The Association of Magazine Media

Thursday, July 13, 2017

The Pioneer Woman Is Consumerism at Its Finest
"Hearst launched Drummond’s magazine, unsurprisingly titled The Pioneer Woman, at the start of June. The pilot issue was sent out to approximately 4,000 Wal-Mart locations and Drummond’s retail shop. The initial print run was set at 150,000 units, but another 100,000 copies were printed because the company said it had nearly sold out." Writes Caysey Welton.
Magazine Media — Knockdown or Fixer Upper? Bonnie Kintzer of Trusted Media Brands Gives Us the Answers
President and CEO Bonnie Kintzer: "If our industry is going to survive and thrive, we can’t be afraid of what we might find by trying new ideas and ways of doing things. It’s a bit like pulling up an old carpet and discovering a beautiful hardwood floor that just needs a bit of polishing and staining."
Q&A with Bruce Kelley of Reader's Digest
“People generally curate things themselves through Google searches and other ways, but they also rely on various brands to do the curating for them. And certainly with the magazine, that’s still our number one reason why we have such a loyal audience, because they trust our judgment about what will matter to them; what will make them feel good and what will make them feel smart. And that’s why we have a very successful print business. It’s really the foundation of everything we’re doing.” Bruce Kelley, chief content officer, Reader’s Digest.
Q&A with Andy Clurman of Active Interest Media (AIM)
“This has been a really important year for us, because we’ve hit what we’re calling the “inflection” point. Inflection point is where we’ve been building these new businesses to drive the business organically, not just by making acquisitions. And scaling these new businesses at a rate that will more than offset any ongoing decline in print revenues.” Andy Clurman, president & CEO, Active Interest Media, (AIM.)
AIM Sells Premium Courses in a Sea of Internet "Free"
Does Active Interest Media prove that brands are now a plaform? “We are seeing immense growth in online education—hundreds of percent for the healthy living brand” in the course of a year, says Collin Stewart, director of consumer marketing at AIM Healthy Living.
The Nation Is Giving Readers Ways to Act on the Stories They Read with Its Take Action Newsletter
The Nation's editor and publisher Katrina vanden Heuvel: “We’re about ideas, but we’re also about instigating actions. Though I believe our role is to seed ideas for the future, you want a journalism that has impact. It’s news readers can use.”
How Time Inc. UK Beauty site Powder Mixes Content and Commerce
"Since its launch in February 2016, Time Inc. UK’s beauty content and e-commerce site Powder has amassed 250,000 registered users, according to the publisher." Reports Lucinda Southern at Digiday.
Magazine Media Spotlight: The Best Dressed Athletes at ESPN The Magazine's "Body Issue" Party
Business Insider's Tyler Lauletta reports "In anticipation of the event, ESPN The Magazine hosted their "Body Issue" party on Tuesday night, allowing some of those that will be participating in the awards an extra day to go out and show off their best looks."
TIME Magazine Puts Trump Jr. on Cover: "Red-Handed"
TIME magazine put Donald Trump Jr. on its latest cover with the words "red handed" after the president's oldest son released emails related to a meeting with a Russian lawyer offering damaging information about then-Democratic presidential nominee Hillary Clinton.
Did That New York Magazine Climate Story Freak You Out? Good: David Roberts
"Two basic questions that have been raised: whether the article is accurate and whether it is “useful.” On both counts, the piece is on far more solid ground than its critics acknowledge." Writes David Roberts for Vox.
Time Inc. Promotes Chris Schraft to President, Foundry Content Sales and Agency Development
Time Inc. has announced that it has elevated Chris Schraft to President, Foundry Content Sales and Agency Development to oversee The Foundry’s Branded/Native Sales Center of Excellence (COE) and named Chris McLoughlin SVP/Head of Sales, The Foundry, effective immediately.
People Moves As of July 12, Men’s Health Makes Several Editorial Additions...
A notable retirement at Time Inc., The Hill has a new executive vice president of digital video, a big hire at Time Out, and much more…
Forbes Media Consolidates San Francisco Presence with New SOMA District Office
11,000 square feet above Mission Street: The Bay Area Forbes team was previously headquartered at 250 Montgomery Street. A year ago at this time, the Forbes San Francisco office counted 19 employees. Today, the total is 29, with more to be added.
Amy Brightfield of Better Homes and Gardens Visits TODAY and Share Tricks for Making Your House Look Organized
Amy Brightfield of Better Homes and Gardens visits TODAY to share tricks for making your house look organized without actually cleaning up, like organizing your bookshelves according to color and stashing your kids’ stuffed toys inside a bean bag chair. “It’s all about hiding!” she says.
On the TODAY Show, Frills & Ruffles from Good Housekeeping's Lori Bergamotto
Good Housekeeping style director Lori Bergamotto appeared on The Today Show this morning sharing ways to wear the frills/ruffles trend along with easy ways to accessorize them from shoes to bags and more.
Connecticut Mom Jumps into the Print Magazine Business
Sarah Beach, originally from the U.K., is fashioning from Wilton a new quarterly called Strong.
Crain Communications Changes Family Ownership Structure
Crain Communications acquired Rance Crain's 50% stake in the company, giving Chairman Keith Crain, along with his wife, sons and daughter, full control of the Detroit-based publishing company.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 13, 2017
7 World Trade Center
Join ASME NEXT at the annual summer party! ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors