The Association of Magazine Media

Friday, July 14, 2017

New Yorker Hires BuzzFeed’s Dan Oshinsky as Director of Newsletters
The New Yorker has snagged BuzzFeed’s director of newsletters to lead its own newsletter efforts. Dan Oshinsky will join the publication from BuzzFeed on Aug. 7 to serve in the same role there.
Publishers Are Switching Affections From Snapchat to Instagram
With all the moves Facebook’s Instagram is making to copy Snapchat’s features, as its declining stock price shows. Instagram’s moves are paying off with publishers, many of whom have shifted their enthusiasm to Instagram.
New York Media’s CRO Bets On Local Mag’s Broader Digital Play
When New York Media charted its digital strategy, it chose not to go local. Instead, the publisher of New York magazine created standalone blogging brands with national distribution around fashion (The Cut), culture (Vulture) and food (Grub Street). And it’s since added tech (Select All) and science (The Science Of Us) to the list of blogs.
DOUBLE TALK Queen Latifah & Jada Pinkett Smith
Pals since their teens, the Girls Trip costars dish about their rise to dame and their lasting friendship
Magazine Video Explodes On Instagram: But Does It Need To?
Magazine brands have been some of the fastest-growing video publishers among major media on Instagram in the last year, and this is translating into substantial engagement.
A Very Long Journalism Career Comes to an End at Crain Communications
Rance Crain had been at it since JFK's presidential election year
Magazine Media Spotlight: Idris Elba Tells Essence He Will Never Remarry
"Am I ever gonna get remarried? I don't think so. Yeah, I don't think so," he says. "Marriage is an institution of sorts. And I've done it. It's not for everybody. It's not my life's calling."
Black-ish Star Yara Shahidi Tells InStyle What She's Doing With Her Gap Year Before Harvard
In a recent interview with InStyle, Shahidi said that her efforts to help students in low-income communities will be a priority in her year off.
Hearst UK Names Julia Goodwin, Former Editor of House Beautiful, as Director of Homes
Goodwin has been with Hearst for over 20 years, the last 11 as editor of House Beautiful
What’s the Most Majestic ‘Game of Thrones’ Magazine Cover?
Over the past two months, there have been 10 dedicated covers for the stars of the show.
In Europe, Donald Trump Jr. Cedes Time Magazine Cover to Irish PM
While the President’s son adorns the covers of the U.S. and Asia print editions of Time, Irish Prime Minister Leo Varadkar has claimed those same-week honors for the Europe edition.
New Hires at Pinterest Hint at More Video Ads—and New Categories—to Come
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors

"Am I ever gonna get remarried? I don't think so. Yeah, I don't think so," he says. "Marriage is an institution of sorts. And I've done it. It's not for everybody. It's not my life's calling."

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