The Association of Magazine Media

Thursday, June 22, 2017

AMI to Buy Men's Journal from Wenner Media
American Media Inc., publisher of The National Enquirer and buyer of Us Weekly from Wenner in March, has agreed to also buy Men’s Journal, from Wenner. Both Wenner and American Media declined to disclose the terms of the deal.
Rodale Says It’s Exploring a Potential Sale
"Strategic alternatives," the company says, may include sale of the company or sale of select properties.
Publishers Eye video-Licensing Opportunities
“Owning content, if it’s done in the context of what appears to be a new company rather than a legacy media company, can garner high multiples and the attention of investors,” said Jonathan Handel, a contributing editor for The Hollywood Reporter.
The Economist Is Using Medium to Give Readers an Inside Look at Its Reporting and Production
“We’re always asking: How do I know that I’m not wasting my time on a platform by chasing vanity metrics? If we focus on traffic, we miss quality.” Denise Law, The Economist’s community editor.
How Bonnier and The Economist Group Drive Engagement with Campaign Tracking
Analytics give brands the ability to lure an audience and make adjustments on the fly: In 2016, The Economist set the goal of hitting 660,000 clicks for the year through Facebook. In reality, the brand’s digital team delivered three million new readers by utilizing campaign tracking.
8i Lets You Superimpose Holographic Characters into Photos with Holo Mobile App
The app features content from Hearst Magazines Digital Media’s Cosmopolitan and go90.
Q&A with Anne Fulenwider of Marie Claire
The editor in chief of Marie Claire lives with purpose and perspective: "It wasn’t until high school that I realized it was cool to be smart. In middle school, I found it very important to be popular and blend in, and hid the fact that I knew an answer to the question." Says Anne Fulenwider, editor in chief of Marie Claire.
Q&A with Harper's Bazaar's Glenda Bailey
Glenda Bailey, editor in chief of Harper's Bazaar, has just released her beautiful new book, "Harper's Bazaar: 150 Years: The Greatest Moments" (Abrams). The Chicago Tribune's David Syrek talked to her about the book, fashion trends and working with Melania and Rihanna.
The Players’ Tribune Has Hired Its First CEO
It’s Jeff Levick, who used to be at Spotify: Levick, who will start in September, has been an entrepreneur-in-residence at Greylock since January. Prior to that he spent five years heading up revenue at Spotify, which did more than $3 billion last year. His resume also includes sales/revenue runs at AOL and Google.
The 2017 Essence Festival's Schedule Features a Dynamic and Varied Series of Events
Many will come for the music and a lineup crowded with stars and legendary performers; Like the iconic Diana Ross, who at fifty years in show business and music is headlining the festival. There is also a business conference chaired by music industry giant, Master P called "Path to Power."
300 Unique New Orleans Moments: Essence Festival Started in 1994
Part empowerment seminar, part music festival and part sisterhood gathering, the Essence Festival calls itself a “party with a purpose.” The annual festival, typically held July 4th weekend, has been held in New Orleans since it was created by George Wein in 1994 and was built around African-American women. But as the festival has grown from 140,000 in 1995 to more than 400,000, its appeal and drawing power has grown as well.
News Apps Are Making a Comeback. More Young Americans Are Paying for News. 2017 Is Weird.
"The Reuters Institute’s annual report on digital news contains some surprises: The United States recently elected an unusual president. And to go with the times, Americans are exhibiting some behaviors in media consumption that are, if not unusual, then at least different from those of people in other countries." Reports Laura Hazard Owen.
People Moves in Magazine Media—The New Yorker Bolsters Digital Team...
Esquire finds a senior lifestyle editor, Joe Pompeo joins Vanity Fair and more…
Good Housekeeping's Lori Bergamotto Is a Guest on Good Morning America
Good Housekeeping Style Director Lori Bergamotto appeared on GMA to share solutions to summer problems including what to eat to avoid mosquitos, how to keep your whites white and the best self-tanners. See link and screenshot below.
Good Housekeeping's Meaghan Murphy on Inside Edition
Good Housekeeping Executive Editor Meaghan Murphy appeared on Inside Edition today to share common cleaning mistakes.
InStyle's Laura Brown, Brandon Maxwell, Roopal Patel, and Steven Kolb on NYFW Today
NYFW is not going anywhere! That was the message from CFDA president and CEO Steven Kolb, InStyle EIC Laura Brown, Saks fashion director Roopal Patel, and designer Brandon Maxwell at Fashion Culture Design UnConference in NYC.
Transgender Model Andreja Pejic Lands Two July Magazine Covers
The Australian beauty’s second cover is for Glamour Spain, delivering something completely different from the Bazaar cover. Appearing subtle and demure on location at Coney Island, Andreja models one of Balenciaga’s most coveted looks of the season, photographed by Rebekah Campbell.
Magazine Media Spotlight: Global Fitness Influencer Emily Skye Covers the July/August Issue of Women's Health Magazine
Before fitness became a vital part of Emily Skye‘s life, the influencer struggled with depression, disordered eating and bullying. At just 11 years old, a doctor put Skye on antidepressants. “In grade school, they’d make frog noises when I walked past because I had big eyes, and they called me Stick Creature because I was skinny,” the Australian, 32, tells Women’s Health for the July/August cover.
Reddit Looks to Lure Advertisers with Video and Redesign
Reddit is rolling out video ads and improving its ad-buying platform: “It’s really exciting for us because Reddit does not currently host video,” Reddit Co-Founder Alexis Ohanian said. “It made a lot of sense and we had a lot of advertisers asking us for it, so we built it.”
News Corp. in Advanced Talks with Facebook on Subscriptions
News Corp., publisher of the Wall Street Journal and the Times of London, is holding "very advanced" discussions with Facebook Inc. about subscriptions to its content online, Chief Executive Officer Robert Thomson said.
Mission, Fashion’s First Philanthropic Digitally Interactive Magazine, Ready for Launch
Officially known as Mission (For Fashion, For Beauty, For Good), the biannual pub focuses on a different charity and cause each time.
Longneck & Thunderfoot Acquires St. Louis Tech Magazine EQ
EQ was started in 2015 and stands for Entrepreneur Quarterly. They have published four issues to date alongside more frequent content online.
In Defense of Giving Away Free Magazines
D. Eadward Tree explores a controversial strategy in the age of premium comntent "Why not just give the copies away? It wouldn’t require an expensive advertising campaign. And it’s not as if that $1 price will come close to the cost of printing and mailing the magazines."
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Sheryl Sandberg Is Being Approached to Replace Travis Kalanick As CEO of Uber
Dance Magazine Puts on the 90th Anniversary Ritz
University of Pittsburgh English Professor Set for New York Times Magazine Poetry Duty
Pinterest Is Pushing Its Visual Search Engine for the Real World — and It Could Upend the Advertising Business
Snapchat Launches Location-Sharing Feature Snap Map
Wall Street Journal Fires Correspondent over Ethics Conflict
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Before fitness became a vital part of Emily Skye‘s life, the influencer struggled with depression, disordered eating and bullying. At just 11 years old, a doctor put Skye on antidepressants. “In grade school, they’d make frog noises when I walked past because I had big eyes, and they called me Stick Creature because I was skinny,” the Australian, 32, tells Women’s Health for the July/August cover.

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