The Association of Magazine Media

Friday, October 27, 2017

MPA Introduces Social Media Metric To Track Magazine Engagement
MPA, the magazine media trade association, has introduced a new metric to its Magazine Media 360° Social Media Report to compare magazine brands’ social media performance across Facebook, Instagram, Twitter and Pinterest.
Day in the Life: How The Economist’s Snapchat Editor Speaks to its Young Audience
Lucy Rohr, a veteran digital producer and editor at The Economist, tells us what she does in a typical day and her secrets to The Economist's Snapchat success.
Chip and Joanna Gaines’ Magazine Increases Circulation
Magnolia Journal, the red-hot magazine about Joanna and Chip Gaines, the fixer-upper couple, will boost its circulation to 1.2 million with its spring 2018 issue, Meredith said Thursday.
Condé Nast Launches them, New LGBTQ Media Platform
Condé Nast has officially launched them, the organization’s first LGBTQ-focused digital platform, with a focus on politics, news, style and pop culture.
The Mr. Magazine™ Interview With Stephen Bohlinger, VP/Group Publisher, & Stephen Orr, Editor In Chief, Better Homes & Gardens
With A Continued 7.6 Million In Circulation And 40 Million Readers, The Magazine Proves That Staying True To Your Audience Really Does Work.
‘Part Ego, Part Angel’: A Slack Town Hall with The Atlantic’s Head of Growth Sam Rosen
Rosen joined Digiday+ subscribers for a Slack town hall, where he discussed The Atlantic’s mobile audience, the role platforms play in his business and The Masthead, a new membership product.
More Publishers Cut Ties With Terry Richardson
Terry Richardson is losing more clients. Sources at both Hearst and The Wall Street Journal’s luxury supplement WSJ confirm that they have no plans to work with the controversial fashion photographer, who last faced allegations of sexual misconduct in 2014.
Bloomberg Lays Off Employees in its Media Distribution Group
Bloomberg Media has laid off close to a dozen employees in its media distribution unit, which cuts distribution deals for video, photo, text, data and other content from the business news giant.
HBR Grows Paid Circ 10 Percent | By The Numbers
Surprising stats from around the magazine industry. Increase in Harvard Business Review's paid circulation in the first half of 2017, eclipsing 300,000 for the first time.
When Fake News is Funny (or “Funny”), is it Harder to Get People to Stop Sharing it?
Fiery Cushman, associate professor of psychology at Harvard and head of the Moral Psychology Research Lab, pointed out that people may be sharing fake news simply because they find it funny whether or not it is accurate.
Twitter Is Approaching Profitability for the First Time After Exceeding Q3 Expectations
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
November 02, 2017
MPA-The Association of Magazine Media
November 14, 2017
Hearst Tower