The Association of Magazine Media

Tuesday, August 22, 2017

Pharma's $6 Billion Annual Ad Spend Targeted by Media Publishers
Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses, in a bid to meet the growing demands of health-conscious consumers and also take a slice of the roughly $6 billion pharma advertising pie.
Magazine Media Spotlight: 30 Years of "Condé Nast Traveler" Covers
"We've seen (and bared) a lot in our 30-year history as a magazine. From Ben Affleck to Michelle Obama, city dogs to wild lions, and planes to trains to automobiles, our evolution is most obvious by looking at our first page. Here, a look back at some of the wildest and most iconic Condé Nast Traveler covers."
Vans, TEN Enlist Influencers to Launch UltraRange
"Vans wanted non-traditional media to drive awareness, consideration and deep connectivity to the UltraRange," TENS' Micah Abrams tells "Marketing Daily."
Complex Teams with Fuse Media for Joint Content, Ad Packages
The pop-culture-focused Complex Networks will run short-form video series on the cable music-focused Fuse, starting in November. The weekly, 90-minute block will include Complex content from more than 20 weekly digital shows, such as "Hot Ones" and "Sneaker Shopping."
Essence Festival Durban 2017: Jill Scott Confirmed
American songstress and actress Jill Scott has been added to the Essence Festival Durban 2017 line-up. After recently performing at the Essence Festival in New Orleans, Jill Scott brings the party to South African shores for the second edition of the Essence Festival Durban.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
Good Housekeeping's Lori Bergamotto on NY Live
Good Housekeeping Style Director Lori Bergamotto went on TV's NY Live to share back to school fun for adults and how to bring new life to your work space.
Good Housekeeping's Meaghan Murphy on News 12 New Jersey
Good Housekeeping Executive Editor Meaghan Murphy appeared on News 12 New Jersey to share tips for saving money for back to school shopping, the best backpacks, and more!
Good Housekeeping's Rachel Rothman on Good Morning America - Travel Tips and Suitcase Solutions
Rachel Rothman, Chief Technologist of the Good Housekeeping Institute, appeared on GMA to share the best tested, innovative suitcases, including one that can even charge your phone—and locate the bag itself with a built-in GPS system.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
More on Texture Partners with Marshall Retail Group on Digital Magazine Access at SFO
The newsstand in Terminal 3 of the San Francisco International Airport allows readers to demo the digital editions via tablets and mobile phones using the Texture app.
The HuffPost’s Tabloid-Style Homepage Is Paying Dividends
This spring, HuffPost’s new editor-in-chief, Lydia Polgreen, announced that she wanted the Oath-owned title to become a grand tabloid for the underserved.
Don't Give the Postal Service Virtually Unlimited Power to Raise Rates on Its Own
"Groups such as ours, along with the Alliance of Nonprofit Mailers and the Association for Postal Commerce, have been fighting to keep the CPI cap in place. If the PRC removes it, there will be no check on the Postal Service’s monopoly power... Without the cap, Americans will see devastating increases in postage rates that will do grave damage to magazines, subscribers and the countless charities that rely on the mail to fulfill their missions."- Linda Thomas Brooks, president and chief executive officer of MPA—The Association of Magazine Media.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
Preet Bharara Will be Keynote Speaker for November 16, 2017 Media Future Summit
Organizers of the annual Media Future Summit, The Wharton Future of Advertising Program, which is part of the Wharton School of the University of Pennsylvania and MediaPost, announce that Preet Bharara will be the keynote speaker at the November 16, 2017 MFS.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Richmond Magazine Takes over CBS 6 Instagram
Snap Inc. Isn't the Next Twitter—It's Much Worse
Washington Post Kills Digital Editor Role Because All Editors Are Digital
LA Times Names Levinsohn Publisher/CEO, 4 Top Editors Ousted
Analyze This: How Brian Wieser Got to Be the Most-Quoted Man in Advertising
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower

"We've seen (and bared) a lot in our 30-year history as a magazine. From Ben Affleck to Michelle Obama, city dogs to wild lions, and planes to trains to automobiles, our evolution is most obvious by looking at our first page. Here, a look back at some of the wildest and most iconic Condé Nast Traveler covers."