The Association of Magazine Media

Thursday, June 15, 2017

Time Inc. Adds to Its Distributed Video Strategy with a Beauty Brand, The Pretty
As it continues tacking in the direction of a digital-first publisher, Time Inc. is leaning harder into distributed media: Time Inc. is unveiling The Pretty, a beauty-focused video brand designed for Facebook and Instagram.
Seventeen, MTV, E! Plan Original Shows for Musical.ly
The video-sharing app has signed deals with Hearst Magazines Digital Media, NBCUniversal and Viacom: Hearst's digital division is launching two shows under its Seventeen brand. The first, Fashion to DIY, offers tips on how to create runway looks at home, and the second, Seventeen and the City, showcases hidden hot spots around New York. Another show focused on beauty tips and tutorials will become available in the coming weeks.
Good Housekeeping’s "Kitchen of the Future" Could Also Be the Future of Content Marketing
A swank new space for food shoots doubles as an event and promotional venue: "Like many magazines, Good Housekeeping has realized that creating events—and, specifically, branding those events with the publication’s widely respected name—can present new promotional and revenue opportunities. Good Housekeeping had done some of this in the past year inside its original test kitchen (having, say, a wine partner introduce its new varietals along with suitably paired dishes)." Writes Adweek's Robert Klara.
Automobile Magazine Relaunches with a New Design and More Lifestyle Coverage
Adweek's Sami Main reports: With 10 annual issues, editorial will focus on deeper dives—The Enthusiast Network, which houses publishing brands in the automotive, entertainment and sports categories, is relaunching its Automobile magazine in August. The network’s research showed that the modern-day “car guy” is a multifaceted individual with multiple passions. It also found high levels of interest in design, high-end apparel, tech and travel, which it took as evidence that members of its target demo lead “highly engaged, passionate, full lives.”
Newsweek Media Group Launches Player.One Gaming Resource, Rebrand of iDigitalTimes.com
The wholly reimagined, fan-focused platform offers its player-audience a unique point of view through opinion articles, reviews of games and gadgets, coverage of both console and PC games and mobile titles, and valuable game guide releases and hacks to help players elevate their games.
MinOnline Reports Major Moves at New York Media — People Moves as of June 14
John Dickerson joins The Atlantic, Cosmo names a Unicorn Correspondent and much more at GQ.com, WIRED...
Hearst Ventures Names Dave Famolari Managing Director
“Dave brings a wealth of experience to the Hearst Ventures team,” Scott English, the senior managing director of Hearst Ventures and head of U.S. investments, said Thursday morning. “As we continue to grow and diversify our investment portfolio, we’ll benefit from his eye toward innovation across industries.”
Bloomberg Businessweek Is Cutting Down Free Access to Content
Bloomberg Businessweek is introducing a two-tiered membership model starting today, joining other publishers that are trying to offset declining print advertising by pushing subscriptions and other reader benefits.
The Women of "Girls Trip" Cover Essence Magazine (on 5 Different Covers!)
Essence Magazine has debuted five different covers ahead of the release of Girls Trip: Stars Regina Hall, Tiffany Haddish, Jada Pinkett Smith and Queen Latifah each get their own separate July cover and spoke about the importance of the film to show that it’s alright to let loose a little and have a good time.
Kate McKinnon Toasts Her ELLE Cover at Women in Comedy Night
You may know her as Justin Bieber, Kellyanne Conway, Hillary Clinton, or Ellen Degeneres—now SNL’s Kate McKinnon adds ELLE cover star to the list. For its Women In Comedy issue, out Tuesday, June 20, McKinnon gets interviewed by SNL alum Tina Fey about SNL impressions, her new movie Rough Night, and more.
Rebel Wilson Wins Defamation Case Against Publisher (Bauer Media Australia)
The Victoria state Supreme Court jury of six women deliberated for two days before delivering its verdict against Bauer Media, publisher of Australian magazines Woman’s Day, Australian Women’s Weekly, NW and OK.
Instagram Has a New Memories Feature Yet Again Similar to Snapchat
The Facebook-owned photo sharing app on Tuesday debuted Archive, which lets users move posts that have been previously shared to a private archive.
AAF Announces 2017–2018 Board Leadership and Directors
The AAF has elected Kim Kelleher of Condé Nast as Chair; Amanda Richman of Starcom as Vice Chair; and appointed new leadership from Advertising Age, FOX Networks Group, gyro, Orcí and Publicis Media Exchange.
Magazine Media Spotlight: Esquire Asks Who Is Responsible for The Low-Top Basketball Sneaker Trend... Kobe Bryant?
As Dan Nosowitz writes in an excellent Esquire article on basketball sneakers, (http://www.esquire.com/style/mens-fashion/a55587/high-top-sneakers-basketball/) the shoes have gone low. There’s no evidence high-tops do anything for the wearer in terms of avoiding ankle injuries—though there may be a psychosomatic effect—and recent versions of sneakers from James, Kevin Durant, Kyrie Irving are all low-tops. Even the oft-mocked all-white Curry Two Lows are low-tops. So what changed? As Nosowitz explains, it partly involves Kobe Bryant...
Jack Black, Sarah Silverman and Will Arnett Channel Sports Illustrated’s Beloved "Football Phone" Commercial
"The scary thing is that if Kovert Creative were to book TV air time and run this spoof commercial, orders would most likely start flying in." Richard Horgan writes.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
IMAG Conference 2017 Highlights: Candid Idea Sharing in Marina del Rey
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
MPA – The Association of Magazine Media Releases IMAG Financial Benchmarking Study
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
Vocativ Eliminates Entire Editorial Staff
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

As Dan Nosowitz writes in an excellent Esquire article on basketball sneakers, the shoes have gone low. There’s no evidence high-tops do anything for the wearer in terms of avoiding ankle injuries—though there may be a psychosomatic effect—and recent versions of sneakers from James, Kevin Durant, Kyrie Irving are all low-tops. Even the oft-mocked all-white Curry Two Lows are low-tops.
So what changed? As Nosowitz explains, it partly involves Kobe Bryant...

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