The Association of Magazine Media

Thursday, July 20, 2017

How Hearst is Experimenting in Commerce and Content
Best Products, already one of the largest digital-native sites in Hearst’s portfolio, has become the private publisher’s laboratory to test multiple affiliate commerce strategies at once, publishing content that focuses on everything from products to local travel experiences to branded content designed to help both brands and retailers.
Hearst's Pioneer Woman Magazine Expands in Second Outing
After a successful opening issue -- Hearst printed another 100,000 copies after the first 150,000 sold out -- The Pioneer Woman Magazine will also expand its footprint to include newsstand space at Barnes & Noble, Costco, Sam's Club, Target, Walgreens and CVS in addition to Walmart.
The Mr. Magazine Interview With Bonnie Kintzer, President & CEO Of Trusted Media Brands, Inc.
Trusted Media Brands prides itself on being genuinely connected to its consumers. In fact, the company’s president and CEO, Bonnie Kintzer, believes that in order for a media brand/company to have true success, it must put its readers and consumers first.
The Atlantic's CityLab: A Brand Doing Hyper-Local Content Right
At CityLab, which has carved a niche as a destination for those who live and work in modern cities, editors have to remain cognizant of covering a diverse range of communities across the U.S. (and the world). “But we organize our content by issue, not by geography,” says Nicole Flatow, CityLab’s new editor.
Les Moonves’ Daughter Sara Is Headed to W Magazine
Sara Moonves, who has worked in recent years for American Vogue as a contributing fashion editor and previously held the title of senior fashion director at T: The New York Times Style Magazine, is adding another top-of-class fashion magazine to her resume.
The Nation Adds Christopher Shay as Senior Editor
He is joining from World Policy Journal, where he has been editor of the quarterly publication since the fall of 2015.
Facebook, Seeking to Satisfy Publishers, May Let Them Charge for Articles
Facebook is working on a new tool that could help drive subscriptions to news organizations that publish articles directly on the online service, an effort to improve the fraught relationship between the social giant and media companies.
Amazon Lures Publishers to New Social Network by Paying Them to Post
Amazon is paying publishers and social media “influencers” to post to Spark, the new commerce-oriented social network the company launched Tuesday.
Publishers are Finding Flipboard Drives Nice Traffic
Time Inc. UK started putting all its brands on the platform in April. Now, the company said Flipboard is its fourth-biggest referrer behind Google, Facebook and Twitter, making up between 1 and 2 percent of total traffic across titles.
Suitcase brand Away launches a new print and digital quarterly magazine: Here
The print magazine will be available for purchase online, at Away stores in NY and LA, and will also be found inside every Away suitcase sold.
Discovery is in Talks to Buy Food Network and HGTV
Insiders said Discovery already has hired bankers to pursue discussions, but cautioned that talks are still in the early stages and haven’t yet come to price.
How To Attend The Real Essence Festival, Because 'Girls Trip' Will Have You Packing Your Bags
The weekend-long event takes place in the end of June through early July and according to its website, it is filled with music, empowerment, community and entertainment.
Instyle's Laura Brown Announced Winners of the International Woolmark Prize
On Tuesday, the nominees of the International Woolmark Prize gathered in New York to show their capsule collections to a team of judges who, together, make up some of the most recognizable and powerful faces in fashion.
Tour the Good Housekeeping Institute and Test Kitchen
Good Housekeeping’s state-of-the-art testing facility—particularly the “Kitchen of the Future”—presents new branding and marketing opportunities for the 132-year-old legacy brand. Join MPA Next for a tour of the GH Institute followed by a conversation with Good Housekeeping’s top leaders.
Snapchat’s super-secret publisher help page
How Fake News Has Changed the Way Brands Approach Conversations With Consumers
Drone journalists get very good news – instant waivers
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors

The Designer Dozen vehicles were on display next to our parking area and there was a wide range of beautiful vehicles that had been chosen by Murray Pfaff and his team. The Old Skool area was again very popular and featured traditional hot rods. The swap meet was huge. The grounds were packed all Saturday afternoon.

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