion; Gwyneth Paltrow’s Goop headquarters, and Laura Dern’s LA house with a treehouse feel.
 

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