The Association of Magazine Media

Tuesday, October 3, 2017

Industry-Wide Advertising Campaign “Magazine Media. Better. Believe it.”
MPA – The Association of Magazine Media today announced that 123 magazine brands from 30 of its member companies have joined forces in an industry-wide advertising campaign to share the message that magazine media delivers the most credible, trusted, engaging content over any other form of media. Starting this month and running through March 2018 in both print and digital properties, the campaign is estimated to reach 75% of U.S. adults.
MPA Launches "Believe It" Ad Campaign to Fight Fake News
"Some 123 magazine brands from 30 of MPA – The Association of Magazine Media’s member companies have joined forces to launch an advertising campaign to assure both marketers and consumers of the trust and brand safety of magazine media. The goal is to bring attention to the credibility of magazine content — how it is thoroughly researched, fact-checked, curated and produced." Reports Sara Guaglione.
MPA - The Association of Magazine Media Launches Industry-Wide Advertising Campaign Emphasizing Credibility and Trust
The following companies are participating in the advertising campaign: America Media, American Media, AMG Parade, Active Interest Media, AFAR Media, Bonnier, Condé Nast, The Economist Group, Forbes Media, Garden & Gun, Harper's, Hearst Magazines, HistoryNet, Hollywood Reporter-Billboard Media Group, Ink Global, Mariah Media, Meredith Corp., The Nation, National Geographic, New York Media, Ogden Publications, Pride Media, Rodale, Smithsonian Media, TEN: The Enthusiast Network, This Old House Ventures, Time Inc., Today Media, Trusted Media Brands and Weight Watchers. For a full list of participating brands, visit Magazine.org/BelieveMagMedia.
A Shortcut to Quality, Credibility, and Trust: Magazine Media. Better. Believe It.
Mr. Magazine interviews Linda Thomas Brooks, President and CEO, MPA—The Association of Magazine Media and Michael Clinton, President, Marketing and Publishing Director, Hearst Magazines about the new industry-wide campaign launching today.
All Content Is Not Created Equal
"Consumers and marketers are beginning to fully realize that, along with the dangers associated with unverified facts, intentionally misleading information and unqualified recommendations. Marketers and consumers are challenging the legitimacy of many media outlets, with good reason. As a new parent, do you want the medical advice of a stranger encountered randomly on the internet, or scientific findings backed by a panel of doctors? Recipes, beauty tips, auto safety, DIY projects-no matter what information you want, magazine media content producers are the experts. They have been trained to research, fact check, edit, proofread and, when necessary, correct." writes Linda Thomas Brooks, CEO and President of the MPA.
Ellies 2018 Call for Entries Posted
The Ellie Awards 2018 Call for Entries is now posted at ellieawards.org. The deadline for entry for content published before November 1, 2017, is Tuesday, November 14, 2017. The deadline for entry for content published on or after November 1, 2017, is Tuesday, December 12, 2017. More than 100 finalists and winners will be honored at the Ellie Awards Annual Gala, hosted by ASME, at noon on Tuesday, March 13, 2018, at Cipriani Wall Street in New York. For more information about the Ellie Awards, visit ellieawards.org or email info@ellieawards.org.
Conde Nast's Kostelic Discusses a Publisher's Role in Influencer Marketing
Sara Guaglione reports "Craig Kostelic, Chief Business Officer of Condé Nast’s Food Innovation Group, which includes Bon Appetit, Epicurious, the branded content studio The Farm and FIG Influencers Network, spoke at MediaPost’s OMMA conference at Advertising Week. He discussed how legacy media publishers can provide clients with access to its network of influencers to beef up its content-marketing offering and mitigate the challenges of the print market by growing its emerging businesses."
Time Inc. Installs Senior Digital Director of Its Lifestyle Brands
Julie Alvin who has been a top editor at digital publisher Bustle Digital Group is jumping ship to Time Inc where she will serve as senior digital director of Time Inc’s lifestyle brands. She will oversee properties like InStyle, Real Simple and Hello Giggles. Ms Alvin is no stranger to the magazine media world. Her career started out at Conde Nast where she was an assistant.
Looking Past the Headlines… Or Seeking the Truth in Journalism and Media Reporting…
