The Association of Magazine Media

Wednesday, July 12, 2017

Time Inc. Explores Renaming the Company, Seeking a Refresh
Among the names batted around by Time Inc. is “Life,” although one person briefed on the internal discussions said it is “way premature” to suggest that Time Inc. will change its name.
Essence Begins a Live Streaming Show on Twitter
The show, called "Essence Now," was conceived during this May's edition of the annual Digital Content NewFronts, where publishers and digital platforms try to stir up advertiser interest in their video products. HBO, the first sponsor of "Essence Now," used it to advertise the second season of its comedy "Insecure."
Sports Illustrated Launches Food Vertical "SI Eats"
SI Eats' editorial will includes city guides on where to eat and drink in the biggest sports towns across the U.S., a list of the best and weirdest foods at major baseball stadiums around the country and recipes for readers to create game-oday food at home.
Musical.ly Pushes into Professionally Produced Shows
The initial batch of shows included an animated comedy series from MTV called “Greatest Party Story Ever,” a short version of MTV’s variety series “Nick Cannon Presents: Wild ‘N Out” and a fashion do-it-yourself series and a New York City-centric travelogue from Hearst’s Seventeen.
Five Questions for Mark Solheim: The New Editor of Kiplinger’s Personal Finance
The 37-year company veteran, who succeeds editor-in-chief Janet Bodnar, enters the new role this week.
Fine Furniture Design to Launch Licensed Collection with Veranda Magazine
At the October High Point Market, Veranda by Fine Furniture Design will debut with 53 pieces, including 40 wood pieces and 13 upholstered items that span three lifestyle looks that can be merchandised together.
Analyst: Google Hasn't "Fully Recovered" from Ongoing Brand-Safety Woes
Brian Wieser at Pivotal Research Group: “It seems clear that Google has not fully recovered from the brand safety episode which started earlier this year. While investors may never be able to identify its near-term impact given a lack of disclosures from the company, a bigger concern is that Google executives must spend their time with marketers explaining their approach to brand safety rather than upselling on using Google ad products more strategically.”
Magazine Media Notables Named to the 2017 International Woolmark Prize Judges Panel
InStyle editor in chief Laura Brown, W magazine editor in chief Stefano Tonchi, and Esquire's fashion director Nick Sullivan join fashion icon Andre Leon Talley on the prestigious panel for this year's competition.
Magazine Media Spotlight: More from Travel + Leisure’s 22nd Annual World’s Best Awards
What are the 15 best cities in the world, the Best Island in the World, the Best Hotel, and the Best Airline to get you there? —Travel + Leisure’s 22nd Annual World’s Best Awards gives you the answers.
Exclusives from the Essence Global Issue, Featuring Idris Alba on the Cover
The 44-year-old actor graces the cover of Essence's August issue, and aside from talking about when we can see him on the screen next (he's set to star in six projects this year), he also talks about his personal life, specifically fatherhood and marriage.
InStyle's Kahlana Barfield Hosts L'Oreal Paris' "Get The Look"
InStyle fashion and beauty editor at large Kahlana Barfield hosts a segment showing viewers how to pull off the latest skirt trends.
Woman’s Day's Taryn Mohrman on Clever Uses for Old Things
Woman’s Day lifestyle director Taryn Mohrman shared "Clever Uses for Old Things," including how to put nail polish, wine bottles and hamburger buns to good use.
Woman’s Day's Anna Helm Baxter Demos Summer Sweet Treats
Woman’s Day senior food editor Anna Helm Baxter shared some "Sweet Summer Treats to Keep You Cool" like a "no-bake" Mango Sorbet.
Vice Media's Strategy Is What's Important, Not Its Valuation
Vice Media, which operates youth-focused digital news and lifestyle sites and its own cable network Viceland, raised $450 million from private equity firm TPG, The Wall Street Journal reports.
Tour the Good Housekeeping Institute and Test Kitchen
Good Housekeeping’s state-of-the-art testing facility—particularly the “Kitchen of the Future”—presents new branding and marketing opportunities for the 132-year-old legacy brand. Join MPA Next for a tour of the GH Institute followed by a conversation with Good Housekeeping’s top leaders.
Members-Only Event: ASME NEXT Visits Cosmopolitan
Join ASME NEXT on July 27 for a tour of the Cosmo editorial offices, followed by a conversation with top editors. Members only; $15 to attend. Register at asmenext.org.
ASME NEXT Summer Party
Join ASME NEXT on July 13 for the annual summer party in New York City. Free for ASME NEXT members; $20 for nonmembers. Register at asmenext.org.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 13, 2017
7 World Trade Center
Join ASME NEXT at the annual summer party! ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors

What are the 15 best cities in the world, the Best Island in the World, the Best Hotel, and the Best Airline to get you there? —Travel + Leisure’s 22nd Annual World’s Best Awards gives you the answers. Read more in MSNMoneyFortuneFood and Wine, and TIME.

click me