The Association of Magazine Media

Monday, June 26, 2017

Facebook Video Ad Viewability Rates Are As Low as 20 Percent, Agencies Say
“Media agency execs, who spoke under condition of anonymity for fear of jeopardizing their relationships with Facebook, expressed concerns about the figures, with some saying they would need to revisit their budgets for branding campaigns. “We will definitely look at cost per viewable impression for branding campaigns and amend our planning appropriately,” said one media agency executive.”
Troubling Right of Publicity Bill in New York State Defeated
"As written, the bill would have allowed any individual or their descendants – anywhere in the world – to sue content creators for not receiving permission to use the individual’s likeness, characteristics, or even mannerisms. While the bill contained a limited exception for magazines, the bill also contained an exception to the exception and was so poorly worded that extended and expensive lawsuits would have been inevitable." Linda Thomas Brooks, President and CEO of MPA -The Association of Magazine Media.
An Unexpected Sector of Magazine Media Finds Twitter Mojo
Steve Smith reports "Service brands, not news, show growth in May on a social platform known for immediacy: While you wouldn’t know it from the preponderance of coverage, Twitter is not being powered exclusively by 6:00 a.m. posts and subsequent retorts and press pickups of the president. In fact, one of the things we noticed in May’s Social Media Boxscores is the striking growth in Twitter engagement for the service and lifestyle categories. While news-sensitive brands on Twitter saw modest growth in the low double digits (Time 14%, New Yorker 14.5%), the Top 10 Magazine Media Brands by Twitter Engagement Growth in May were in low- to mid-triple digits."
Time Inc. and Barclays Buddy up to Launch Fortune 500 Stock Indexes
“We’re trying to be more creative about ways to expand our brand,” said Brian O’Keefe, deputy editor of Fortune magazine. “Frankly, this index should have been done a long time ago.” In addition to the magazine, the brand hosts conferences such as the “Most Powerful Women Summit” and is expanding online.
Food & Wine Magazine Will Leave New York for Alabama
"Food & Wine, the glossy, chef-focused food magazine, is moving to Birmingham, Ala., joining a stable of other publications owned by Time Inc. that includes Cooking Light and Southern Living." Reports Stephanie Strom in The New York Times.
CFOs Favor The Economist and WSJ As News Consumers
CFOs of North American companies prefer to turn to The Wall Street Journal and The Economist for news on specific topics, according to a report released this week by accounting and consulting firm Deloitte.
Joanna Coles Celebrates the Premiere of "The Bold Type," TV Show Based on Cosmopolitan
"This idea that in fashion, the woman boss is somehow mean-spirited felt inaccurate. That’s not who I am, that’s not who the women I work with are."
ESPN The Magazine's Alison Overholt Recalls Her KPMG Career Blues
Editor in chief Overholt revisits some professional highs and lows in Cosmopolitan magazine's latest “Get That Life” column.
New York Post's Media City Reviews: How the Science Magazines Are Covering Global Warming
"It’s gotten too darned hot lately to sleep without running the A-C. Of course, this means that now we’re losing sleep over our electricity bill, and whether global warming is going to threaten our retirement. Time to crack the science books (Magazines.)"
Embodied Minds—CAN HELP YOU:
Embody Public Speaking Skills, Prepare a Successful Speech/Pitch, Perfect Stage Presence, Prepare for School/Job Interviews, Use Visual Aids and Props, Lead Team Meetings, Introduce Speakers, Present and Accept Awards, and more...
Magazine Media Spotlight:Town & Country’s August Cover Features Oscar Nominee Ruth Negga
The star of the hit AMC series, Preacher, which premiered its second season last night, opens up on her unusual upbringing, transition from academics to acting, losing her father at a young age, why she so carefully selects the jewelry she wears (which was all the buzz on the awards red carpets), and more.
Magazine Media Spotlight: Hollywood Reporter Tops SoCal Journalism Awards with 14 Wins!
The Hollywood Reporter took home the most awards at Sunday night's Southern California Journalism Awards, winning a total of 14, including online journalist of the year for Lesley Goldberg and best blog honors for "The Race" and "THR Esq."
Magazine Media Spotlight: Must-See Documentary Straight/Curve Delves Into What Beauty Really Means
In this exclusive clip, Redbook's editor in chief Meredith Rollins talks about the magazine's swimsuit feature celebrating healthy bodies.
Naked Ezekiel Elliott Holds a Football on Cover of ESPN The Magazine
Dallas Cowboys running back Ezekiel Elliott will show off more than his famous abs in ESPN The Magazine’s ninth annual Body Issue, which “celebrates and showcases the athletic form” and hits newsstands on July 7. Elliott, who rushed for 1,631 yards and 15 touchdowns as a rookie last season, graces the cover of the issue holding a football.
Sally Ride, Joanne Edgar and Ms. Magazine’s Depiction of Wonder Woman
"An astronaut, an editor and a famous 1972 summer cover: Another interesting aspect of the Pacific Standard piece by culture writer Katie Kilkenny is the revisiting of a short-lived 1972 DC Comics series anchored to the women’s liberation movement." Writes Richard Horgan.
MAD Magazine Names New Editor as It Plots Move to LA (Exclusive)
Bill Morrison becomes only the fifth editor in the 65-year history of the humor publication.
Christopher Nolan’s Kids Know How to Rile Up Dad
Towards the end of the July/August Playboy Interview, contributing editor Stephen Rebello asks Christopher Nolan, "What kind of films do you like to see as a family?"
Should Publishers Treat Engaged Users Differently?
As the digital advertising industry moves towards personalization, engagement metrics can help us understand and improve each user’s unique experience on a website.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Verticals Like The Lily Aim to Bolster Women’s Voices in Media. But May Be Going About It the Wrong Way
Google Will Stop Reading Your Emails for Gmail Ads
Content Recommendation Firm Outbrain Lays Off 4% of Its Workforce
Axel Springer Wants Facebook and Google to Help News Orgs Make Money
For the News Media, It May Already Be Too Late
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 13, 2017
7 World Trade Center
Join ASME NEXT at the annual summer party! ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.

The star of the hit AMC series, Preacher, which premiered its second season last night, opens up on her unusual upbringing, transition from academics to acting, losing her father at a young age, why she so carefully selects the jewelry she wears (which was all the buzz on the awards red carpets), and more.

The Hollywood Reporter took home the most awards at Sunday night's Southern California Journalism Awards, winning a total of 14, including online journalist of the year for Lesley Goldberg and best blog honors for "The Race" and "THR Esq."

In this exclusive clip, Redbook's editor-in-chief Meredith Rollins talks about the magazine's swimsuit feature celebrating healthy bodies.