The Association of Magazine Media

Wednesday, June 7, 2017

IMAG Conference 2017 Highlights: Candid Idea Sharing in Marina del Rey
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
How Meredith's Magnolia Journal Subscriptions Bloomed to Near a Million in a Matter of Months
Jessica Patterson reports "For many a print magazine, times are tough. However, Meredith’s newest print quarterly, The Magnolia Journal has seen subscriptions jump to nearly a million before the end of its first year. It shows how, in the right circumstances and right approach, print can still thrive."
Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch
The Pioneer Woman magazine debuts with 150,000 copies in 4,000 Walmart stores across the country at a cover price of $3.99. Two issues, including this one, are planned for 2017.
How Hearst UK Is Centralizing Video Production
In the U.K., Cosmopolitan and Good Housekeeping are the only two Hearst brands producing video content regularly within their own editorial teams, but Hearst is hiring two people over the next four months to act as a centralized video unit. This team will create video assets that can be used across multiple brands, freeing up time for brand editors to focus on content specific to their respective audiences and cutting down duplication.
Good Housekeeping, Women's Day and L'Oréal Paris Celebrated Their List of 50 Influential Women Over 50 at Hearst Tower
Whoopi Goldberg, Kyra Sedgwick and Cynthia Rowley Like Life After 50: Molecular biologists schmoozed with actors and authors. Among the notable names on the list were New York Fashion Week creator Fern Mallis, James Beard Foundation president Susan Ungaro and New York Philharmonic composer and philanthropist Susan LeFrak. Debra Rapoport, an artist and style icon...
At MediaPost’s Publishing Insider Summit—Monetizing Video: The Challenges of OTT, Distribution
The panelists -- which included moderator Mandy Rusin, general manager of Cracked; Andrew Budkofsky, Chief Revenue Officer of Digital Trends; Russ Ellis, VP and group publisher of Home & Garden Group at Trusted Media Brands; Andrea Mazey, director of online video and partnerships at Bonnier; and Richard Routman, president of Minute Media -- agreed on the general distribution strategy of video content to “be where the eyeballs are,” Mazey said.
EBONY Pushes Black Journalists’ Patience to the Limit: Blocking Them on Twitter
Adeshina Emmanuel reports "More than a dozen writers, most of them black, have broadcast the company’s mistreatment of freelancers on Twitter using the hashtag #EbonyOwes, sharing stories of ignored calls and excuses from Ebony’s accounts-payable department. Fourteen such writers have enlisted the National Writers Union, an industry association representing freelance journalists, to go after Ebony to recover $30,000 the magazine owes them collectively."
Magazine Media Spotlight: With Ailes Gone and Megyn Kelly Reborn, a Shell-Shocked Fox News Looks Like an Episode of the Leftovers
In Vanity Fair Sarah Nelson writes "And there are larger threats on the horizon. “The door has been opened for someone like Sinclair to step up,” said Joel Cheatwood, the former president and chief content officer of The Blaze, and a former senior vice president at Fox News. Sinclair, of course, is in the process of purchasing Tribune Media, which, if successful, would give the combined companies coverage, through television stations, in a huge portion of the country. “Suddenly, you’d have a company that will come close to matching Fox, if not exceeding it in terms of coverage and distribution,” Cheatwood told me."
Magazine Media Spotlight: Hollywood Reporter, MVPindex Team for Entertainment Social Media Charts
Dwayne Johnson, Kevin Hart and HGTV's Joanna Gaines top the inaugural The Hollywood Reporter Social Media rankings, which provide the social media value of personalities across a variety of categories.
Essence Festival 2017 Will Feature a First-Ever All-Female Roster
Essence features editor Lauren Williams talks about the 23rd annual Essence Festival, and its jaw-dropping line up of musical legends, thought leaders and cultural icons.
Once-Hot Sportswear Brands Tap into Their Archives
InStyle's fashion director Eric Wilson: “Their newfound popularity among consumers who have less interest in professional sports than designer runway shows is a direct result of changing attitudes about dress...”
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
(Ad) Fraud "Beyond Belief"
Google pulled 40 apps from its Play store. These apps had been downloaded 36 million times. Security firm Check Point revealed that these apps carried an illegitimate ad clicking function which Forbes said, "might be the biggest Android ad fraud ever."
Adam Levin, the New CEO of High Times Most Definitely Inhales
For now, the company includes the magazine, which is known for its Playboy-style centerfolds of marijuana plants and reaches 236,000 print readers a month, plus the website and a series of industry conventions called the Cannabis Cup.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
The April 2017 Magazine Media 360° BAR Report Is Here!
We are pleased to share the April 2017 MPA Brand Audience Report. The Total Magazine Media 360° Audience for April 2017 is up 1.9% compared to the same month a year ago, Print+Digital is up 5.5%, Web (Desktop/Laptop) is down 12.5%, Mobile is down 0.5%, and Video is up 39.4%.
MPA Responds to Meeker's 2017 Trend Report
MPA CEO Linda Thomas Brooks writes ""Print" combines magazines and newspapers, making it a useless analysis for understanding either media. No detail is offered in terms of how many brands of either newspapers or magazines are used or which specific brands are part of this "Print" channel. Forgetting that for a moment, as you point out, the data ignores the fact that magazine brands live across formats and channels-and consumers find and enjoy them in all those places. Magazine brands populate and drive internet and mobile platforms with their branded media; therefore magazine media make up vast parts of the internet and mobile experience and are part of that "time spent" too."
Wall Street Journal Loses 44% of Web Traffic from Google Search, But Subscriptions Soar
Mashable Revenue Chief Ed Wise Out "Effective Immediately"
Pinterest Is Now Valued at $12 Billion After Raising Another $150 Million in Funding
Streaming Service Use Now More Common than Cable Subscriptions: And That’s True for Both Millennials and Their Elders
Proposed Privacy Bill Would Wipe Out Billions in (Online) Ad Revenue, NetChoice Says
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

In Vanity Fair Sarah Nelson writes "And there are larger threats on the horizon. “The door has been opened for someone like Sinclair to step up,” said Joel Cheatwood, the former president and chief content officer of The Blaze, and a former senior vice president at Fox News. Sinclair, of course, is in the process of purchasing Tribune Media, which, if successful, would give the combined companies coverage, through television stations, in a huge portion of the country. “Suddenly, you’d have a company that will come close to matching Fox, if not exceeding it in terms of coverage and distribution,” Cheatwood told me."

Dwayne Johnson, Kevin Hart and HGTV's Joanna Gaines top the inaugural The Hollywood Reporter Social Media rankings, which provide the social media value of personalities across a variety of categories.

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