The Association of Magazine Media

Tuesday, July 18, 2017

Price Waterhouse (PwC) Annual Entertainment & Media Outlook Report 2017-2021
The consumer magazine advertising market in the U.S. has estimated value of $16.6 billion this year, and will remain essentially flat through 2021 ($16.7 billion). Growth in digital advertising (2016-2021 CAGR of 13.1%) will be just enough to offset declining print revenues (CAGR of -9.7%). Digital advertising is projected to overtake print advertising as the leading source of consumer magazine advertising revenues in 2020 ($9 billion and $7.6 billion, respectively.)
10 Questions for James Hewes, Incoming FIPP President and CEO
Cobus Heyl: "One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organization to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print."
Magazines Embrace Facebook, Snapchat After Video Blunders
Publishers are refocusing on—and ramping up—video to help offset print advertising’s decline.
Rising Stars: Bonnier's Kelsey Albina on Merging Her Passions with Her Profession
“The sales reps I work with now have given me every opportunity to work directly with clients and they’ve shown me that they trust me in front of some of our most important advertisers,” she says. “I’m in a role that can include as little or as much client interaction as the sales reps are comfortable with.”
Donald Trump Cover Creators on Why He's the Gift that Keeps on Giving for Print Design
It’s not just the New York Times Magazine using art to channel collective frustrations about the commander in chief, Time magazine is also getting in on the action. Having named Trump ‘Person of the Year’ for 2017 the title’s iconic red-bordered front splash has featured several depictions of the president and allusions to his policies since he got the keys to the White House.
National Journal Renames Roundtable; Politico Launches Legislative Tracking Tool
Atlantic Media’s National Journal is renaming Policy Brands Roundtable, its custom reputation management service for government affairs and communications professionals, to Ballast Research. Ballast Research operates as an independent division of Atlantic Media’s National Journal Group.
Flipboard's Rick Welch: "Still Plenty of Opportunity in Digital Advertising
"The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast executive, believes there remain plenty windows of opportunity for other players in the market." Reports Jon Watkins.
In Staff Meetings, Wall Street Journal Clarifies New Mobile-First Strategy
Editor in chief Gerry Baker likened the paper to a once grand home that is in need of a gut-renovation.
Henry Blodget: We’re “Deeply Underestimating How Big Digital Media Can Be” in the Next Decade
“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
Magazine Media Spotlight: Good Housekeeping's Lori Bergamotto Demos Sarong Style Secrets on Good Morning America
Good Housekeeping style director Lori Bergamotto appeared on Good Morning America this morning working her styling magic, fashioning four different summer looks out of one sarong!
Members-Only Event: ASME NEXT Visits Cosmopolitan
Join ASME NEXT on July 27 for a tour of the Cosmo editorial offices, followed by a conversation with top editors. Members only; $15 to attend. Register at asmenext.org.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Chicago Sun-Times' Sold for $1
Hoffman: Why All Advertising Philosophies Are Wrong
Ad Buyers See Promise in Snapchat Shows, Grumble at Prices
Amazon Cozies up to Video Publishers with Marketing and Tech Support — and Cash
Publishers Forge Ahead with VR, Even If Users and Advertisers Lag Behind
Tens of Thousands of People May Have Their Student Loan Debt Wiped Away...
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors

Good Housekeeping style director Lori Bergamotto appeared on Good Morning America this morning working her styling magic, fashioning four different summer looks out of one sarong!

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