The Association of Magazine Media

Wednesday, June 21, 2017

Meredith Increased Revenue per Visit 20% by Getting Ads to Load Faster
Meredith, which publishes women’s lifestyle titles including Better Homes and Gardens and Family Circle, began an audit of its code a year ago. This led it to remove several vendors and shift code from browsers to servers. The code audit helped Meredith speed up its ad-rendering times by 15-20 percent across desktop and mobile, which, along with an increase in native advertising, contributed to a 20 percent increase in revenue per visit, said Matt Minoff, Meredith’s chief digital officer.
Meredith Is Hiring 3 Apprentices for Its Editor Training Program
Ed2010 is partnering with Meredith Corporation on an exciting new program for junior-level editors. Launched by Ed2010 Founder and President Chandra Turner and Executive Editor of Parents magazine, the program will help recent graduates with a talent for writing and a love of print and digital media land a full-time paid apprenticeship at Meredith.
How MarieClaire.com Is Embracing a More Diverse Range of Voices
"Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable." Reports Jessica Patterson.
More on: Hearst, Scripps Latest TV-Inspired Magazine Prints 100,000 Additional Copies
The Pioneer Woman Magazine debuted on June 6 with 150,000 copies in 4,000 Walmart stores across the country at a cover price of $3.99. And nearly three weeks after we first reported its launch, Hearst now tells us it’s distributing another 100,000 copies because the issue has nearly sold out.
Hijab-Wearing Model Halima Aden Makes History As Allure Magazine Cover Girl
"19-year-old Halima Aden has become the first ever hijab-wearing model to grace the cover of American women’s beauty magazine, Allure." Writes Sarah Young for The Independent.
The Battle for Talent: Another Front in the Digital-Media Wars
“There are so few places where sellers are exposed to and have the ability to sell multimedia opportunities to their customers,” says Russ Ellis, VP, group publisher, Home & Garden Group, Trusted Media Brands. In his group, which includes Family Handyman, “our sales team is involved in the full sales process, from planning and strategy to execution both in digital and print. They have great ideas. They get to be deeply involved in all aspects of the sales process.”
Q&A with Travel + Leisure's Nathan Lump: Why Americans Should Be Taking More Vacations
About half of workers in the U.S. didn't use all of their vacation days last year. 2016 saw 662 million available days left on the table. Travel and Leisure magazine wants to change that with a special issue that features travel deals and tips to get more Americans to take some time off. They're calling it "Operation Vacation."
Vice Media Launches Meal Kit Service with Chef'd
Vice is offering a specific take on the meal kit business. Viewers can watch an episode from its food and culture vertical Munchies, click a buy button and have all the ingredients and recipes sent to their door. In effect, some of Munchies’ editorial content now comes with a buy button.
Magazine Media Spotlight: Is Now the Time to Get Rid of Cable TV?
James K. Willcox at Consumer Reports writes "CR's latest telecom survey shows that people still don't like big cable companies. For TV viewing, you have lots of alternatives."
Elle Magazine Hires Véronique Hyland
Hyland is returning to Hearst as Elle’s director of fashion features.
Good Housekeeping's Rachel Rothman on NBC's NY Live - Wedding & Baby Registry Must-Haves
Good Housekeeping Institute’s Chief Technologist Rachel Rothman appeared on NY Live to share some of Good Housekeeping’s must-have wedding and baby registry items.
Vice's Shane Smith Is Now a Billionaire
Vice Chief Executive Officer Shane Smith, who has long touted himself as the antithesis of a traditional media tycoon, now has at least one thing in common with Rupert Murdoch and Sumner Redstone: He’s a billionaire.
Day in the Life: Goop Head of Content Elise Loehnen
Loehnen, a media veteran who was formerly the editorial projects director of Condé Nast Traveler and the deputy editor of Lucky, is responsible for making sure all of Goop’s content falls within the brand’s unique niche — a space where the latest holistic and new age trends are often pushed to provocative limits.
Louise Blouin Media Struggling to Find Independent Freelancers
The remaining two dozen staffers of her mini art-publishing empire were effectively laid off last month with the idea that some of them would be retained as independent 1099 freelancers — without any medical insurance, vacation pay or other benefits.
How a Magazine Cover from the 1970s Helped Wonder Woman Win Over Feminists
Nearly 45 years after they put the female superhero on the cover of Ms. magazine's first issue, the players behind the cover consider its impact, and the new movie.
PubMatic Integrates with Amazon Publisher Services
PubMatic announced an integration with Amazon Publisher Services that will enable Amazon publishers to add PubMatic as a demand-side partner.
The Future of Ad Agencies Has Never Been More in Doubt
This week, thousands of top executives from the media, advertising, and marketing industries will touch down in France for the annual Cannes ad festival. There, these bigwigs will receive awards and look to ink major ad deals. Yet hovering over the proceedings are questions about the future of the classic ad-agency business.
Media Companies Are Getting Sick of Facebook
It’s getting tougher for CNN and others to view these arrangements as mutually beneficial. “Facebook is about Facebook,” says Andrew Morse, general manager of CNN’s digital operations. “For them, these are experiments, but for the media companies looking to partner with ­significant commitments, it gets to be a bit of whiplash.”
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Treasure Hunt: Perusing a Copy of The Antiquarian, a Magazine Dedicated to Antiques, from 1928
New York Times Adds Kathleen Kingsbury as Deputy Editorial Page Editor
Reuters Launches Custom Content Studio, Reuters Plus
Thrillist Holds "Best Day" Food, Drink Crawl in Greenwich Village
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

James K. Willcox at Consumer Reports writes "CR's latest telecom survey shows that people still don't like big cable companies. For TV viewing, you have lots of alternatives."