The Association of Magazine Media

Friday, June 16, 2017

In a Connected World, Outside Wants to Help Us Unplug
Q&A with Editor in chief Chris Keyes on Outside's 40th anniversary, its new book deal, and running a magazine-turned-multimedia brand in 2017.
Post-Election, Hearst’s Women’s Sites Focus Their Political Coverage on Activism and Opinion
Adweek talked to Hearst Magazines Digital Media svp and editorial director Kate Lewis about what's working now.
Hearst Makes a Philanthropic Push with New Initiative
Marie Claire's August issue, featuring cover star Jessica Biel, will delve into sustainability in fashion.
More on Hearst, MTV, NBCU's Original Shows on Musical.ly
"Musical.ly, a lip-syncing social video app popular with Generation Z, is the latest digital company to jump on the original programming bandwagon. The startup is reportedly teaming up with media giants Hearst, NBCUniversal, and Viacom to bring several short original series to the social platform." reports Tom Huddleston, Jr. for Fortune.
23rd Annual Essence Festival Nears with Star-Studded Lineup; Several Networks, Studios Come on Board
Talent from ABC, Bentonville Film Festival, Disney, Fox Broadcast, FX, HBO, Netflix, OWN, Starz, TNT and Universal are expected to make their way down to New Orleans to join in on the multiple-day event full of performances, speakers and more, representing shows like Queen Sugar, Empire, Insecure and many others. A National Day of Peace rally is scheduled for June 29 at the 2017 Essence Festival as well, to be chaired by Master P,—Hip Hop mogul and New Orleans native.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
More on Automobile, Bloomberg Businessweek Relaunch, More Features and Digital Options
TEN: The Enthusiast Network announced today the relaunch of Automobile magazine. Bloomberg also relaunched its Businessweek title. The new Automobile will feature more coverage on the collector car market, automotive design and technology, as well as personalities and visionaries in the industry. It will increase auction coverage and analysis. Lifestyle content expands in a new section called “Plus.”
Oversized Soccer Magazine Gets Backing from Hollywood Talent Agency
Keith Kelly reports "Howler, an oversized glossy devoted to soccer, has just gotten a new backer, Kovert Creative, a boutique marketing agency that is 50 percent owned by the giant Hollywood talent agency WME-IMG."
Writers Union to Ebony Magazine: Pay Like You Weigh #EbonyOwes
"What happens when Ebony magazine promises over and over again that it’s going to pay its freelance writers “soon,” but reportedly throws an expensive Super Bowl party in Houston and hosts a lavish company event in Los Angeles with money that was initially earmarked to pay said freelancers? A union steps in and tells the magazine it needs to put up or shut up." writes The Root's Monique Judge.
Flexible Subscriptions Are the Biggest Challenge to Building Meaningful Customer Relationships
"With the age of the customer now a reality, as Forrester’s research has shown, empowered buyers are demanding a new level of customer obsession. In order to harness this, businesses globally are focusing on the Recurring Revolution and recognise that flexible subscription management lies at the heart of this approach." writes DB Hebbard.
Another Platform Puts Ad Blocking in the Mix
Twitter enables the activity on iOS: Unlike Google’s recently reported move to incorporate an ad blocker in its Chrome browser next year, Twitter is simply enabling its app to use the ad block software built into Apple’s native browser, Safari.
On Quidditch and Newsstand Sales
"...retail sales, and Quidditch are three-dimensional and often not fair. There are so many things that you have no control over that can impact how you play the game."
Magazine Media Spotlight: Exclusives from the Latest Issues of InStyle and People
Game of Thrones star Sophie Turner opened up about her relationship to InStyle, -as did Joe Jonas to People.
More on Essence's July Cover (1 of 5) Features Jada Pinkett-Smith
Lady Pinkett-Smith appears on the cover on stands today with co-stars Queen Latifah, Regina Hall and Tiffany Haddish for their upcoming comedy "Girls Trip." The film, directed by Malcolm D. Lee (The Best Man Holiday), comes out July 21 and centers around a group of friends traveling to the iconic Essence Festival.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
IMAG Conference 2017 Highlights: Candid Idea Sharing in Marina del Rey
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
MPA – The Association of Magazine Media Releases IMAG Financial Benchmarking Study
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
The Funnel Isn't Dead; It Just Went on a Diet
Access Intelligence Acquires AdExchanger
Looking Back at 25 Wild and Crazy Years of Big Brother Magazine
How Indie Menswear Magazine "F#cking Young!" Became a Guardian Angel for Emerging Designers
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Game of Thrones star Sophie Turner opened up about her relationship to InStyle, -as did Joe Jonas to People.