The Association of Magazine Media

Monday, August 28, 2017

Trusted Media Brands Doubles Digital Team
Trusted Media Brands has hired its first social media director, as well as product managers, content editors, designers and in advertising technology.
Q&A with Veranda's Clinton Smith
Veranda magazine's editor in chief celebrates the title's 30th anniversary with its largest issue in 10 years and a testament to the power of print in the Mr. Magazine™ Interview.
Entertainment Weekly Redesigns "Must List" Section
The revamp focuses primarily on Entertainment Weekly’s “Must List,” a curated section of the top 10 recommendations of the best TV, film, books and music of the week. It is one of EW’s most popular sections among subscribers and readers.
The Atlantic Is Starting a Membership Program
The Atlantic joins a raft of publications that have turned to membership as a revenue stream in recent years. The Marshall Project, Honolulu Civil Beat, InsideClimate News, The Lens, NJ Spotlight and PolitiFact have all recently explored membership programs, which put a premium on reader engagement.
Vertiqul
Modern Digital Editions for Publishers & Marketers...
19 Drugstore Moisturizers that Beauty Editors Can't Live Without
Who better to ask than a bunch of top editors for their favorite hydrating body moisturizers? —Jessica Matlin, beauty and health director of Teen Vogue; April Franzino, beauty director of Good Housekeeping; Dori Katz, beauty and fashion director of Family Circle; Jamie Rosen, beauty director of Town & Country; Heather Muir, beauty director of Real Simple and Health; Gwen Flamberg, beauty director of US Magazine; Maura Lynch, beauty and lifestyle director at Women’s Health magazine; Kahlana Barfield Brown, fashion and beauty editor at large for InStyle; Leah Wyar, executive beauty director of Cosmopolitan and Seventeen; Julee Wilson, fashion and beauty director of Essence; Erica Metzger, beauty and fashion director of Better Homes & Gardens; Erin Flaherty, beauty director of Marie Claire; Andrea Lavinthal, style and beauty director of People; Jacqueline Gifford, special projects editor, Travel + Leisure; Jenny Bailly, beauty director of Allure; Melissa Goldstein, beauty director of Martha Stewart Living; Brian Underwood, beauty director for Dr. Oz, The Good Life; Victoria Kirby, beauty director of Redbook; Holly Carter, beauty director at StyleWatch.
New York Post's Media City: "Go to Sports Illustrated for Your College Football Fix"
New York Post staff reviews the leading sports magazines, highlighting what they see as strengths in writing and coverage for the upcoming College season.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
Bob Garfield: Still At Large, Rugged Too
Since his last “Garfield At Large” column in May, Bob Garfield has been quite busy. In addition to his ongoing role as co-host of WNYC’s “On The Media,” and a fellowship at the Wharton School at the University of Pennsylvania, Garfield is host and co-executive producer of “The Genius Dialogues” on Audible.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Don't Give the Postal Service Virtually Unlimited Power to Raise Rates on Its Own
"Groups such as ours, along with the Alliance of Nonprofit Mailers and the Association for Postal Commerce, have been fighting to keep the CPI cap in place. If the PRC removes it, there will be no check on the Postal Service’s monopoly power... Without the cap, Americans will see devastating increases in postage rates that will do grave damage to magazines, subscribers and the countless charities that rely on the mail to fulfill their missions."- Linda Thomas Brooks, president and chief executive officer of MPA—The Association of Magazine Media.
Will Snap Ever Become Profitable?
Tim Armstrong Looks to the Future of Media
Lady Gaga Gets Naughty on NSFW V Magazine Cover
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
Modern Digital Editions for Publishers & Marketers