The Association of Magazine Media

Thursday, July 6, 2017

Hopes of "Trump Bump" for U.S. Economy Shrink As Growth Forecasts Fade
"While the June jobs report, coming on Friday, is expected to show that hiring continued at a healthy pace last month, other recent indicators in areas like consumer spending, construction and auto sales have been decidedly less robust," reports Nelson D. Schwartz of the New York Times.
The Magnolia Journal Proves Print Still Works: Q&A with Meredith's Christine Guilfoyle
Meredith SVP and group publisher Christine Guilfoyle says "When you’re launching a magazine and creating a prototype of what your audience will be like; it’s hard because you are trying to figure out who you are like, but right now I’m not quite sure. We are unique."
How Time Inc. Is Utilizing Its State of the Art Test Kitchens
In addition to the test kitchens, Time Inc.’s Food Studios also has more than a dozen photo and video studios, which the company uses every day.
Q&A with Hearst Magazines Digital Media Executive Kate Lewis: Day in the Life
As the senior vice president and editorial director of Hearst Magazines Digital Media, Lewis oversees digital editorial teams across 22 global brands, including Cosmopolitan, Esquire, Elle and Harper’s Bazaar. “All of the digital editors report up to me — there are about 200 of them in New York and 80 in the U.K.,” she said, noting she also oversees the video team, the creative team and Hearst’s 24-hour newsroom.
City and Regional Magazine Publishers Still Believe in Print
A June survey by Folio: and Sponsored by Cummings Printing indicates that confidence in the often-maligned medium remains high.
Essence Festival 2017 Draws 470,000 to New Orleans!
The 2017 Essence Festival attracted more than 470,000 attendees to the New Orleans area, organizers announced Monday, about 20,000 more than last year. Event organizers said the festival also generated a record-breaking four billion social media impressions, reaching audiences worldwide.
Billboard Has the Day by Day Highlights from the 2017 Essence Festival
John Legend, Diana Ross sparkled at Essence Music Festival on Day 1; Mary J. Blige, Teyana Taylor, Remy Ma & more took the stage on Day 2; Solange, Xscape and Master P rounded out Day 3 of the historic festival's performances and special appearances.
Condé Nast Traveler's Pilar Guzman on Squawk Box
Condé Nast Traveler's Pilar Guzman discusses the biggest trends in summer travel.
People on the Move in Magazine Media as of July 5, 2017
minOnline reports Mother Jones has made seven editorial hires; Stephanie Flanders joins Bloomberg, and Wine Enthusiast names a new managing editor and more…
Layoffs Hit Latina Media As Payroll Struggles Continue
Latina finds itself forced to cut staff while struggling to meet payroll and deal with unpaid invoices. The news was first reported by the New York Post, citing unnamed staffers at Latina Media Ventures.
British Vogue Taps Coddington, Campbell, Moss and Steve McQueen
Coddington is joining as a contributor, while the others have been named contributing editors.
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Apple News May Let Publishers Sell Ads Their Own Way
Apple News will let top media partners use their own technology to fill the ad space in their content, becoming more of an extension of the publishers' own websites than the walled-off island it is now...
Gus Kenworthy Reveals What It's Really Like to Pose Nude for ESPN the Magazine's Body Issue
In celebration of ESPN the Magazine's annual Body Issue being released online, the Olympic silver medalist appeared on Good Morning America—via satellite in Denver—to reveal what it's really like to pose naked on camera.
Glamour Magazine Enlists London-Based Instagrammers for Photoshoot
The monthly glossy turned to the photo sharing app in search of readers for a shoot to represent the British beauty scene. Eighteen Londoners were chosen among the lucky few, including vlogger Jordan Pritchett, make-up artist Connie Simmonds and beauty blogger Elle McNamara who said true beauty is “embracing what you’ve been given”.
Good Housekeeping's Meaghan Murphy on TODAY - Summer Entertaining 911
Meaghan Murphy on The Today Show shares easy solutions to little dilemmas that can dampen your summer get-together, like adding salt to ice so you can chill wine faster, eliminating offensive odors, treating small burns and insect stings, and more.
The May 2017 Magazine Media 360° Brand Audience Report Is Here
MPA – The Association of Magazine Media has released the latest Brand Audience Report demonstrating that audiences continue to consume and demand content across platforms. Most notably, for the third consecutive six-month period, the GfK MRI study indicates year-over-year growth in the Print+Digital audience. The total Magazine Media 360° audience for May 2017 is up +2.3% versus the same month a year ago. By platform, Print+Digital is up +3.7%, Web (Desktop/Laptop) is down -9.0%, Mobile is up +1.4%, and Video is up +48.1%. May’s results are consistent with the trends in recent months. Both the Print and Video platforms show growth versus a year ago; Web audiences continue to decline in favor of other platforms; and Mobile Web has flattened as it nears saturation.
ASME NEXT Summer Party
Join ASME NEXT on July 13 for the annual summer party in New York City. Free for ASME NEXT members; $20 for nonmembers. Register at asmenext.org.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Appearance on Magazine Cover Fulfilled Longtime Dream for Rapper Kap G
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 13, 2017
7 World Trade Center
Join ASME NEXT at the annual summer party! ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.

Athletes Antonio Brown, April Ross, Dwyane Wade, and Courtney Conlogue were among the many athletes who stripped down for ESPN The Magazine’s annual Body Issue.