The Association of Magazine Media

Wednesday, September 6, 2017

People Magazine Names Nicole Kidman the Best Dressed Star of 2017
The issue of the Time Inc. weekly, which hits stands on Sept. 6, features 32 pages devoted to celebrity style and ranks the 10 most stylish stars. Number one? Nicole Kidman.
Martha Stewart Living Gets a Refresh in Time for Fall
"It will continue to evolve, as magazines always do. But I think it’s a nice fresh start for us."
Adweek Announces Winners of the 2017 Brand Genius Awards
Adweek also announced that Dame Anna Wintour, the editor in chief of Vogue and artistic director of Condé Nast, has been named Brand Visionary for 2017 and will accept her honor at the gala.
Quartz in Expansion Mode With Lifestyle Vertical "Quartzy"
WWD's Alexandra Steigrad reports "According to Jay Lauf, copresident and publisher of Quartz, the “broad premise” behind expanding coverage areas is that there’s still a lot of cash up for grabs as advertisers are still primarily spending in print in certain categories.—Fashion and beauty advertisers have not moved as rapidly to digital,” he said. “There is all this money that has not shifted to digital…there are not enough safe harbors.”
More on The Atlantic's Launch of $100-a-Year Membership Program
"The Atlantic is introducing a membership program to get more revenue out of its most loyal readers. Starting on Sept. 6, the politics and ideas magazine will introduce the plan, called The Masthead, to subscribers at an introductory price of $100 a year. (The cost will go up nominally in October.)" writes Lucia Moses.
Magazine Media Spotlight: Inside NFL's Richard Sherman's Samsung-Backed Series on the Players' Tribune
The three-year-old site founded by Derek Jeter specializes in first-person accounts from athletes. The name of Sherman's new series, "OUT OF CONTEXT," is a not-so-subtle dig at traditional sports publications, which Sherman says are sensationalistic to a fault. "I think a lot of items in the traditional media nowadays, it's click bait," he tells Ad Age.
Vertiqul
Modern Digital Editions for Publishers & Marketers
Magazine Media Spotlight: Essence Recommends Books for Young MInds
Essence editor Patrik Henry Bass shares cool tips on great books for young minds as they head back to school on CBS 2 New York.
The Fashionisto's Week in Review Features Looks at InStyle, OUT
Stephen Colbert brings humor to the pages of InStyle, Nico Tortorella in Paper Magazine's photo shoot, Bill Skarsgård covers Dazed and talks about playing Pennywise in "It," James Franco covers OUT, talks directing, acting, and more.
Veronica Beard Presents "Slash/Series"
The series will kick off with Carolyn Murphy, Laura Brown and Maya Haile Samuelsson.
Facebook Inflates Its Ad Reach by Millions, Analyst Claims
"While Facebook's measurement issues won't necessarily deter advertisers from spending money with Facebook, they will help traditional TV sellers justify existing budget shares and could restrain Facebook's growth in video ad sales on the margins," said research analyst Brian Wieser, who maintains a "sell" rating on the stock with a price target of $140 for year-end 2017.
With Advertising and Circulation Dwindling, Diversification Is Continued Imperative for Magazine Industry
PwC Entertainment and Media Outlook report predicts flat revenue growth for magazine circulation and advertising over the next five years.
How Can Magazine Publishers Make eCommerce Work?
"Inherent in Amazon’s appetite for working with publishers is a recognition of the value in the attention of their audiences and more and more publishers are working to leverage that advantage." writes Peter Houston.
Axel Springer Now Has 13 Million Users for Its Upday News App
This growth is partly because Upday is available in 16 European countries, where it now has eight editorial hubs, twice the number of hubs it launched with in March 2016.
Magazine Media 360° July 2017 Brand Audience Report Data Is Here!
Today, MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for July 2017, covering 127 magazine brands across 30 companies. As reflected in the increase in Total Audience, consumer demand for magazine media’s quality content remains strong. When MPA looks at results by platform, we continue to see growth in Print+Digital as well as significant investments paying off in substantially increased audiences for Video.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME Seminar: Legal Briefing for Magazine Editors 2017
Join us for ASME's 2017 Legal Briefing for Magazine Editors to learn about the latest legal developments affecting your brand. In a fast-paced and interactive day-long program, we'll discuss what you need to know to keep your magazine—and writers, photographers, bloggers and promotion and marketing staffs—out of court and on top of the competition.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Watch Site Hodinkee Launches Print Magazine
The "Demonetized:" YouTube’s Brand-Safety Crackdown Has Collateral Damage
Snapchat Is Launching a Reality Show Hosted by a Celebrity Stylist Just in Time for Fashion Week
Inside Tronc’s Plan to Save the Daily News
Dazeddigital.com Relaunches Website
Why An MTV Reboot Won’t Make Viacom Cool Again
Modern Digital Editions for Publishers & Marketers
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
Modern Digital Editions for Publishers & Marketers