The Association of Magazine Media

Agenda

8:30am 
REGISTRATION AND CONTINENTAL BREAKFAST
 

9:00am
WELCOME AND PDRF 2017 OVERVIEW

  • Linda Thomas Brooks, President & CEO, MPA- The Association of Magazine Media
  • Scott McDonald, Ph.D., President & CEO, Advertising Research Foundation
     

Building 21st Century Multi-Platform Audience Measurement Systems: Integrating Multiple Data Sets into a Single Currency

  • Josh Chasin, Chief Research Officer, comScore
     

Beyond Demographics: Targeting Likely Consumers Through Psychographic Traits

  • Steven Millman, Chief Scientist, Simmons Research
     

Magazine Media Sells: Validating Secondary Audience

  • Risa Becker, SVP, Research Operations, GfK MRI
  • Britta Cleveland, SVP, Research Solutions, Meredith Corporation
     

10:15am 
NETWORKING BREAK

 

10:30am 
Fake News, Real Consequences: Impact on Consumers, Publishers and Advertisers 

  • Britta Cleveland, SVP, Research Solutions, Meredith Corporation
  • Kathy Grey, Managing Director, Strategic Research Solutions, Omnicom Media Group
  • Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group
     

Making the Most of Your Data With GfK MRI 

  • Risa Becker, SVP, Research Operations, GfK MRI
     

Audience Buying Across Platforms

  • Helen Katz, SVP Global Director, Analytics and Insight, Publicis Media
     

The State of Pay: Digital Payment and Diversification Opportunities For Publishers

  • Jon Watts, Managing Partner and Co-Founder, MTM
     

      Creating Premium Environments Through High Ad Viewability

      • Roger McLeary, Director, Digital Research, Time Inc.

         

      Three Truths About Digital Ad Fraud

      • Tom Drouillard, CEO, President and Managing Director, Alliance for Audited Media
         

      The Topics of the Day

      • Scott McDonald, President & CEO, Advertising Research Foundation
      • Linda Thomas Brooks, President & CEO, MPA- The Association of Magazine Media
         

      12:30pm
      CONCLUDING REMARKS & ADJOURNMENT



      *Agenda subject to change*