The Association of Magazine Media

Thursday, September 7, 2017

Graydon Carter to End 25-Year Run as Vanity Fair’s Editor
Graydon Carter, the editor of Vanity Fair, plans to step down from the magazine in December after a 25-year tenure, leaving the role that established him as a ringmaster of the glittery spheres of Hollywood, Washington and Manhattan media.
TIME Magazine Rolls Out Firsts, a Special Package on Groundbreaking Women
"The hardest thing was forcing ourselves to stop at some point and publish."--Kara Bloomgarden-Smoke reports "The magazine unveiled Firsts, a multimedia special project that features 46 women who broke a variety of barriers, such as becoming the first woman to win a major party’s nomination for president (Hillary Rodham Clinton), co-anchoring a major network news program (Barbara Walters), designing a memorial on the National Mall (Maya Lin), owning and producing her own her own talk show (Oprah Winfrey) and breaking 100 million Instagram followers (Selena Gomez.)"
At 174, The Economist is Playing a Longer Social Game than You
A diverse content strategy across multiple platforms keeps the brand young and relevant.
How The Economist Shifted Its Line Strategy to Grow to Nearly 1 Million Followers
“Some publishers are busy chasing traffic through Facebook and Twitter; it’s not uncommon for these more niche platforms to become an afterthought,” said Sunnie Huang, who recently became the publisher’s newsletter editor after serving as social media writer. “For us, [Line is] so interesting because of the mix of readers; it’s definitely been worth investing [in it].”
Rising Stars: Danny Debold Looks to Replicate Good Ideas at TMB
The recently-named senior product manager of ad tech believes “narrative-based vertical stages” are the future of media.
Creating New Value: How Harvard Business Review Leverages Its Archives
Q&A Ania Wieckowski, senior editor of Branded Lines: "Beyond including it in our subscription, one of our most successful approaches for generating revenue from HBR‘s archive has been curating it in book form, creating a-la-carte products available to consumers who aren’t necessarily subscribers (but often are). Our “branded lines” team now publishes 10+ books per year in a number of different series. Each series offers up our archive content for a different purpose or reader."
Vertiqul
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UK, New Condé Nast MD Says: We’re in the Brand-Building Business
...As Albert Read takes over from Nicholas Coleridge as managing director of Condé Nast Britain, he shares with Ellen Hammett his strategy for keeping a century-old business afloat in a digital-first world.
WWD Exclusive: Vogue Italia Taps Riccardo Tisci as Creative Director of MFW Event
To be held on Sept. 22, the event will celebrate Vogue Italia's September issue and Italy, inspired by Dante Alighieri's "Divine Comedy."
MinOnline Reports Kalmbach Publishing Names Dan Hickey CEO: Moves Recap As of September 6
Ben Schreckinger has been appointed GQ correspondent, Fatherly names a new branded editorial director, and more…
More on The Atlantic Offers Masthead, a Premium Membership
The Atlantic is introducing its first membership program to provide exclusive editorial offerings to new audiences and loyal readers alike, rather than give more or different access to the publication’s existing work.
More on Quartz Adds 5 Product Launches, Including 2 Verticals
Celebrating its fifth anniversary this month, Quartz is launching five products, including a book, afternoon newsletter, two new verticals and multiple video series.
Exclusives from October's InStyle
People magazine reports "Julianne Moore is gearing up for a very busy fall filled with new films, tons of red carpets and of course, a major magazine cover with InStyle. As we just saw on the red carpet at the Venice Film Festival, the 56-year-old ageless actress continues to be at the top of her style and beauty game and her secret seems to be pretty simple — not to worry about aging at all."
Exclusives from October's Town & Country
The October issue of Town & Country (on newsstands September 12) features Golden Globe-winning star of Netflix’s “The Crown” Claire Foy. In the magazine, Foy opens up on her rise to fame, how she feels about Queen Elizabeth II watching The Crown, and what she has planned for life after she departs the hit-series.
Publishers Obsess About User Experience, but Worry About Giving up Revenue
The salespeople liked the idea of having attractive new sites to sell, and advertisers liked the results they got in tests, Vogel said. But he was “terrified.”
Freelancers Sue Ebony Magazine, Claiming $70,000 in Unpaid Work
The plaintiffs in the lawsuit against Ebony Media and its owner, Texas-based private equity firm CVG Group, include writers, photographers, videographers and graphic designers, all of whom are represented by the National Writers Union.
Magazine Media Spotlight: Money-Saving Good Nutrition Tips from Good Housekeeping
A lot of people think that buying healthier foods means spending more money. We tend to equate words like organic and all-natural with expensive, but that's not the case at all. Something as simple as choosing more plant-based proteins can help you save more than $40 every time you shop, according to Jackie London, Good Housekeeping's nutrition director.
Study: 8 in 10 Consumers Appreciate They Aren't Forced to View Native Ads
The research also found that consumers are 12 times more likely to “strongly agree” that they prefer native ads. BuzzFeed and Omnicom Media Group teamed up on the multiphase “Next Level Native” research study.
What Digital ROI Is Really About, in Three Words
"Website visitation behavior isn't always that of people. In many cases, the activity is that of bots diverting advertiser money to really bad actors in really bad places."
Magazine Media 360° July 2017 Brand Audience Report Data Is Here!
Today, MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for July 2017, covering 127 magazine brands across 30 companies. As reflected in the increase in Total Audience, consumer demand for magazine media’s quality content remains strong. When MPA looks at results by platform, we continue to see growth in Print+Digital as well as significant investments paying off in substantially increased audiences for Video.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME Seminar: Legal Briefing for Magazine Editors 2017
Join us for ASME's 2017 Legal Briefing for Magazine Editors to learn about the latest legal developments affecting your brand. In a fast-paced and interactive day-long program, we'll discuss what you need to know to keep your magazine—and writers, photographers, bloggers and promotion and marketing staffs—out of court and on top of the competition.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
How Mother Jones Makes Serious Journalism in the Age of Cat Videos: It Asks Readers for Money
Competitor Magazine Rebrands As Competitor Running
Techdirt Defeats Defamation Suit By Man Who Claims He Invented Email
How Sports Publishers Will Use the NFL Season to Push Direct Connections
Modern Digital Editions for Publishers & Marketers
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
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