The Association of Magazine Media

Friday, September 1, 2017

Web, Mobile Mag Audiences Flatten In MPA Report
Most magazine audiences come from print and digital. In July, print and digital audiences made up 53% of the total audience, while 32% came from mobile, 11% from the web and 4% from video.
Texas Monthly Pledges Subscription Proceeds to Harvey Relief
In the face of the catastrophic devastation that faces Texas and Louisiana after Hurricane Harvey, Texas Monthly announced last night that it plans to donate 100 percent of its new subscription proceeds (for the 24-hour period following the announcement) to relief efforts, closing at midnight Thursday night.
Hearst Adds To Illinois Newspaper Coverage, Buys 'Journal-Courier,' 'The Telegraph'
The Journal-Courier was founded in 1830 in Jacksonville and The Telegraph was established in 1836 in Alton. Together, the newspapers have a circulation of more than 30,000 in the southwestern Illinois region.
Google AMP accounts for 36 percent of Condé Nast’s mobile traffic
AMP has had a positive impact to the business in terms of traffic and to our Google users in terms of experience. Today, AMP accounts for 36% of our total mobile traffic and we are continuously adding features that create monetization opportunities for the business and improve the experience for our AMP users.
Condé Nast Britain appoints chief operating officer
Sabine Vandenbroucke is appointed to the newly created role of Chief Operating Officer of Condé Nast Britain, it was announced by managing director Albert Read.
Magazine Media 360° July 2017 Brand Audience Report Data Is Here!
Today, MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for July 2017, covering 127 magazine brands across 30 companies. As reflected in the increase in Total Audience, consumer demand for magazine media’s quality content remains strong. When MPA looks at results by platform, we continue to see growth in Print+Digital as well as significant investments paying off in substantially increased audiences for Video.
‘Vertical video is the future of mobile video’: A Digiday+ town hall with Forbes’ Salah Zalatimo
Salah Zalatimo, head of product and tech at Forbes, joined members of Digiday+ on Thursday for a Slack town hall. They discussed the hype around publishers pivoting to video, the tactics web developers use to increase page speed and the challenges of modernizing product at a legacy media company.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
Coming soon to Facebook Watch: sponsored shows
Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.
Liane Nadeau: An open letter to publishers on ads.txt. Adopt or be blocked.
Ads.txt, which stands for Authorized Digital Sellers, is a text file that lives on your web server to tell us on the buy side who should be selling your inventory programmatically. That way, we can see who is approved to sell your impressions and buy only from them.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME Seminar: Legal Briefing for Magazine Editors 2017
Join us for ASME's 2017 Legal Briefing for Magazine Editors to learn about the latest legal developments affecting your brand. In a fast-paced and interactive day-long program, we'll discuss what you need to know to keep your magazine—and writers, photographers, bloggers and promotion and marketing staffs—out of court and on top of the competition.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
Woman’s Day Lifestyle Director Taryn Mohrman Shares Fun Ideas on DIY Lawn Games Just in Time for Labor Day Weekend
Kathie Lee and Hoda welcome Taryn Mohrman of Woman’s Day magazine to their beach party; she’s brought along great ideas for outdoor activities for the kids before summer’s gone, like a scavenger hunt with DIY bags; a super-size memory game, and a beanbag toss with repurposed flower pots.
'Guardian' Sets Up U.S. Journalism Nonprofit
Chief Executive Group Acquires Corporate Board Member Magazine
Inside Amazon’s pitch to agencies
Modern Digital Editions for Publishers & Marketers
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
Modern Digital Editions for Publishers & Marketers