The Association of Magazine Media

TUESDAY, FEBRUARY 6  |  9:00AM- 6:30PM

8:00AM
Check-In, Sponsor Showcase, Continental Breakfast

9:00AM
Conference Opener

Stephen M. Lacy, Chairman and CEO, Meredith Corporation | MPA Chair
Linda Thomas Brooks, President and CEO, MPA


Short-Termism and Other Threats to Marketers
Join Sir Martin Sorrell, chief executive of WPP, for a candid discussion on the biggest concerns facing marketers today, including the dangers of short-term focus, the rise of digital giants and the ever-evolving media landscape.

Sir Martin Sorrell, Chief Executive, WPP
Alan Murray, Chief Content Officer and Fortune President, Time Inc. | Moderator


The Future of Magazine Media
Hear from magazine media’s next generation of leadership on current trends, what excites them about the industry and where they are placing bets for future growth.

Adam Moss, Editor in Chief, New York | Moderator
Julie Alvin, Senior Digital Director of Lifestyle Titles, Time Inc.
Michelle Lee, Editor in Chief, Allure
Eli Lippman, Director, Audience Development, American Media Inc.
Jessica Shanken Reid, Vice President, Business Development and New Media, M. Shanken Communications

 

How Magazine Media Fights for Truth
In an era of fake news, shocking allegations and the race to be first, not all content is created equal. News anchor and editor-at-large Gayle King sits with New Yorker contributor Ronan Farrow to talk about how one of the year’s top stories came to light and how magazine media continues to fight for the truth.

Ronan Farrow, Contributor, The New Yorker
Gayle King, Co-Host, CBS This Morning and Editor at Large, O, The Oprah Magazine | Moderator

 

12:15PM
Lunch and Sponsor Showcase


1:30PM
Keeping Icons Alive
What makes a legacy brand iconic instead of just plain old? As the leader of the group of agencies dedicated to the 115-year old Ford brand and the marketing mastermind behind NASCAR and Cadillac, Kim Brink has spearheaded campaigns that effectively changed consumer perceptions, mobilized legions of fans and attracted new audiences to some of the nation’s most enduring companies.

Kim Brink, Global Chief Operating Officer, GTB


Amazon at the Forefront of Fashion
Amazon Fashion President Christine Beauchamp will give her predictions on the fashion retail space and discuss Amazon’s new fashion initiatives with Hearst Magazines Chief Content Officer Joanna Coles.

Christine Beauchamp, President, Amazon Fashion
Joanna Coles, Chief Content Officer, Hearst Magazines | Moderator

 

Pushing the Boundaries: National Geographic’s Success Story
After closing one of most successful years defined by pushing the boundaries of content creation and social media leadership, National Geographic’s commitment to exploring the limits of what is possible and celebrating the explorer inside all of us has never been more relevant. Brendan Ripp will reveal the insights, learnings, and pivotal decisions that enabled National Geographic to transform from a magazine journal to a global media super brand, with a diversified product portfolio, all fueled by purpose at its core.

Brendan Ripp, EVP, National Geographic Partners, FOX Networks Group


Views from the Corner Offices
Industry leaders discuss the top issues of the day and give their predictions on the future of magazine media and their companies. 

Linda Thomas Brooks, President and CEO, MPA–The Association of Magazine Media | Moderator
David Carey, President, Hearst Magazines
Andrew W. Clurman, President and CEO, Active Interest Media
Stephen M. Lacy, Chairman and CEO, Meredith Corp.
Robert A. Sauerberg Jr., President and CEO, Condé Nast
Pam Wasserstein, CEO, New York Media
Eric Zinczenko, CEO, Bonnier Corp.

 

4:15PM
Cocktail Reception


MPA Kelly Awards 2018
Honoring Outstanding Magazine Media Advertising. View the finalists here


The 2018 MPA Lifetime Achievement Award
Join us as we honor Efrem "Skip" Zimbalist III, Chairman, Active Interest Media, for his significant and longstanding contributions to the magazine media publishing industry and society.

Presented by:
Andrew W. Clurman, President and CEO, Active Interest Media
Stephanie Zimbalist