The Association of Magazine Media

Monday, August 21, 2017

Don't Give the Postal Service Virtually Unlimited Power to Raise Rates on Its Own
"Groups such as ours, along with the Alliance of Nonprofit Mailers and the Association for Postal Commerce, have been fighting to keep the CPI cap in place. If the PRC removes it, there will be no check on the Postal Service’s monopoly power... Without the cap, Americans will see devastating increases in postage rates that will do grave damage to magazines, subscribers and the countless charities that rely on the mail to fulfill their missions."- Linda Thomas Brooks, president and chief executive officer of MPA—The Association of Magazine Media.
Brands Are Now Blacklisting Mainstream News Sites, Including Fox News
Yuyu Chen reports "One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values. Then, after violence erupted in Charlottesville, Virginia, the agency blocked keywords including “Nazis” and “Charlottesville” in programmatic campaigns for the brand."
Google and Vogue Are Bringing Voice-Activated Content from the Magazine to Home Devices
Google and Vogue inked a partnership that brings the magazine’s September issue to the voice-activated Home devices by prompting consumers to ask a handful of questions about the issue’s celebrity coverage, hinting that Google Home is starting to open up to marketers and publishers.
Hearst Backs Women-Led Startups
Hearst is backing an “incubator” focused on early-stage investments in women-led startups, The Wall Street Journal reports. “The closely held company has launched HearstLab, which over the past year has invested about $5 million in 11 companies involved in media, information, or services,” it reports.
Q&A: Kate Lewis, Senior Vice President & Editorial Director, Hearst Magazines Digital Media
Kate Lewis is senior vice president and editorial director at Hearst Magazines Digital Media. In this position, Lewis is responsible for managing content groups across the Hearst Magazines Digital Media portfolio and collaborating with editorial teams on content strategy, as well as with technology and product groups. Hearst Magazines Digital Media is comprised of 20 websites for brands including Cosmopolitan, Esquire, ELLE, Harper’s BAZAAR, Popular Mechanics and Good Housekeeping.
InStyle's Laura Brown On The Today Show: The Suiting Trend
Laura Brown of InStyle magazine is on TODAY with an array of runway-approved looks that will take your wardrobe from summer to fall on a budget, including suits with long, draping trousers; “maximalizing,” like wearing a double-breasted jacket over a cloud dress with a hat, and looks inspired by the disco era, such as a pencil skirt paired with boots.
A New Chapter at the Cut
With newly promoted editor-in-chief and president Stella Bugbee at the helm and a fresh site design, New York magazine’s women’s vertical cements its transformation from fashion blog to feminist media brand.
"Mags Weigh in on Trump’s Reaction to Charlottesville"
New York Post staff react to magazines that reported on or focused their editorial on the U.S. president's responses to the recents events, tragedy and controversy in Charlottesville.
How a Small Magazine Responded to Its White House-Shattering Scoop
Amy Lambrecht, publisher of The American Prospect, faces a tough challenge every day: How can she make her magazine stand out in a wickedly competitive media universe where being interesting and provocative may be a higher priority than being smart?
Modern Luxury Makes Some Executive Level Moves
Beth Berman Cohen is Washington group publisher, Michael Clements is named editor in chief of Capitol File and Tina Borgatta is group executive editor.
Q&A with With Scott Speakes, Publisher, Okra Magazine
“We’re working on our third issue, so we’re still very young. And we’re still learning the ropes of the business. We’ve talked to people and asked questions. I know the statistics are small for success, but we’re doing both print and digital. We talked about doing just digital, but we love the printed magazine so much, we decided to do both. We’re finding that so many people love to pick it up and touch it and smell it and feel the paper.” -Scott Speakes.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
Preet Bharara Will be Keynote Speaker for November 16, 2017 Media Future Summit
Organizers of the annual Media Future Summit, The Wharton Future of Advertising Program, which is part of the Wharton School of the University of Pennsylvania and MediaPost, announce that Preet Bharara will be the keynote speaker at the November 16, 2017 MFS.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Is Google Slipping, Or Is It Just Our Imagination?
T Magazine’s New Editor: From Glossies to Global Vision
Influencer Marketing: Old-School Rules Still Apply
Wonder Woman Commands the Spotlight on New Japanese Magazine Cover
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower