The Association of Magazine Media

Wednesday, August 16, 2017

Facebook's Advertising Fallacy: That It Works!
"Fewer than one-third of U.S. consumers are influenced by social media when making a purchase decision. That was an eye-opening statistic from a new consumer survey conduct among 1,512 U.S. online consumers by Splashlight, a visual content creation company." Pamela N. Danziger.
"Do Butt Clicks Count?"—Content Marketers Sound off on Facebook and ROI
“When we look at platform-provided metrics and then compare them with our own or our partner’s, there’s always a discrepancy. It’s not a Facebook-only thing; I see it with Twitter, too. LinkedIn is almost totally obtuse. Knowing what data to believe is the biggest challenge we have.”
GQ Builds on Success of "Best Stuff" Vertical with First Commerce Newsletter
"Less than a year since the vertical’s launch, its content — which includes affiliate links to product pages, through which GQ receives a share of the profit from sales — is already significantly outperforming its other product-related editorial content. Its engagement rates are 80 percent higher, on average, according to the company." writes Digiday's Bethany Biron.
Cigar Aficionado Debuts Football Issue
Marvin R. Shanken, Cigar Aficionado editor and publisher, told Publishers Daily the issue targets the magazine’s “very active male audience. At Cigar Aficionado, we enjoy covering all facets of men’s life, including sports. We’ve highlighted many football athletes over the years, so this isn’t a new area for us.”
Commentary: The Totality of Native Commerce
Alicia Navarro writes "The world loves to shop, retail sales are forecasted, per Kiplinger’s, to rise by 4.1% in 2017 and e-commerce is expected to rise at an annual rate greater than 10% for the third year in a row."
Magazine Media Spotlight: Nancy Gibbs Shares the One Piece of Career Advice She Wishes She Had Gotten Earlier
In Mode Area, Time Inc.'s Nancy Gibbs writes "I believe in career advice. I’ve gotten lots of it, given lots of it, read and watched and heard all kinds of counsel for women trying to make a mark in their professions. But I’ve also seen women break as many commandments as they’ve followed, which suggests that, as InStyle might put it, advice is only as good as it feels when you try it on."
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
Crain Communications Remains Committed to City Journals
Keith Kelly reports "Keith Crain, the chairman of Crain Communications, said the company remains committed to Crain’s New York Business and its other three city journals — in Chicago, Cleveland and Detroit. Last month, he took full control when he bought out the shares of the privately held, family-run company owned or controlled by older brother Rance Crain and family."
Harper's Bazaar Features Kate Moss in September Issue
The September issue of Harper’s BAZAAR features a special photo shoot and interview with Kate Moss, where she, Mario Sorrenti and Raf Simons recall one of beauty’s most iconic campaigns (1993’s Calvin Klein “Obsession”)—and celebrate the launch of Calvin Klein’s latest scent “Obsessed”.
Redbook on Today Show Offers Best Beauty Buys for Relaxing
Redbook’s Victoria Kirby was on the Today Show offering viewers tips on the best beauty products for National Relaxation Day.
More from InStyle's September Issue Featuring Laura Dern
In an open letter for InStyle magazine to her daughter, Dern shared her wisdom, and her own experiences of growing up in the 70s, admitting it’s ok to lower your expectations of yourself.
Shape Names Noah Dreier Creative Director
“We are excited to be able to put Noah’s immense talent, experience and passion to work for Shape,” said editor in chief Elizabeth Goodman Artis in a statement.
Elle.com Promotes Three
R. Eric Thomas is named senior writer, Sally Holmes executive editor and Gena Kaufman director, social media and special projects.
minOnline's On the Move for August 16: Hearst Magazines Digital Media Appoints CTO
Fritzie Andrade joins New York Media, recap of moves at Shape and much more...
Why Time Out Calls Its Battle of the Burger Event a "360-Degree Program"
Universo, Vice Debut Show for Hispanic Market
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
In Mode Area, Time Inc.'s Nancy Gibbs writes "I believe in career advice. I’ve gotten lots of it, given lots of it, read and watched and heard all kinds of counsel for women trying to make a mark in their professions. But I’ve also seen women break as many commandments as they’ve followed, which suggests that, as InStyle might put it, advice is only as good as it feels when you try it on."