The Association of Magazine Media

Wednesday, August 9, 2017

Harvard Business Review Touts 10.2% Gain in Circulation, Highest in Publication’s 95-year History
This achievement reflects all-time high renewal rates, strong production of new subscriptions through digital marketing efforts, and strong performance of HBR’s January-February and March-April issues on the newsstand.
ANA’s Production Transparency Report Corroborates Years of Illegal, Anticompetitive Behavior by Ad Agencies
The Association of National Advertisers released its highly anticipated “Production Transparency in the U.S. Advertising Industry” paper. The 30-page report, which took months to produce, effectively affirms many of the anticompetitive behaviors that have been open secrets in the ad business for some time.
Mr. Magazine's Launches for July
Professor Husni reports "Summer continued on with great new titles that covered everything from the “Art Market Gold List” to what many call the trendy way of eating today – straight from the field to the table with Recoil’s “Carnivore,” the magazine that relives the days when that practice was far from trendy; it was necessary and normal."
A Mid-Summer Garden Tour with Veranda's Clinton Smith
Clinton Smith is editor in chief of the interiors and lifestyle magazine Veranda. He is the author of “Veranda Entertaining” (April 2017), and “The Romance of Flowers” (2015). A native Texan, Smith lives in New York and fielded some questions on mid-summer gardening.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
How Politics Changed the Conversation About Paid Media
Data and anecdotal reporting is suggesting that the “Trump bump” is helping news media thrive as it stresses the need for an independent press.
Sarah Paulson Talks to THR About Interviewing Billie Lourd for Town & Country
In Town & Country, Lourd had her first major magazine cover and her first sit-down interview since the tragic passing of both her mother Carrie Fisher, and her grandmother, Debbie Reynolds in December. Her friend and AHS co-star Sarah Paulson handled the interview.
More from the Exclusive Marc Jacobs Interview by Eric Wilson in September's InStyle
Marc Jacobs apologizes for his models' use of dreadlocks in runway show and acknowledges that it was "insensitive" in conversation with InStyle's Eric Wilson.
Taboola Teams with AdRoll, Expands Programmatic Native Offering
The partnership will enable AdRoll to bid programmatically on Taboola’s native exchange, giving AdRoll’s more than 30,000 customers access to Taboola’s publisher marketplace.
Bloomberg Launches an Entirely New Model of Media
Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world’s next go-to management consultancy.
Raising Strong Girls? "Kazoo" Is the Worry-Free Magazine Your Kids Need
Preston Burt who writes for the GeekDad blog: "The content contained within the magazine is as varied as the population of kids reading it, but it is geared toward girls ages 5-10 (but I still had to pry it out of my 12-year old’s hands to write this review). In a single issue, readers can find sections on tech, nature, art, sports, emotions, cooking, tinkering, science, citizenship, critical thinking, and more."
New Magazine Upends Asian-American Stereotypes
"I come from a line of bad Asians," said Tria Chang, who penned an essay for the first issue. "My grandparents and my parents were individuals who were really true to themselves, and they taught me and my sisters to be true to our hearts, but bring our brains with us."
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
Download the 2017-18 Magazine Media Factbook Powerpoint File!
All the research facts, charts, and data are ready to use in your presentations.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The June 2017 Magazine Media 360° Brand Audience Report Is Here!
MPA—The Association of Magazine Media has released the Magazine Media 360° Brand Audience Report for June 2017. In year-over-year comparisons, the recent trends continue. Print+ Digital (+3.8%) and Video (+24.6%) are up while Web (-10.5%) and Mobile are down (-4.3%). The report covers 126 magazine brands across 30 companies.
See the Q2 2017 Social Media Report!
For the 2nd Quarter of 2017, total magazine industry Followers/Likes on Facebook, Twitter, Instagram, and Pinterest now number 1.1 billion, up 4.5% versus last quarter. Facebook, the largest by far of the four tracked social media networks, continues to see its quarter-to-quarter growth rate slow down. Instagram and Twitter are the fastest growing of the tracked social media platforms for magazine media (+8% and +6% respectively quarter-over-quarter.)
ANA Production Report Finds Some Agency Self-Dealing, But Also Poor Client Stewardship
Apple Poised to Reach $1 Trillion Market Cap, Analysts Say
The Culture Wars Have Come to Silicon Valley
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
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