The Association of Magazine Media

Wednesday, July 5, 2017

Magazines on Instagram
"Instagram has developed into an important marketing channel alongside the other usual suspects, like Facebook and Twitter. Data published by Magazine Media 360 indicates that some magazines really know how to exploit this channel well. Among them, the National Geographic stands out. It has the most followers on Instagram by far." writes Statsita's Dyfed Loesche.
The Economist Is Helping Advertisers Find Economist Readers off Its Properties
The publisher is tapping into its subscriptions data to sell acutely-targeted digital ad campaigns not only on its own platforms but also across an audience-extension network. Now, the publisher’s conversations with advertisers are pivoting toward how to use its subscriber and registration data to inform a brand’s campaign-targeting objectives whether across The Economist’s properties or not.
Walmart CEO at Essence Festival: We've Got to Make Sure That our Environments Are Inclusive
Doug McMillon, 50, spoke on the opening day of the Essence Festival's free daytime programming, which is held at the Ernest N. Morial Convention Center. The events, running through Sunday, include motivational seminars, live demonstrations and various exhibits.
Celine Dion Gets N@ked for Vogue Magazine
Céline Dion spent the 4th of July stripping it down. No, not playing some special acoustic performance, but by literally taking it all off for a Vogue magazine shoot.
James Hewes Appointed New FIPP CEO
FIPP has announced that James Hewes has been appointed president and CEO. He will succeed Chris Llewellyn, who is stepping down to pursue his own interests, after a short handover period in September 2017.
More on Conde Nast Launches Branded-Content Studio In Britain, WIRED Store to Open
Using its own editorial team, it will produce partnership campaigns and content for brands across a range of platforms and publications under Condé Nast Britain, which includes about 14 titles, such as British Vogue, GQ, Condé Nast Traveller and Brides. (The team includes experts in social, video and data.)
How Harper's Bazaar's eCommerce Platform Adjusted Focus and Strategy
This month marked the relaunch of ShopBazaar, Harper's Bazaar's ecommerce platform, which shifted its focus to serve readers a “cultured and curated experience” in a changed market.
How Mondadori in Italy Turned a Website into a Top-Selling Print Magazine
Italy’s Mondadori publishing group has taken advantage of the popularity of its cooking website giallozafferano.it to reverse a trend and launch the first monthly cooking magazine in Europe born from a website. We spoke to Mondadori chief executive officer Carlo Mandelli for more.
Transparency, Trust, Profits: When Publishers Take Control of Their Revenue
Todd Garland writes "For those wondering why publishers need greater control, look no further than the current state of the ad tech market. Companies like Rubicon Project and Rocket Fuel grew very quickly because of the promises they made to publishers and brands. These promises, however, did nothing more than keep both parties at a distance from each other so vendors could skim as much off of the deals as they could."
Exclusives from the Mika Brzezinski InStyle Interview
Brzezinski, speaking to InStyle magazine Friday, said she “knows” Melania Trump and that the former model was only defending her husband and taking on first lady duties for her son, Barron Trump.
More Coverage of the 2017 Essence Festival and Its Notable Guests and Speakers
At the iconic festival, Queen Latifah said racial equality a "constant fight;" Tina Knowles-Lawson talked about teaching her daughters that Black is beautiful; and Halle Berry expressed her "undying wish..."
Good Housekeeping on Good Morning America and on the Today Show: Lori Bergamotto, Jackie London Provide Real Life Solutions
Good Housekeeping's Lori Bergamotto appears live on "GMA" to show three fixes for cleaning sand out of your car, keeping linens wrinkle free, and preventing hair from turning green by chlorine. Also on a diiferent segment on TODAY, Good Housekeeping nutrition director & R.D., Jackie London emceed a brisk match of Summer Stumpers: This or That?!
Redbook's Meredith Rollins on Organizing, and Cleaning Out Your Closet
Meredith Rollins was on GMA to discuss affordable and easy tips on the daunting task of cleaning out your closet.
The May 2017 Magazine Media 360° Brand Audience Report Is Here
MPA – The Association of Magazine Media has released the latest Brand Audience Report demonstrating that audiences continue to consume and demand content across platforms. Most notably, for the third consecutive six-month period, the GfK MRI study indicates year-over-year growth in the Print+Digital audience. The total Magazine Media 360° audience for May 2017 is up +2.3% versus the same month a year ago. By platform, Print+Digital is up +3.7%, Web (Desktop/Laptop) is down -9.0%, Mobile is up +1.4%, and Video is up +48.1%. May’s results are consistent with the trends in recent months. Both the Print and Video platforms show growth versus a year ago; Web audiences continue to decline in favor of other platforms; and Mobile Web has flattened as it nears saturation.
ASME NEXT Summer Party
Join ASME NEXT on July 13 for the annual summer party in New York City. Free for ASME NEXT members; $20 for nonmembers. Register at asmenext.org.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Verizon Rumored to Be Eyeing Purchase of Disney
How Publishers Control their Brand Identity on Social Platforms
Modern Farmer Has Got Your Goat Cover Story
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 13, 2017
7 World Trade Center
Join ASME NEXT at the annual summer party! ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.

Athletes Antonio Brown, April Ross, Dwyane Wade, and Courtney Conlogue were among the many athletes who stripped down for ESPN The Magazine’s annual Body Issue. 

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