The Association of Magazine Media

Monday, July 3, 2017

The MPA Daily News Roundup will return on Wednesday, July 5th. A happy and safe holiday to all.
At a Houston Assisted Living Facility, Patient with Alzheimer’s Recreates Her 1945 Seventeen Magazine Ad
Heading into the holiday weekend, the staff at Silverado Kingwood Memory Care, a facility in a northwest suburb of Houston, did something pretty special. They worked with a photographer, video crew, make-up artist and current resident Betty Mohr to recreate a print ad published in the April 1945 issue of Seventeen magazine.
Magazine Review: The “New” Automobile Takes a Right Turn
The rebooted TEN brand has a refreshed look and lots of ad pages: "The TOC is visual and compelling and makes the issue very easy to navigate. I love how the editors reformatted the book to navigate more like a website or app. Instead of the classic front of the book, feature well, back of the book layout, Automobile is broken up into five buckets—Ethos (features, interviews and columns), Design, Drives, Classic and Progress (tech and innovation)." Writes MinOnline's Caysey Welton.
As Trump Tweets, The National Enquirer's David Pecker Bets on Growth
"As some accuse President Trump of using AMI to rattle traditional media, AMI is using him, successfully, to keep its readers happy." writes Jill Goldsmith at Forbes.com.
Snapchat Expands Discover in France with Vogue, MTV, L’Express and Society
This weekend, four more publishers in France — Vogue, MTV, L’Express and Society — are joining Snapchat Discover, increasing the number of media partners there from eight to 12.
New York Post Reviews Magazines at the Newsstand: Beer and Wine Lovers Are in Luck this Holiday Weekend
"If you’re reading this at some holiday getaway — be it at the shore, the mountains or just some swanky home of a good friend — and feeling a great craft beer or some tasty white wine would make the occasion so much better, you’re in luck." -Media City.
The Five Greatest Dallas Cowboys Magazine Covers of All Time: Plus Tony Romo's Texas Monthly Curse.
"In light of Zeke’s nude ESPN The Magazine’s Body Issue cover reveal this week (I think our staff photographer, Elizabeth Lavin, shot his body better), I took a look back at some Cowboy cover highlights over the years. Here are my top picks..." Writes Kathy Wise.
Kelly Stackenwalt Begins Publishing New “Southern Faith Magazine”
Kelly Stackenwalt has returned to her hometown of Harrodsburg after a three-year mission to an Indian reservation in the Western United States and has begun publishing Southern Faith magazine.
A Cheatsheet: The State of Paying for News
After years of publishers putting news and information online for free in the pursuit of audience scale, most people have gotten used to the idea that they don't have to pay for content.
Most Publishers Are Lousy at Audience Development. Here's Why.
Eric Shanfelt writes "But despite our reliance on our audiences, we often struggle at developing them. It seems increasingly difficult for us to get more email subscribers, build print and digital subscriptions, drive event registration, and create more leads for advertisers."
The Battle for Talent: Another Front in the Digital-Media Wars
Social and search giants are major competition for hiring, especially in sales: The top digital platforms are not just sucking up available media spend anymore. The Googles, Facebooks, and Snapchats of the digital ad economy also dominate the digital talent pool—especially sales teams. For legacy media companies and niche publishers, the competition for the best sales talent is fierce when you have deep-pocketed and glamorous leaders in the market who tend to make extravagant job offers.
Trump Ranks 5th Among Modern Day President TIME Magazine Covers
On January 21, in his first full day in office, President Trump stepped up his “war with the media” during an infamous speech at CIA headquarters, but boasted the false statement that he had “set a record” for the most Time magazine covers.
How About Some Fake TIME Covers for the Road?
It’s not fun to get fake news when you’re looking for real news, or have your real news called fake when it’s not. But it’s July Fourth weekend. Maybe you feel like stepping out of the news cycle and winding down with some fake Time news covers you know are fake, imagining content that would exist behind the covers, if anything existed behind the covers.
MPA: More Publishers Adopt Video As Audiences Grow
More magazine brands are producing video as audience rates grow across various platforms, according to the latest Magazine Media 360° Brand Audience Report for May 2017 from The Association of Magazine Media. Video audiences have risen 48.1% from May 2016 to May 2017. There are now 82 magazine brands that report a video audience to MPA. Its reports include 126 magazine media brands from 30 companies, representing 95% of magazine readership.
The May 2017 Magazine Media 360° Brand Audience Report Is Here
MPA – The Association of Magazine Media has released the latest Brand Audience Report demonstrating that audiences continue to consume and demand content across platforms. Most notably, for the third consecutive six-month period, the GfK MRI study indicates year-over-year growth in the Print+Digital audience. The total Magazine Media 360° audience for May 2017 is up +2.3% versus the same month a year ago. By platform, Print+Digital is up +3.7%, Web (Desktop/Laptop) is down -9.0%, Mobile is up +1.4%, and Video is up +48.1%. May’s results are consistent with the trends in recent months. Both the Print and Video platforms show growth versus a year ago; Web audiences continue to decline in favor of other platforms; and Mobile Web has flattened as it nears saturation.
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
The company has also been trying to enhance its appeal with the public, running its first brand campaign in the United States last month around the phrase “What if.”
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 13, 2017
7 World Trade Center
Join ASME NEXT at the annual summer party! ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.

Athletes Antonio Brown, April Ross, Dwyane Wade, and Courtney Conlogue were among the many athletes who stripped down for ESPN The Magazine’s annual Body Issue.