The Association of Magazine Media

Tuesday, June 20, 2017

First Issue of The Pioneer Woman Magazine Nearly Sold Out After Just a Week and Will Go Back to Press
An additional 100,000 copies will be printed: “Ree is a remarkably talented storyteller, successful across so many platforms, from books to blogs to television,” said Hearst Magazines president of marketing and publishing director Michael Clinton. “As her millions of fans know, her unique and inspiring take on life is a phenomenon, and the magazine is a new way for her fans to engage with her.”
Time Inc. CEO Richard Battista: Snapchat Has Been a Great Experience for People, Entertainment Weekly and Essence
Time Inc. boss Rich Battista sat down with Cheddar CEO Jon Steinberg seaside at Cannes to talk about social media platforms and how they’re working for Time Inc’s brands. One of the platforms Mr. Battista said has been a great experience for brands like People, Entertainment Weekly and Essence is Snapchat. He credits the success on that platform to a team of creatives who spend each day solely focused on Snapchat...
How Hearst’s Fashion Publications (Elle, Harper's Bazaar) Are Experimenting with Drone Technology
Hearst debuted its first drone photoshoot in May, in tandem with Harper’s Bazaar, which featured two models showcasing looks from the 2017 spring and summer collections of brands including Chanel and Proenza Schouler.
Time Inc. Moves into Social Video, Targets GenZ and Millennials with "The Pretty"
The Pretty will tap into content from Time Inc.’s existing portfolio of brands including Hello Giggles, People, InStyle, Real Simple, Essence, PeopleStyle, and People En Espanol. Time Inc. said these brands combined have more than 50 million fans and followers on social media.
Snapchat’s Ferris Wheel; Hearst's Dinner at Cannes
Hearst’s dinner was hosted by chief content officer Joanna Coles and was attended by model Karlie Kloss and Hollywood actress Laura Dern. Hearst boss Michael Clinton told the gathered guests that the publisher’s newest magazine, “Pioneer Woman,” based on the HGTV star, was a sellout and had to go back to the printers for a second run.
The New York Times CEO on State of Digital Advertising: "Nightmarish Joke"
"Count The New York Times CEO Mark Thompson among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and oodles of ad tech." Reports Brian Morrissey at Digiday.
Joe Pompeo Is Leaving Politico for Vanity Fair: He'll Be Senior Media Correspondent at The Hive
Pompeo’s move comes at a time of change for Politico Media both in the scope of coverage and staff, as a number of other media reporters have left recently.
InStyle’s Jessie Heyman Is Bringing Social Justice to the Forefront
Heyman realized early on that this was the career path she wanted to pursue: During her very first internship at Harper’s Bazaar (under then editor in chief Laura Brown -Now Editor in Chief of InStyle), Heyman was given a particularly difficult assignment that she managed to pull off, earning herself the nickname "super sleuth" from Brown.
Q&A with Essence's Charreah Jackson on the Special "Mens" issue
Essence senior editor, lifestyle & relationships, Charreah Jackson talks about the June Essence “Mens" issue on Father’s Day, and the importance of devoting a special issue to the topic.
Playboy Looks Back to Look Ahead
An exclusive interview with Creative Director Chris Deacon. Deacon joined the brand as art director in the fall of 2015, and was chiefly responsible for much of the redesigned elements of the “new” Playboy, from its transition to SFW and then back to NSFW.
More on the 23rd Annual Essence Festival Line Up from Entertainment Director Cori Murray
Essence entertainment director Cori Murray talks about Essence Festival events and lineup from Diana Ross's return, to Chance the Rapper and PJ Morton.
Condé Nast to Launch Vogue Poland
Condé Nast International will launch a Polish edition of Vogue next year, partnering with new media venture Visteria to expand its offering in Eastern Europe. Filip Niedenthal will be the magazine’s launch editor in chief, with Polish model Malgosia Bela taking up the title of editor at large.
"Rough Night" vs. "Girls Trip" — Hollywood's Latest "Twin" Films Reviewed
"...Girls Trip is a bit lighter, and follows a mostly-black cast as they trek to the Essence Music Festival in New Orleans."
Magazine Media Spotlight: 8 Questions for Roxane Gay on Her New Book, Hunger
Writing for Atlanta, Tess Malone: "Gay discusses her personal struggle with gaining and trying to lose weight through personal narrative and the cultural criticism she became known for in her 2014 breakout Bad Feminist."
Vice Just Scored $450 Million to Make the "Largest Millennial Video Library in the World"
"This will allow us to: build up the largest millennial video library in the world - enabling VICE to widen our offering to include; news, food, music, fashion, art, travel, gaming, lifestyle, scripted and feature films," CEO Shane Smith said.
Correction: DCN Isn't Working with Sonobi
An article published in Publishers Daily on June 19, 2017, titled Major Publishers Pool Data To Counter Duopoly,” mistakenly stated that Sonobi is working with Digital Content Next regarding data sharing.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
Quaker State Launches Branded Content with The Onion
Facebook Makes It Easier to Blacklist Publishers
The White House Press Briefing Is Slowly Dying
The Verge Names Helen Havlak Editorial Director, Promotes 3
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Writing for Atlanta, Tess Malone: "Gay discusses her personal struggle with gaining and trying to lose weight through personal narrative and the cultural criticism she became known for in her 2014 breakout Bad Feminist."

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