The Association of Magazine Media

Monday, October 23, 2017

Call for Entries for the 2018 Kelly Awards Now Open
MPA is now accepting entries for the 2018 Kelly Awards, honoring the creative spirit of excellence and innovation in the art of advertising in magazine media. The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.
I Bought My First Magazine Aged Six – and I’ve Never Looked Back
The Guardian's pop culture columnist on a life reading glossies: "Most recently, I have started reading a certain sort of women’s lifestyle magazine – made for women wealthier and more concerned with ageing than I am, as far as I can see – and found my happy place."
Young Subscribers Flock to Old Media
Shunning Trump, the millennial generation does what it once resisted: pay for news.
Rachael Ray Redesigns, Personalizes Content
"One of the priorities of the issue, and the revamp as a whole, was to incorporate more Rachael Ray into the editorial. A new section called “On Our Radar,” for example, highlights trends and products Ray “is excited about,” like chickpea vegan mayo and a line of comfy clothes she loves. (The issue hits newsstands October 24.)" reports Sara Guaglione.
WIRED Is Launching a Progressive Web App to Boost Page Speed
Wired is introducing a so-called Progressive Web App, which is a Google-backed protocol that lets web developers build mobile sites that load quickly like an app. Wired plans to make it available to a small number of users for about a month before rolling it out to all of its users, said Zack Tollman, Wired’s app architect.
Q&A with Time Inc.'s Sid Evans—My Number One Secret for Success: ALWAYS Put Readers First
“I tell my staff all of the time; think about your reader, and when you have a million things coming at you; when you’re wrestling with a story or when you’re confused about what to do next, just think about your reader and put yourself in their shoes and look at it from their perspective. And as long as you do that, you’re going to make the right decision.” says Sid Evans, editor in chief, Southern Living and Coastal Living magazines.
New York Post Media City Reviews: These women’s Magazines Tackle "Power" and How to Attain It
Condé Nast’s Glamour November issue is “powered by women” and that “every word, every photo” in the issue was picked by women. Hearst’s Marie Claire presents its annual “Power Issue” where it spotlights 50 women, it says, who are “changing the world right now.”
More on Solange Responds to Magazine That Edited Her Hair on Its Cover
As first reported on The Huffington Post, Evening Standard magazine featured Solange on their most recent cover—There’s just one problem. On the Evening Standard cover, Knowles’ hair was digitally altered and her signature Orion crown braid was erased.
Study: Pro Sports Sites Hit by Ad Fraud from Massive "Sports Bot" Operation
In its analysis, Forensiq looked at more than 9.7 billion pre-bid requests that it estimates translated to costing anywhere from $200-250 million on sports and sports media websites covering the NFL, NBA, NHL and MLB.
The End of Google’s First-Click Free Policy Shows Promise for Publishers
Publishers believe Google’s removal of its first-click free model this month is the first example of the platform evolving in a way that doesn’t immediately serve its own interests.
The World's Most Powerful Publishers Refuse to Admit What They Really Are
Facebook and Google's push to personalize the news is the latest seismic shift in tech giants’ influence on the information landscape.
Vox Media Fires Editorial Director Lockhart Steele Over Sexual Misconduct
Steele is also the founder and former CEO of Curbed, a media company Vox bought four years ago and includes three brands: Curbed, Eater and Racked, which cover local real estate, restaurants and retail, respectively.
How Rolling Stone Staffers Lived s3x, Drugs and Rock ‘n’ Roll
—Revealed in “Sticky Fingers” (Knopf, out Tuesday) — a new biography of Jann, written by Joe Hagan — many of the magazine’s staffers didn’t just chronicle sex, drugs and rock ’n’ roll. They lived it, hardcore.
Brand Power: Unlocking New Revenue Streams
Magazine media brands have become broader and more important to the audiences they serve. Brand extensions have transformed publisher business models in ways that could not have been imagined 5 years ago. Build your direct consumer revenue with actionable ideas from magazine media innovators.
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 24, 2017
The National
October 26, 2017
Twitter Headquarters NYC
November 02, 2017
MPA-The Association of Magazine Media
November 14, 2017
Hearst Tower