The Association of Magazine Media

Tuesday, August 8, 2017

Refueling Trusted Media Brands’ Growth Engine
10.8 million subscribers, 50 million readers -The changes that CEO Bonnie Kintzer and her executive team have implemented are scoring big for TMB as the company is on track to create five times as much digital and written content and video as last year, when they produced 10 original videos per week and 65 brand videos.
The Economist for the Win:—The Most Trusted News Source in the U.S.
TIME and The Atlantic also ranked across brands as among the most trusted in "a survey of more than 8,000 people conducted by 28 media organizations in the U.S. -Participation was voluntary but respondents tended to reside near the news outlets that made the questionnaire available on their websites, and leaned toward the liberal side of the political spectrum." Reports Sue Chang.
More on Time Inc. Launches PetHero
PetHero, the first business oriented around services rather than content that Time Inc. has launched under CEO Rich Battista, is part of a shift by the company to mine its audience data for new business opportunities.
Discovery, TEN Form Video JV
The new joint venture, called TEN: A Discovery Communications Company, will pool video content from TEN brands like Motor Trend, Roadkill and Automobile with Velocity, Discovery’s cable network targeting auto enthusiasts.
How Quartz Achieved a 90 Percent Renewal Rate for Branded Content
“Content isn’t the thing that advertisers need every single time,” said Joy Robins, Quartz’s svp of global revenue and strategy. “When an agency is looking for something ownable, really specific to a larger theme or brand challenge, we start that.”
A New Editor and Vision Guides the New Parents Magazine
A conversation with Meredith Parent’s Network editor in chief, Liz Vaccariello, on the many recent changes to the 90-year-old brand.
10 Things You Don’t Know About Cosmopolitan.com’s Amy Odell
Cosmopolitan.com editor Amy Odell has had an extensive career in the publishing world. Since September 2013, she has overseen all of Cosmo’s booming digital presence. The website has more than tripled traffic in addition to being the number one channel on Snapchat Discover. Pre-Cosmo, Odell honed her talents at BuzzFeed, New York magazine, and The Cut.
Robin Steinberg Departs Spark Foundry
After 13 years, Robin Steinberg, the well-regarded and outspoken head of publishing investment a Spark Foundry (and its predecessor agencies) is leaving Publicis Groupe to pursue other opportunities.
Hearst Magazines Installs Jon Gluck in New Role
"This is a new, multidimensional role. In addition to identifying and fostering talent, Jon will help create new brands and partnerships and strengthen existing ones as we double-down on development. We’re more focused than ever on accelerating the process from idea to introduction." -Joanna Coles.
Hearst Leads $133 Million Funding Round for Iflix, Streaming Service for Emerging Markets
The financing round also included such new investors as Singapore-based EDBI and clients of private bank DBS, as well as existing shareholders Sky, John Malone's Liberty Global, Evolution Media, Catcha Group, Jungle Ventures and PLDT Inc.
Exclusively in September's InStyle: Designer Marc Jacobs Talks with Eric Wilson
Addressing claims that his work and some of his fashion imagery may have engaged in cultural appropriation, Marc Jacobs answers some tough questions in an attempt to addresses the industry and the public's concerns about his show last September, as well as discussing other topics like intellectual property, and the current generation of teen shoppers in the September issue.
Magazine Media Spotlight: Town & Country Releases Its 50 Modern Swans List with Delilah Hamlin, Corinne Fox and More
Town & Country has released its annual 50 Modern Swans list in their new September issue of the world’s most influential, stylish, and talked about young women. Some of this year’s rising talents, who were lensed by Victor Demarchelier for a spread in the book include cover star Billie Lourd, plus, Noah Cyrus, Selah Marley, Amelia and Delilah Hamlin, Corinne Fox, and Lorraine Nicholson.
Vice Magazine Pairs 16 Up-and-Coming Photographers With the Veterans Who Inspired Them
Dropping into any one of the 16 pairings featured in the 2017 Photo Issue feels like the equivalent of a millennial being shushed at a photo gallery. Put that phone down for a second, we can almost hear the magazine whispering.
Heineken Prioritizes Mass Reach over Hypertargeting on Google and Facebook
Relevancy of ads is still key for the brewer, but it said its latest campaigns have a bigger focus on reach.
Time Out London Cranks Out Limited Edition Print Issue with Embedded Video on the Cover
Tuesday morning starting at 8:30 a.m. local time at London Tube stations King’s Cross and Oxford Circus, Time Out London will be handing out copies of a special limited edition extra issue. The cherry is some embedded video, flipped around to the print format...
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
Download the 2017-18 Magazine Media Factbook Powerpoint File!
All the research facts, charts, and data are ready to use in your presentations.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The June 2017 Magazine Media 360° Brand Audience Report Is Here!
MPA—The Association of Magazine Media has released the Magazine Media 360° Brand Audience Report for June 2017. In year-over-year comparisons, the recent trends continue. Print+ Digital (+3.8%) and Video (+24.6%) are up while Web (-10.5%) and Mobile are down (-4.3%). The report covers 126 magazine brands across 30 companies.
See the Q2 2017 Social Media Report!
For the 2nd Quarter of 2017, total magazine industry Followers/Likes on Facebook, Twitter, Instagram, and Pinterest now number 1.1 billion, up 4.5% versus last quarter. Facebook, the largest by far of the four tracked social media networks, continues to see its quarter-to-quarter growth rate slow down. Instagram and Twitter are the fastest growing of the tracked social media platforms for magazine media (+8% and +6% respectively quarter-over-quarter.)
Snapchat's Courting Large Advertisers with New Feature
Newspapers Blast Sessions' Subpoena Threat
Tweens Aim to Make Bold Statement with Magazine of their Own
Longtime Honolulu Magazine Owner "Raised the Bar" for Isle Journalism
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
Town & Country has released its annual 50 Modern Swans list in their new September issue of the world’s most influential, stylish, and talked about young women. Some of this year’s rising talents, who were lensed by Victor Demarchelier for a spread in the book include cover star Billie Lourd, plus, Noah Cyrus, Selah Marley, Amelia and Delilah Hamlin, Corinne Fox, and Lorraine Nicholson. Each starlet is profiled via three categories: “The Skinny” ( a run-down of how they got started), “Bragging Rights,” (they’re accomplishments), and “Natural Habitat” (where you can find them.)
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