The Association of Magazine Media

Thursday, October 26, 2017

Social Media Audiences Are More Deeply Engaged with Magazine Brands Than Non-Magazine Brands According to the New MPA Magazine Media 360° Social Media Report
MPA–The Association of Magazine Media released the Magazine Media 360° Social Media Report for Third Quarter 2017 with a supplemental metric designed to measure audience engagement. The Social Media Engagement Factor measures, by brand, the relationship of audience reaction to the content posted by magazine media and non-magazine media brands. The findings prove that magazine media brands are significant social media influencers, outperforming non-magazine brands on three-of-the-four social networks.
DCN: In Race to Win Subscribers, Some Publishers Have a Head Start
Print-native publications are having more success at subscriptions than pure digital and broadcast outlets, Digital Content Next's report finds: “When you look historically, this is the way print publishers monetize their businesses,” Ms. Rande Price, director of research for Digital Content Next said. “I think that’s why you see some of the unevenness in the marketing engines that build subscription and retention.”
Time Inc. Buddies Up With Editorial Televisa to Launch Fortune en Español in Mexico
Time Inc’s business magazine is about to hit Mexican newsstands thanks to a new partnership announced by the U.S. publishing giant and Latin America publishing giant Editorial Televisa. The new edition which will be distributed in Mexico will include content from the U.S. edition along with original content from FORTUNE en Español’s staff.
Magazine Media Spotlight: TEN, Exponential Partner For Curated Video Content Ads
From Las Vegas, Automotive media company TEN and digital advertising company Exponential Interactive are partnering for a new type of video ad that incorporates curated content from TEN. Auto marketers can use this type of ad for a specific vehicle, including editorial product reviews and awards to showcase the cars’ performance.
New York Magazine Celebrates 50 Years with a Very "New York" Kind of Party
New York magazine kicked off its 50th anniversary festivities with pastrami. To celebrate the milestone, as well as the publication of a coffee-table book, “Highbrow, Lowbrow, Brilliant, Despicable: 50 Years of New York,” the magazine threw a party at Katz’s Delicatessen on New York’s Lower East Side.
Smithsonian Magazine's American Ingenuity Awards: Ava DuVernay, John Legend Receive American Ingenuity Awards
Movie director Ava DuVernay and the creators behind Sesame Street's first Muppet on the autism spectrum have been awarded the Smithsonian magazine's American Ingenuity Awards. The recipients of the 6th annual award were announced Thursday morning. The award honors recipients in eight categories: technology, performing arts, visual arts, life sciences, physical sciences, history, social progress and youth.
Blade Runner 2017: Quartz Created a Bot to Hunt Down Political News Bots on Twitter
The new bot, @probabot_, is designed to search Twitter for accounts that are heavily focused on political topics. These accounts are fed into a tool called Botometer, which uses machine learning to determine the probability that an account is assisted by or run exclusively by a bot.
After Harassment Accusations Against Leon Wieselteir, Idea Magazine Folds
Idea, a high-concept literary magazine that was scheduled to launch next week, instead finds itself another victim, collateral damage of the behavioral transgressions of its own intended editor in chief.
How Snapchat Has Kept Itself Free of Fake News
While Snapchat has embraced its role as a curator of news, Facebook has strenuously objected to suggestions by members of Congress—or anyone else—that it’s in the media business.
Hebbard: "The Washington Post Rides to President’s Rescue with Story Mother Jones Broke Last Year"
It is a story that broke at the end of October of last year when David Corn reported on the dossier and wrote that “the project’s financing switched to a client allied with Democrats.”
Leftist Magazine Content to Skip Industry Fads
The quarterly print magazine promises “socialist perspectives on politics, economics, and culture.” It launched in 2010 but has grown quickly. Its paid circulation has risen to more than 36,000—up from 19,263 in June of last year—and its website now draws more than a million views each month.
Paul Ryan Magazine Is a 192-Page Periodical Dedicated to the "Most Unpopular Politician in the Country"
Paul Ryan magazine is as dense a piece of political satire you'll find, featuring work by contributors from The Onion, The New Yorker, CollegeHumor, The Late Show with Stephen Colbert and just about every other comedy institution in America. There's an article entitled "Get The Perfect Body For Escaping Your Constituents," an advertorial labeled "5 Full-Bodied Wines And How We Can Control Them," and a "30 Paul Ryans Under 30" list.
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
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