The Association of Magazine Media

Monday, October 2, 2017

S.I. Newhouse Jr., Who Turned Condé Nast into a Magazine Powerhouse, Dies at 89
In the New York Times "S. I. Newhouse Jr., who as the owner of The New Yorker, Vogue, Vanity Fair, Architectural Digest and other magazines wielded vast influence over American culture, fashion and social taste, died on Sunday at his home in Manhattan. He was 89."
Magazine Media Spotlight: “Never Go Downmarket. Always Go up.”
Jerry Tarde, a long time editor in chief of Golf Digest gives us a very personal account of what it was like working for SI Newhouse Jr.
How to Make a Magazine in 10 Days
When Hurricane Harvey struck Houston late last month, the Texas Monthly team was in the third week of its four-week production cycle. Usually, that’s when the magazine wraps up the issue. But the story of the storm was too big and too important not to tell. “It became increasingly clear that we could not in good conscience not do something big on this,” says Editor in Chief Tim Taliaferro.
True to Its word, P&G Has Slashed the Number of Websites It Advertises on
Traffic-measurement firm Hitwise also noticed that fewer publishers are sending traffic to P&G websites, which is an indication that the CPG company is running ads in fewer places. In August, about 3,500 different websites immediately preceded a visit to a website for one of P&G’s billion-dollar brands, which was a 15 percent decline year over year in the number of properties that send traffic to P&G’s most popular brands.
Hearst's Magazines' Jane Francisco, Carves Out a Home for Kindness at the Office and with Her Family: The Kind Effect
Good Housekeeping editor in chief Jane Francisco was profiled on WE.org, in which she discusses the WE Movement and being a co-chair of WE Day, her family time, work space and making room for kindness. The Kind Cycle, a recurring featuring in the Good Housekeeping world, encourages the publication’s community to infuse the day to day with acts of generosity. During the summer, the publication announced the creation of the Good Housekeeping Humanitarian Seal to recognize leaders in the field.
More on Lauren Iannotti Named Editor in Chief of Rachael Ray Every Day
Before joining Meredith, Iannotti served as executive editor of Brides at Condé Nast, as well as nearly 20 years editing at Esquire, Marie Claire, O, The Oprah Magazine and Glamour.
Vice Media Names Ariel Wengroff "Broadly" Publisher
Wengroff is the global chief of staff to Vice cofounder and CEO Shane Smith. She is also the executive producer of "Woman" on Vice Media’s cable television channel Viceland. The Emmy-nominated documentary series is produced and hosted by feminist leader Gloria Steinem.
Magazine Media Spotlight: The New Establishment
In 2017 it seems that everyone is in everyone else’s business, and the list foreshadows the coming battles as various industries, and the titans who captain them, increasingly weave together into one.
Hugh Hefner’s Playboy Did a Lot of Great Journalism. Here Are a Few Highlights.
Hefner died yesterday at 91. No matter your personal feelings about the man or his work, Hefner printed “more serious journalism and fiction than just about any other magazine publisher,” as CJR’s Pete Vernon notes. Yes, the magazine invented the centerfold, but it also earned a literary legacy in its 60-plus years.
To Please Subscription-Hungry Publishers, Google Ends First Click Free Policy
Google is set to announce today it is ending its divisive first-click free policy that required subscription-based publishers to let readers see at least three free articles in order to have the publishers’ content surfaced in search. Google will now let publishers decide how much free content, if any, to let readers see before making them subscribe. Google said it’s also building products to help publishers find new audiences and drive subscriptions.
After 107 Years, ANA Breaks First-Ever Ad Campaign
How's this for meta: The Association of National Advertisers is launching its first ad campaign since launching 107 years ago. Though membership is up, the association wants to refresh its somewhat musty image with the campaign, tagged "Driving Growth for You, Your Brand, and Our Industry. It's in Our DNA."
The New Magazine Media 360° Brand Audience Report with August 2017 Data Is Here!
MPA – The Association of Magazine Media released the latest Magazine Media 360° Brand Audience Report. Total Audience for August 2017 continues to hold steady compared to last year, with similar trends from recent months, most notably growth in Print+Digital and Video audiences. The report covers 127 magazine brands across 30 companies.
Brand Power: Unlocking New Revenue Streams
Magazine media brands have become broader and more important to the audiences they serve. Brand extensions have transformed publisher business models in ways that could not have been imagined 5 years ago. Build your direct consumer revenue with actionable ideas from magazine media innovators.
Attribution Accelerator: The Future of Marketing Measurement
Be there this October 12th for the future of marketing measurement. Attribution Accelerator is a unique forum designed and curated entirely by industry experts to quicken the pace of innovation, fortify the science, and galvanize the industry toward new solutions. (special 25% discount use code: MPA2017)
AMMC 2018 Early Registration
AMMC 2018 Early Registration Roundup Web
ASME NEXT Digital Workshop
Members-Only Event: Join ASME Next for a tour of the TIME Digital Lab, followed by a conversation with top editors.
ASME NEXT Seminar: The Art of Editing
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
eMarketer Lowers Snapchat's Ad Revenue Forecast for 2017
Pivot to Pennies: Facebook’s Key Video Ad Program Isn’t Delivering Much Money to Publishers
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
November 14, 2017
Hearst Tower
October 12, 2017
ASME NEXT
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.

Jerry Tarde, a long time editor in chief of Golf Digest gives us a very personal account of what it was like working for SI Newhouse Jr.