The Association of Magazine Media

Friday, October 20, 2017

Sweet: How Hearst’s Snapchat-Exclusive Brand Keeps Audiences Coming Back
A lesson in inspiring brand affinity day-after-day, with Sweet's newly promoted editor, Mallory Rice.
Conde Nast's Dawn Ostroff on Turning Magazine Articles Into Movies and New TV Plans
In 2011, Dawn Ostroff, who had been president of The CW, entered what she calls "a slightly dysfunctional universe" when publisher Conde Nast tasked her with exploiting its 19 magazine brands — including Vogue, The New Yorker and Vanity Fair, and a trove of 100,000 articles dating back decades — across film, TV and digital under the banner of Conde Nast Entertainment. "We couldn't utilize a lot of the existing infrastructure because the print side was so different," she says.
Does Snapchat Discover Want to Be TV or Magazines? Maybe Both
Sahil Patel reports "sources said Snap remains committed to its network of print and digital publishing partners that have daily and weekly Discover channels. Snapchat, it seems, wants to have it all."
Magazine Editors Fete Robbie Myers’ Tenure at Elle
Magazine editors past and present celebrated the tenure of Robbie Myers, the longtime editor in chief of Elle.
Graydon Carter Will Grace February Cover of Vanity Fair
Graydon Carter will appear on the cover of the February issue, of Vanity Fair his last as editor in chief, sources tell Media Ink.
Playboy Names 1st Transgender Playmate in the Magazine's 64-Year History
For the first time in its 64-year history, Playboy magazine will feature a transgender Playmate, a decision that Cooper Hefner, a top executive at the magazine, said on Thursday was in keeping with its founding mission of embracing changing attitudes about sex. The French model Ines Rau, 26, will appear as the November centerfold in the first issue since the death of Hugh Hefner, Mr. Hefner’s father and the magazine’s founder.
Playboy to Honor Hugh Hefner on Cover of Latest Issue
The founder’s cover appearance marks only the 11th time that a male has appeared on the cover — and the first time a man has appeared on the cover alone.
National Publisher Services Consolidates Operations
NPS, Circulation Services, and Evergreen Marketing will be organized under CSI president Greg Wolfe under the new name NPS Media Group.
Time Spent: What the KPIs Are Telling Us
Today’s hot metric is next week’s old news as intel continues to evolve.
How to Make Sense of KPIs and Find Your Story in Data
A company that is eager to use metrics must know its business. If not, KPI just becomes a bunch of letters and the data becomes smoke and nonsense.
"They Think I'm the Boogeyman:" Confessions of a Programmatic Exec at a Publisher
Our direct-sales team doesn't want us to be transparent in how we sell programmatic. Our direct salespeople say, "You are selling CPMs for $2 programmatically and I am trying to sell CPMs for $10, so why the hell would any agency ever buy from us direct?"
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 24, 2017
The National
October 26, 2017
Twitter Headquarters NYC
November 02, 2017
MPA-The Association of Magazine Media
November 14, 2017
Hearst Tower