The Association of Magazine Media

Wednesday, July 26, 2017

Brands Found in Print Magazines More Trusted, Magazine Networks Study Suggests
Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in brand trust, a new study commissioned by Magazine Networks suggests.
The Bold Type and the Enduring Appeal of the Women's Magazine
The Freeform show celebrates “stealth feminism.” So does the publication it portrays.
Intern Event: Magazine Media Tells and Sells
MPA President and CEO Linda Thomas Brooks is offering a special presentation of "Magazine Media Tells and Sells" to the interns at all member companies. She will present the proof of print magazines’ powerful ability to drive sales and share the many unique benefits of paper-based reading. Join us after the presentation for networking and an ice cream social.
'Country Living' Partners With Laurel & Wolf To Provide E-Design Service
The partnership goes live today and will be promoted in the September issue of Country Living, on newsstands August 1. It features an interview with founder and CEO of Laurel & Wolf, Leura Fine.
Cosmo Hires a Unicorn Correspondent
Cosmopolitan.com editor Amy Odell on her newest hire, and the brand's overall video strategy.
How Self Leverages Authenticity on Instagram | Behind the Screens
The content shared on Self’s Instagram coincides with its mission, which centers on empowering women to make healthier decisions for themselves, their communities, and the world, says Leta Shy, executive editor.
The Golfer’s Journal: A New Golf Magazine That Focuses On The Purity, Culture, History, And Places Of The Game
The Mr. Magazine™ Interview With Brendon Thomas, Publisher, The Golfer’s Journal.
8 Ways Publishers Can Master Mobile
Leaders from Farm Journal Media, DuJour Media, and LittleThings.com share tips for creating a mobile product that attracts audience and drives revenue.
Sports Illustrated Models Debut Sexy Swimwear For Real Women
The bathing beauties, all finalists in a contest that will culminate with a winner being photographed for the February Swimsuit Issue of Sports Illustrated, rocked styles such as bust-enhancing metallic one-pieces, super-high-cut briefs designed to flaunt strong legs, and tiny tops revealing gorgeously rounded tummies.
Podghazi: Instagram Influencers Use Comment Collusion to Game the Algorithm
Comment pods are growing in popularity among Instagram influencers — established and upcoming — and are causing some consternation among advertisers.
Vulture’s Gazelle Emami On What She Loves About Writing
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors
August 07, 2017
MPA Board Room

In the new issue of Digest, Morgan Fairchild (Anjelica) talks about her path to daytime and prime-time soap stardom. Fairchild, whose first daytime soap role was Jennifer Pace on SEARCH FOR TOMORROW in 1973, was surprised when she was written off in 1977. 

click me