Professor Husni looks at some recent quotes “The reality is that in 2017, the bloom came off the rose for digital media,” said (Marc) Pritchard. “The reason: substantial waste in what has become a murky supply chain. As little as 25 per cent of the money we spend in digital media actually makes it to the consumer. With $200bn in spending, it’s frankly time to stop giving digital a pass, and ask it to grow up.” Marc Pritchard, chief brand officer, P&G
Video Audiences Soar in Latest MPA Report
"The report shows total magazine media audience for August 2017 is holding steady compared to last year, with a marginal growth of 0.2%. Most magazine audiences come from print and digital. In August, they made up 51% of the total audience, while 32% came from mobile, 12% from the web and 5% from video." Reports Sara Guaglione.
Conde Nast Positions 23 Stories As a 100-Person Creative Agency
23 Stories has demonstrated new capabilities with recent efforts. In August, it designed a print ad for the Fox television show “Empire,” which ran in Vanity Fair in August, and created a three-day pop-up event in New York City for the Lincoln Navigator that invited guests to test the new car.
Las Vegas Shooting Aftermath Shows Fake News Is Alive and Well
All too predictably, the mass murder committed at the Route 91 open air country music festival in Las Vegas on Sunday night unleashed a torrent of falsehoods from social media...
Magazine Media Spotlight: More Remembrances of S.I. Newhouse
"Si was always the first person to come to the office, arriving well before dawn and bringing to each day a visionary creative spirit coupled with no-nonsense business acumen. Those who worked with him remember him as a fair, thoughtful, modest and intensely curious man, with a sense of irony and the ability to laugh. He single-mindedly pursued an ambition – to create the best content. And he inspired those around him to do so. One of Si’s favorite words, which he used as the highest praise, was “extraordinary.” It is a word which describes what he achieved and who he was." — The Newhouse Family
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Apple News Lets Publishers Test Serving Ads From Google's Doubleclick
Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.
Five Reasons Why Amazon Should Buy Twitter
There are many things that comes with Twitter that a company like Amazon would benefit from. In fact the case for Amazon to buy twitter makes more sense than the case for Disney to buy Twitter.
The New Magazine Media 360° Brand Audience Report with August 2017 Data Is Here!
MPA – The Association of Magazine Media released the latest Magazine Media 360° Brand Audience Report. Total Audience for August 2017 continues to hold steady compared to last year, with similar trends from recent months, most notably growth in Print+Digital and Video audiences. The report covers 127 magazine brands across 30 companies.
Brand Power: Unlocking New Revenue Streams
Magazine media brands have become broader and more important to the audiences they serve. Brand extensions have transformed publisher business models in ways that could not have been imagined 5 years ago. Build your direct consumer revenue with actionable ideas from magazine media innovators.
Attribution Accelerator: The Future of Marketing Measurement
Be there this October 12th for the future of marketing measurement. Attribution Accelerator is a unique forum designed and curated entirely by industry experts to quicken the pace of innovation, fortify the science, and galvanize the industry toward new solutions. (special 25% discount use code: MPA2017)
ASME NEXT Seminar: The Art of Editing
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
Advertisers Don't Get What they Pay for Through Programmatic Exchange
Ad Fraud, Bots and Brand Safety
Snap’s Winning the Youth Vote
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
November 14, 2017
Hearst Tower
October 12, 2017
ASME NEXT
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.

"Si was always the first person to come to the office, arriving well before dawn and bringing to each day a visionary creative spirit coupled with no-nonsense business acumen. Those who worked with him remember him as a fair, thoughtful, modest and intensely curious man, with a sense of irony and the ability to laugh. He single-mindedly pursued an ambition – to create the best content. And he inspired those around him to do so. One of Si’s favorite words, which he used as the highest praise, was “extraordinary.” It is a word which describes what he achieved and who he was." —A Message from the Newhouse Family.
More from David Remnick at The New Yorker ; Graydon Carter at Vanity Fair ; Jeff Bercovici at Inc. ; and Tina Brown via TIME