The Association of Magazine Media

Monday, August 7, 2017

MPA Magazine Media 360°—Desktop, Mobile Mag Audiences Dip in June, Digital Visitors Up
Sara Guaglione reports "From June 2016 to June 2017, viewers have grown 24.6%. Video audiences are defined in the MPA report as unique viewers who watched a video at least once through a player owned or operated by the publisher and/or through a clearly branded video channel. Print readers and digital visitors, which includes those that consume electronic issues of a publication, such as on an e-reader or app, have also increased year-over-year by 3.8%."
The June 2017 Magazine Media 360° Brand Audience Report Is Here!
MPA—The Association of Magazine Media has released the Magazine Media 360° Brand Audience Report for June 2017. In year-over-year comparisons, the recent trends continue. Print+ Digital (+3.8%) and Video (+24.6%) are up while Web (-10.5%) and Mobile are down (-4.3%). The report covers 126 magazine brands across 30 companies.
An Honest Look at State of the Magazine Industry — Summer 2017
While new launch numbers are down, so are folding rates, meaning that the ones that are currently being published are surviving past that critical 3-year mark. (New launches, based on industry averages, have less than a 20% chance of surviving past that point.)
Download the 2017-18 Magazine Media Factbook Powerpoint File!
All the research facts, charts, and data are ready to use in your presentations.
See the Q2 2017 Social Media Report!
For the 2nd Quarter of 2017, total magazine industry Followers/Likes on Facebook, Twitter, Instagram, and Pinterest now number 1.1 billion, up 4.5% versus last quarter. Facebook, the largest by far of the four tracked social media networks, continues to see its quarter-to-quarter growth rate slow down. Instagram and Twitter are the fastest growing of the tracked social media platforms for magazine media (+8% and +6% respectively quarter-over-quarter.)
Time Inc. Launches Healthcare Discount and Subscription Box Service for Pets
“Time Inc. is like a direct marketer’s dream. Going direct to consumer is different than an advertising play, but it’s in our DNA. Think about the infrastructure we built for our advertisers. We use that infrastructure, too.” -Jen Wong.
The "Oprah Effect" O Magazine Teams Up with Amazon to Sell Beauty Products
For its September issue, O, the Oprah Magazine has teamed with Amazon on an online store for beauty products so that readers can purchase the winners of the magazine’s editor-selected “Beauty O-wards.” Reports Kara Bloomgarden-Smoke.
Storzy: 400+ Brands Advertise on Fake News or Conspiracy Sites
Storzy, an ad-tech startup that uses AI and natural-language processing to root out fake news sites, found that in July more than 400 brands had their ads placed on websites deemed to be fake news.
More on Sports Illustrated and FanSided Moving to New Cross-Time Inc. Platform Element
Time Inc. is moving toward giving all of its websites a new, similar look through a platform called Element, which will apply to SI and FanSided. It’s not a content management system, but something on top of that, and there will be room for some customization for each individual title.
Billboard Is Bringing a Music Documentary Series to Snapchat
Billboard is producing Snap's first music series "Artist Pass." The show features artists like Luke Bryan and Demi Lovato preparing for performances.
Magazine Media Spotlight: Happy Birthday. Flying Turns 90!
Founded in 1927 by William Ziff Sr., the publication flourished in the excitement of a famous aviator’s miraculous solo flight across the Atlantic.
The Economist Reminds Us to Worry (Really Worry) About North Korea
On Friday, Simon Dumenco spotlighted The Economist and its new cover for this week featuring the article "How to avoid nuclear war with North Korea."
Selena Gomez and The Weeknd Congratulate Each Other on Their Magazine Covers
Selena Gomez and The Weeknd appear on the latest InStyle and Harper's Bazaar covers respectively, they took to social media to congratulate each other on Instagram.
Meet Julia Sayers, Birmingham Magazine's New Editor in Chief
Birmingham magazine's new Editor in Chief, Julia Sayers, moved to Birmingham in 2013, but she had no intentions to stay longer than a year...
Google and Facebook Are the New Media Barons
Shira Ovide writes "A handful of big technology companies are becoming the next William Randolph Hearst and Walt Disney: They wield enormous power over what news and entertainment get made."
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
Storm at Google over Engineer's Anti-Diversity Manifesto
Bustle and Coveteur to Unveil Fashion Partnership for Fall
NRA to The New York Times: We're Coming for You
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Founded in 1927 by William Ziff Sr., the publication flourished in the excitement of a famous aviator’s miraculous solo flight across the Atlantic.
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