The Association of Magazine Media

Monday, October 30, 2017

17 Magazines Shaking Up the Publishing Industry, One Reinvention at a Time
Allure, Bon Appétit and Vogue lead Adweek’s list of honorees: It’s been another transformative year for the media universe, as legacy publishers continue to reinvent themselves as multiplatform brands, a reinvigorated newspaper industry one-ups the competition with political scoops and old-fashioned media like audio storytelling suddenly seem new again. Adweek’s annual Publishing Hot List is also going through its own transformation, combining both print (below) and digital outlets for the first time in its 38-year history.
With Michelle Lee at the Helm, Allure Is Blowing Up How Our Culture Defines Beauty
Meet Adweek’s Editor of the Year: Michelle Lee recently made a groundbreaking proclamation that Allure would no longer use the term "anti-aging."
How Martha Stewart Built Her Media Empire From Scratch and Kept It Relevant for 30 Years
From print to TV and merchandising, Adweek's Brand Visionary is synonymous with domestic arts: “It just proves that the omnimedia model, which we pioneered way back in 1989, really did work,” Stewart says. “The consolidation of the magazine world, the print world, the books, the television, the merchandising and the internet—all of those things actually did go together despite a lot of naysayers who didn’t think that they would.” Says Martha Stewart.
American Media, Inc. Names Dylan Howard Chief Content Officer of the AMI Celebrity Group
Dylan Howard has been elevated to Chief Content Officer of the AMI Celebrity Group expanding his editorial oversight and further establishing the strategic vision for all of AMI's celebrity brands including the recently acquired Us Weekly.
Newsweek Magazine Signed by Steve Jobs Sells for Over $50K
The magazine went up for auction last week, and was consigned by Diane Williams of Escondido, California. Williams met the Apple co-founder back in October 1988, while working as a senior buyer for software company Lotus Development Corp. (now Lotus Software). She attended the unveiling of Jobs' NeXT computer at the Sonesta Hotel in Cambridge, Massachusetts, and brought along a few magazines that featured him on the cover.
Magazine Media Spotlight: TIME's Animated Cover
Time magazine has released the cover of its Nov. 6 issue—on sale Friday—with an illustration by Edel Rodriguez that comes to life in an animated version (below) created for social media. Carrying the headline "The Wrecking Crew" and the subhead "How Trump's Cabinet Is Dismantling Government As We Know It," the cover promotes a package with an introduction by Massimo Calabresi titled "While Trump Is Tweeting, These 3 People Are Undoing American Government as We Know It."
New Age Voices
Hearst president of marketing and director of Publishing Michael Clinton explains that "not all content is created equal," but neither are all media brands—new platforms and technologies like Alexa, need the authority and integrity of magazine media brands.
Woman's Day Magazine's Taryn Mohrman on TODAY for Creative Pumpkins
Woman’s Day Lifestyle Director Taryn Mohrman appeared on The Today Show to show how to dress up your front porch for Halloween with impressive, easy pumpkin carving ideas inspired by such films as, “The Wizard of Oz” and “The Birds.” Link & screenshot below!
Woman's Day's Anna Helm Baxter on TODAY with Spooky Sweet Treats for Halloween
Woman’s Day Deputy Food Editor Anna Helm Baxter went on the Today Show to share some spooky sweet treats just in time for Halloween.
Inside Meme Insider, the First Magazine for Dank Memes
The monthly magazine provides the best coverage on the web of the fast-moving world of internet memes, -rather than aiming for timeliness.
Guardian: Money from Readers Has Overtaken Advertising = 500,000 Paying Supporters
Guardian News and Media claims that more than 300,000 readers are now paying it at least £5 a month as supporters and members.
Fashion club Re-imagines Their Upcoming Magazine
Club members work to increase amount of professional activities: President Kylie Humble, a senior majoring in apparel merchandising, always knew she adored fashion and wanted to establish connections with others who have the same passion.
Social Media Audiences Are More Deeply Engaged with Magazine Brands Than Non-Magazine Brands According to the New MPA Magazine Media 360° Social Media Report
MPA–The Association of Magazine Media released the Magazine Media 360° Social Media Report for Third Quarter 2017 with a supplemental metric designed to measure audience engagement. The Social Media Engagement Factor measures, by brand, the relationship of audience reaction to the content posted by magazine media and non-magazine media brands. The findings prove that magazine media brands are significant social media influencers, outperforming non-magazine brands on three-of-the-four social networks.
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
November 02, 2017
MPA-The Association of Magazine Media
November 14, 2017
Hearst Tower