The Association of Magazine Media

Friday, July 28, 2017

See the Q2 2017 Social Media Report!
For the 2nd Quarter of 2017, total magazine industry Followers/Likes on Facebook, Twitter, Instagram, and Pinterest now number 1.1 billion, up 4.5% versus last quarter. Facebook, the largest by far of the four tracked social media networks, continues to see its quarter-to-quarter growth rate slow down. Instagram and Twitter are the fastest growing of the tracked social media platforms for magazine media (+8% and +6% respectively quarter-over-quarter.)
Trusted Media Brands to Distribute Reminisce Across Newsstands
Trusted Media Brands, Inc. announced its newest expansion earlier this week— the distribution of magazine Reminisce to newsstands across the country.
P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway
Net earnings rose 15%, with nearly half the gain from those digital media cuts. P&G might not rush to restore the spending.
Laurene Powell Jobs’s Organization to Take Majority Stake in The Atlantic
Emerson Collective, the organization founded by Laurene Powell Jobs, has agreed to acquire a majority stake in The Atlantic magazine, with full ownership possible in the coming years.
How Sara Holden Made the Best of a Bad Night of Musical Theater
Holden's CultureBot piece caught the attention of the folks at New York magazine and put on her a path to becoming, at age 31, the publication’s next theater critic. She starts Monday.
Condé Nast Uses Neuroscience to Prove its Sponsor Posts Work
In an attempt to demonstrate the efficacy of its branded videos on YouTube and Facebook, the media conglomerate teamed with market research firm Neuro-Insight to measure the impact of its posts on memory encoding and emotional intensity.
Seventeen Brings Magazine to Life for Readers- Interview with Executive Editor Joey Bartolomeo
The Seventeen Experience Program is for teens who wish to get a behind-the-scenes look at what it’s like working at Seventeen.
Interview with Fashion & Beauty Editor-At-Large, Kahlana Barfield of InStyle Magazine
After an internship ended at InStyle, she packed her bags and headed back to Seattle only to be called back for a JOB a week later. Find out how Kahlana made it happen and how you can too!
American Media, Inc. Names Greg Emmanuel Chief Content Officer Of Men's Journal
Greg Emmanuel has been appointed Chief Content Officer of Men's Journal. This role will include oversight of the magazine and website which were recently acquired by AMI from Wenner Media.
Good Housekeeping's Lori Bergamotto on TODAY for Fashion Face-Off with Tyra Banks
Good Housekeeping Style Director Lori Bergamotto appeared on the TODAY Show to judge a fashion face-off between guest host Tyra Banks and Sheinelle Jones, putting together stylish outfits in 30 seconds, based on three hot fashion trends: gingham, overalls and off-the-shoulder.
Justine Bellavita Named Editor in Chief of Vogue International, a New Role
Justine Bellavita has been named editor in chief of Vogue International, a newly created role that will see her lead the new Vogue International digital editorial team.
Digiday Research: Sports Illustrated Scales VR with Everest
When Madison Mountaineering and video studio Endemol Shine Beyond approached Sports Illustrated to partner on an immersive VR experience that captured a harrowing climb up Mount Everest, the publisher leapt at the opportunity. “This was a once-in-a-lifetime, never-been-done-before experience that perfectly meshed with SI’s brand of storytelling,” said Ben Eagle, senior producer at Sports Illustrated.
Bauer Xcel Media Increased its Ad Rates by 20 percent With Server-Side Bidding
Bauer Xcel Media has been on a programmatic sugar high since it started using server-to-server connections to sell its display inventory.
USA Today Network to License Martha Stewart Brand from Sequential Brands for Food & Wine Experience Event Series
USA TODAY NETWORK, part of Gannett Co, Inc., and Sequential Brands Group, Inc. are proud to announce a multi-year strategic partnership to license the Martha Stewart brand in connection with the USA TODAY NETWORK Food & Wine Experience event series, kicking off in Detroit on Sept. 16th.
Twitter is Having a Very Bad Day
Twitter reported its second-quarter earnings today, and it did not go over well. As a result, the stock is down more than 12% in trading today — which is a very Twitter thing to happen, so to speak.
Long Form Content Boosts Engagement, But How Can Publishers Do It Right?
Smart publishers are no longer just interested in more people; they care as much about engaging the right people as they do about unique visitor counts and pageviews.
Here’s One Way Snapchat Plans to Make Mobile Revenue Outside of Its Own Advertising
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.

There’s the Angelina Jolie who’s now a single mother—managing the day-to-day chaos of six kids, and the trauma of her split from Brad Pitt—and there’s the Angelina Jolie whose latest movie, a groundbreaking Netflix original about Cambodia’s genocide, is also a thank-you to the nation that transformed her. At her new L.A. mansion, Jolie reveals the tension between the two Angelinas and the reason her life will never be normal.

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