The Association of Magazine Media

Tuesday, October 17, 2017

A Look at the Benefits of the MPA’s New Promotional Campaign
Meredith CEO, Steve Lacy, weighs in on how his company will embrace and amplify the campaign: “As president of the MPA board, I have been part of the discussions about this campaign since the beginning. I think it is brilliant,” Lacy says. “Magazine media content is thoroughly researched, fact-checked, curated and produced, unlike much of what is available to consumers today.”
Proof that Magazine Media Still Deliver the Best Results for Advertisers
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, --said during a keynote on the second day of the FIPP World Congress in London last week.
Q&A with Alan Murray, Chief Content Officer at Time Inc.
Time Inc.'s Alan Murray “The challenge, of course, is the economic challenge. In the digital world, 80% or more of the increase in advertising revenue goes to two companies: Facebook and Google. And the rest of us that are dependent on advertising are fighting over their leftovers. That’s the real challenge that we [Time Inc.] now face.”
Folio: Reader Survey: Print Remains Central, but Events Are Where Opportunities Exist
Tony Silber reports "Put the brakes on the narrative that says the magazine-media industry is in an inexorable decline. It's not the case for the people actually on the ground, making this happen. That's one highly noteworthy takeaway from a new survey of Folio: readers asking their outlook for 2018."
Four Years in: Anna Wintour’s Tenure As Conde Nast Artistic Director
"Most dramatically, she’s consolidated the company’s editorial and business creative staff in one team. She’s pushed for the company’s notoriously pampered editors to not just work together but get their hands filthy with revenue-generating schemes. Many inside the company and out view her tenure as largely positive." writes Lucia Moses in Digiday.
GQ’s Measured Approach to Video on Platforms
"GQ is proving that by developing longer, episodic series for platforms besides Facebook, it’s possible to build a profitable video operation that lives on multiple platforms at the same time." reports Max Willens.
Kate Lanphear Is Marie Claire’s New Creative Director
The former Maxim editor-in-chief replaces Nina Garcia, who recently took the lead at Elle.
San Diego-Based Competitor Magazine Ceases Print Operations
"Ironman, owner of the Rock 'n' Roll Marathon Series, has sold the associated media business to Pocket Outdoor Media. The change in ownership also means the end of print magazine Competitor." reports Jennifer Van Grove.
ASME NEXT Talks With Jay Fielden
Join ASME NEXT for a conversation with Esquire's editor in chief Jay Fielden, followed by an evening of networking.
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
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