The Association of Magazine Media

Friday, June 9, 2017

Independent, Enthusiast Mags Invest In Sponsored Content, Events, Video
The IMAG Financial Benchmarking Study found the “general financial performance of enthusiast titles is steady.” Three-quarters of revenue for IMAG members’ magazine brands comes from print products. The rest is split evenly between digital and other sources.
Video Consumption by Magazine Audience Increases Popularity, Improves User Experience
Sara Guaglione writes "The video audience has increased by 39.4% since April 2016. According to last month's MPA Brand Audience Report, video was up 43.9% year-over-year. Print and digital audiences (visitors not subscribers) are up 5.5%, compared to the same month a year ago."
Readers can now 'find themselves on Forbes' with its latest Snapchat geofilter
To help celebrate its upcoming 100th anniversary, Forbes will this weekend launch a Snapchat campaign dubbed 'Find Yourself on Forbes' geared towards further engaging its fast-growing millennial audience.
‘Our journalism has global appeal’: A Digiday+ town hall with The Atlantic’s Bob Cohn
The Atlantic’s president, Bob Cohn, discussed The Atlantic’s expansion into Europe, going to YouTube for videos, ad blocking and more.
John Dickerson Is The Atlantic’s Newest Contributing Editor
Dickerson also serves as moderator of Face the Nation, chief Washington correspondent for CBS News and contributor for Slate's Political Gabfest.
Hearst Newspapers President Plans to Bolster New Haven Register Editorial Staff
In an interview with the New Haven Independent, Hearst Newspapers president Mark E. Aldam stated that the idea is to boost local coverage to levels not seen in a decade.
Reuters’ new survey suggests that readers are getting (a bit) smarter about verifying breaking news
Of the 1,711 Reuters readers polled in early May, 74 percent “strongly” agreed that they check with sites they trust to verify breaking news stories. That’s up from 66 percent last year.
Facebook Expands Ad Units In Instant Articles
Earlier this year, the social giant began testing ad units in the related articles section at the bottom of Instant Articles to keep publisher partners on board. Now, based on what Facebook calls positive results, it is opening the test to all publishers partners.
Snap Investors Should Be Very Worried About This Number
Snap analyst Anthony DiClemente says statistics from SensorTower, a company tracking the popularity of mobile apps, show downloads of Snapchat have fallen by 22% in the last two months.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
IMAG Conference 2017 Highlights: Candid Idea Sharing in Marina del Rey
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
The April 2017 Magazine Media 360° BAR Report Is Here!
We are pleased to share the April 2017 MPA Brand Audience Report. The Total Magazine Media 360° Audience for April 2017 is up 1.9% compared to the same month a year ago, Print+Digital is up 5.5%, Web (Desktop/Laptop) is down 12.5%, Mobile is down 0.5%, and Video is up 39.4%.
MPA Responds to Meeker's 2017 Trend Report
MPA CEO Linda Thomas Brooks writes ""Print" combines magazines and newspapers, making it a useless analysis for understanding either media. No detail is offered in terms of how many brands of either newspapers or magazines are used or which specific brands are part of this "Print" channel. Forgetting that for a moment, as you point out, the data ignores the fact that magazine brands live across formats and channels-and consumers find and enjoy them in all those places. Magazine brands populate and drive internet and mobile platforms with their branded media; therefore magazine media make up vast parts of the internet and mobile experience and are part of that "time spent" too."
How publishers use emotion to promote content on Facebook
An explosion of online video could triple bandwidth consumption again in the next five years
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Father's Day is right around the corner — do you have a gift for dad yet?

We know finding the right present is hard. Whether you are shopping for a dad who's the ultimate grill master or the dad who seems to have everything, we've got you covered. Lori Bergamotto, Good Housekeeping magazine's style editor, visited TODAY Friday to share a list of 12 creative gifts your dad will be sure to love!

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