The Association of Magazine Media

Monday, June 19, 2017

Q&A with Hearst's Michael Clinton: Hearst Magazines’ Strong Belief in Its Core Print Product and Its Continued Dedication to Digital Innovation Makes for a Bright Future
“Great ideas do get funded. You know, create and sell. Great ideas get funded. Oftentimes, what I would tell our team when they would say “Well, they don’t have a print budget.” I would say, “Let me ask you a question: do they have a budget?” Because every brand has a marketing budget, right? And, if you bring them a great idea, a great idea will get funding. And so we have many, many, many examples of business that has been created with no budget. The idea creates the budget. So, my mantra is “Great ideas do get funded” when you have the great, innovative idea.” Says Michael Clinton President, Marketing and Publishing Director, Hearst Magazines.
A Reader’s Digest Cover That Holds Deep Father’s Day Meaning
Robin Phillips won the July-August cover photo contest with his tribute to a cherished Utah spot.
MPA’S Independent Magazine Media Group (IMAG) Appoints Laura Simkins As Chair of IMAG Board of Directors
“We are very fortunate to have someone of Laura’s caliber lead the IMAG board,” said Linda Thomas Brooks, president and chief executive officer of MPA – The Association of Magazine Media. “With over 18 years of experience in media and 15 of those spent at launches or startups, Laura’s career embodies the resourceful and innovative nature of our IMAG community.”
Sourcepoint's Ben Barokas: Publishers Should Seize the Opportunity that Exists Outside of Ad Blocking
"Ad block adoption is merely a symptom of deeper issues; one of which is the strained relationship between publishers and their audiences caused by a lack of understanding about the value exchange that exists between online advertising and content consumption. And while this issue is most acutely observed in the users who download ad blocking software, it applies to all internet users." Writes Ben Barokas, CEO and Co-Founder, Sourcepoint.
The Advocate Turns 50, Celebrates LGBTQ Leaders
The Los Angeles-based news site and magazine honored leaders within the community at a luncheon toasting its 50th anniversary.
Competitor Magazine Turns 30
Launched in the summer of 1987 from a 200-square-foot San Diego storage shed.
Actress Rebel Wilson Wins Defamation Lawsuit Against Australia’s Bauer Media Group
An interesting journalistic side note is that the first article in the dandelion chain, by Woman’s Day, was written without any attempt to solicit comment from the actress. After paying a source $2,000 AU for the salacious details, the publication chose to forego giving the target a chance to respond.
Laura Dern Dishes on Her Dream Gig: Repping Palmolive and Praises Laura Brown of InStyle
"It's also the ad companies and editors of magazines who are bravely trying to shake it up. Like Laura Brown, the editor of InStyle, putting Amy Schumer in a bathing suit on the cover. That's the paradigm shift. It gives me chills – I love it so much." Says Laura Dern.
Jezebel Editor in Chief Emma Carmichael to Exit Gizmodo Media Group
Her departure is the latest in a string of top-level departures from Fusion.
BrideClick Buys Shuttered Mode Media to Relaunch As Glam
BrideClick has acquired the Glam, Foodie, Bliss, Tend, Brash, and Mode brands; intellectual property, including a social publishing and social media distribution technology; an ad server; and 100,000 pieces of content. The company will merge BrideClick with Mode Media to relaunch as Glam in September.
Magazine Media Spotlight: A Chinese Magazine Fights a Battle Royal
In The Economist: "Caixin, a financial magazine... has a reputation for well-reported exposés, which have earned its editor, Hu Shuli, the widely used moniker of China’s “most dangerous woman”. Over the years she has made plenty of enemies. But until recently, she had never faced two prominent foes in public at the same time."
The 2017 Essence Festival Listed Among Notable Festivals in New Orleans
Look past headliners for undiscovered gems— artist Lizzo to perform at the 23rd annual Essence Festival.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing
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